North America Plant-based Butter Market Research Report, 2028

In North America the rise in veganism and vegetarianism has significantly contributed to the popularity of plant-based butter. People following these dietary lifestyles seek dairy-free alternatives, including plant-based butter, as a substitute for traditional dairy butter. Even among non-vegans and non-vegetarians, there is a growing trend towards reducing animal product consumption. Many flexitarians choose plant-based options, like plant-based butter, as part of their efforts to reduce their carbon footprint and improve their health. Plant-based butter is often perceived as a healthier alternative to dairy butter because it typically contains less saturated fat and cholesterol. Health-conscious consumers are choosing these products to support their heart health and overall well-being. Some plant-based butter brands enrich their products with vitamins and minerals, such as B12 or omega-3 fatty acids, to appeal to consumers seeking added nutritional benefits. The environmental impact of animal agriculture is a significant concern for many consumers. Plant-based butter, which is generally more sustainable to produce compared to dairy butter, aligns with the values of individuals seeking to reduce their carbon footprint and promote sustainability. Producing plant-based butter typically requires less water than producing dairy butter, which is important in regions facing water scarcity issues. Plant-based butter has found its way into a wide range of culinary applications, from baking and sautéing to spreading on toast. Many chefs and home cooks incorporate it into their recipes as a versatile ingredient. Television programs and online content featuring plant-based cooking and baking have gained popularity, further promoting the use of plant-based butter in cooking. The plant-based butter market offers a diverse range of options to cater to different tastes and dietary needs. This includes various flavors, textures, and formulations, such as spreadable butters, baking sticks, and even flavoured varieties like garlic and herb. According to the research report "North America Plant-based Butter Market Research Report, 2028," published by Actual Market Research, the Plant-based Butter market is anticipated to grow during the forecast period. Some plant-based butter brands are incorporating functional ingredients like probiotics, antioxidants, and adaptogens to appeal to health-conscious consumers. These added benefits are often highlighted on product packaging. Brands are continually introducing new and innovative flavors to their plant-based butter products. These flavors can range from sweet options like cinnamon and honey alternatives to savory choices like garlic and truffle-infused varieties. In response to consumer demands for healthier options, some plant-based butter products are being formulated with reduced sodium and sugar content, making them more suitable for consumers looking to cut down on these components in their diets. To cater to individuals with nut allergies, some brands are offering plant-based butter alternatives that are entirely nut-free. These products typically use alternative ingredients like seeds or oats. Plant-based butter is being increasingly used by professional chefs and home cooks as a versatile ingredient in a wide range of recipes, from baking and sautéing to making sauces and spreads. Some companies are offering customizable plant-based butter products, allowing consumers to choose their preferred ingredients and flavors, further personalizing their culinary experience. Blending plant-based fats from various sources like coconut, avocado, and olive oil to create unique buttery flavors and textures is a trend in product development. Consumers are increasingly looking for certifications such as Non-GMO Project Verified, USDA Organic, and Certified Vegan on plant-based butter packaging to ensure product quality and ethical sourcing.

