Middle East & Africa Home Healthcare Services Market Outlook, 2028

In the Middle East & Africa region Rapid urbanization and changes in lifestyle patterns have led to an increase in non-communicable diseases. Home healthcare services play a crucial role in addressing the healthcare needs of urban populations, offering convenient and accessible care options. The presence of a significant expatriate population in some countries of the Middle East & Africa region, particularly in the Gulf Cooperation Council (GCC) countries, has increased the demand for home healthcare services. Expatriates often prefer healthcare services that can be delivered in their homes, and this demographic trend supports market growth. Public-private partnerships in healthcare delivery have been established to improve the accessibility and quality of healthcare services. Collaborations between government entities and private healthcare providers contribute to the expansion of home healthcare services, making them more widely available. Efforts to empower patients and enhance health literacy contribute to the growth of home healthcare services. As patients become more informed about their health, there is an increased demand for personalized and home-based care options that align with individual preferences and needs. Community-based care models are gaining traction in certain regions, emphasizing the importance of delivering healthcare services at the community level. Home healthcare services play a vital role in these models, promoting community engagement and support. Home healthcare services extend beyond traditional medical care to include post-surgical and rehabilitation services. Patients recovering from surgeries or undergoing rehabilitation can benefit from personalized care delivered in the comfort of their homes. The on-going focus on crisis preparedness and response has underscored the importance of home healthcare services in ensuring healthcare continuity during emergencies. The ability to provide care at home becomes crucial during times of crisis, such as natural disasters or pandemics. Mobile clinics and outreach programs have been employed to extend healthcare services to remote and underserved areas. Home healthcare services are often integrated into these mobile initiatives, addressing healthcare disparities and improving access to care.

According to the research report "Middle East and Africa Home Healthcare Services Market Research Report, 2028," published by Actual Research, the Middle East and Africa Home Healthcare Services market is anticipated to grow with more than 9% CAGR from 2023 to 2028. Some countries in the Middle East & Africa region, particularly those with advanced healthcare infrastructure, have positioned themselves as medical tourism destinations. Home healthcare services play a role in catering to the needs of international patients seeking medical treatments and procedures. There is an increasing recognition of the importance of mental health support delivered at home. Home healthcare services encompass mental health services, providing counselling and support for individuals dealing with mental health conditions. The integration of wearable technologies, such as smartwatches and fitness trackers, has extended into home healthcare. These devices contribute to remote monitoring, enabling healthcare professionals to track patients' health metrics and intervene when necessary. Some home healthcare services in the Middle East & Africa region extend beyond medical care to include nutrition and dietary services. Dietary counselling and meal planning contribute to holistic health management at home. The development and refinement of telemedicine policies and regulations have played a significant role in the growth of home healthcare services. Governments in the region have been working to establish clear guidelines to support the integration of telehealth into home-based care. Home healthcare services have been addressing specific healthcare needs related to women's health and maternal care. Services include postnatal care, prenatal monitoring, and support for women's health issues, aligning with efforts to improve maternal and child health outcomes. In some countries in the Middle East, the integration of Islamic finance principles into healthcare funding and investment has influenced the growth of healthcare services, including home-based care. Ethical financial practices align with the cultural and religious values of the population.

The market is categorised into United Arab Emirates, Saudi Arabia and South Africa. In Saudi Arabia, the home healthcare sector has seen a surge in demand, driven in part by an aging population and an increasing prevalence of chronic diseases. The Saudi government's Vision 2030, with its emphasis on enhancing healthcare infrastructure and services, has provided impetus to the development of home-based care models. The Kingdom has been investing in technological advancements, including telehealth solutions and remote patient monitoring, to improve the accessibility and quality of