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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North America Plant-based Butter Market based on country the market is divided into United States, Canada, and Mexico. The United States has a significantly larger population compared to other North American countries, providing a substantial consumer base for plant-based products. This large market size attracts both established and emerging plant-based butter brands. Consumer awareness of plant-based diets and their associated benefits, such as health, sustainability, and animal welfare, is higher in the United States. This increased awareness has led to a growing demand for plant-based products, including butter alternatives. The United States has a diverse food culture, with a wide range of dietary preferences and culinary traditions. This diversity encourages innovation in plant-based products, including plant-based butter, to cater to various tastes and cooking styles. Many U.S. restaurants and foodservice establishments have embraced plant-based options, including plant-based butter, on their menus. This extends the reach of plant-based products to consumers dining out. Several plant-based butter brands in the U.S. have received endorsements and investments from celebrities, such as Oprah Winfrey, Jay-Z, and Natalie Portman, who are passionate about promoting plant-based diets. Iconic dairy brands, such as Land O'Lakes, have introduced their own plant-based butter alternatives in response to the shifting consumer demand for dairy-free options. Millennials and Gen Z consumers in the United States have been particularly receptive to plant-based diets, contributing significantly to the growth of plant-based butter sales. Fast-food chains in the U.S. have begun incorporating plant-based butter alternatives into their menus, offering consumers the option to enjoy plant-based butter on their favorite dishes, such as biscuits and breakfast items. Based on source type the market is divided into soy, almond, oats, coconut and others. Soy-based butter substitutes are often perceived as a healthier alternative to dairy butter because they are typically lower in saturated fats and cholesterol. Soy is a source of plant-based protein, making soy-based butter an appealing option for individuals seeking to increase their protein intake without consuming animal products. The growing popularity of vegan and plant-based diets led to increased demand for plant-based alternatives, including butter. Soy-based butter fits well within vegan and vegetarian diets, making it a preferred choice among consumers adhering to these lifestyles. The soybean crop is relatively sustainable compared to some other plant-based sources, as it requires less water and land to cultivate compared to dairy cattle. This sustainability aspect has resonated with environmentally conscious consumers, further boosting the demand for soy-based butter. Furthermore, Almond-based butter substitutes are often considered a healthier alternative to dairy butter because they are typically lower in saturated fats and cholesterol. Almonds are naturally high in healthy fats, particularly monounsaturated fats, which are associated with heart health. Almond-based butter is naturally dairy-free and lactose-free, making it suitable for individuals with lactose intolerance or dairy allergies. The absence of common allergens appeals to a broader consumer base, including those with dietary restrictions. Almonds are a nutrient-dense nut, rich in vitamins, minerals, and antioxidants, including vitamin E, magnesium, and fiber. In terms of Flavour type the market is divided into Flavoured and Plain. Consumers are increasingly seeking variety and unique flavor experiences in their food products. Flavored plant-based butters cater to this demand by offering a range of taste options beyond traditional plain butter. Flavored plant-based butters can be used in a wide range of culinary applications, from cooking and baking to spreading on bread or toast. Consumers appreciate the versatility of flavored options to enhance the taste of their favorite dishes. Flavored plant-based butters are aligned with the growing popularity of plant-based and vegan diets. Flavored plant-based butters often offer indulgent and gourmet flavor profiles that resonate with consumers looking for special treats. These products can be used to enhance desserts, pancakes, waffles, and other indulgent dishes. Flavored plant-based butters are often marketed as seasonal or holiday products, with flavors tailored to specific occasions like Thanksgiving, Christmas, or summer barbecues. In addition based on distribution channel the market is divided into hypermarket and supermarket, convenience store, E-commerce and others. E-Commerce platforms use data analytics to offer personalized product recommendations based on a shopper's browsing and purchase history, increasing the likelihood of repeat purchases. Many E-Commerce platforms prioritize transparency in sourcing and ingredient traceability, reassuring consumers about the quality and origins of the products they purchase. E-Commerce is a preferred shopping method for consumers with busy lifestyles, as it eliminates the need for physical store visits and checkout lines. Scheduled deliveries fit seamlessly into busy schedules. For instance, some of the most popular online channels for plant-based butter in North America include Amazon, Thrive Market, Whole Foods Market, Target, Walmart and many more.

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Nikita Jabrela

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Recent Developments: • In January 2023, Earth Balance announced that it was expanding its plant-based butter line with two new flavors: garlic herb and everything bagel. These flavors are currently only available in North America. • In March 2023, Just launched a new plant-based butter made with pea protein. The company also announced that it was partnering with Starbucks to offer the new butter in its coffee shops in North America. • In April 2023, Dairy-Free Planet launched a new plant-based butter made with sunflower oil. This butter is currently only available in North America. Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America Plant-based Butter market Research Report with its value and forecast along with its segments • Country-wise Plant-based Butter market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Country covered in the report: • United States • Canada • Mexico By Source Type • Soy butter • Almond butter • Oats butter • Coconut butter • Others butter By Flavour Type • Flavoured butter • Plain butter By Distribution Channel • Hypermarkets and Supermarkets • Convenience Stores • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Essential Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.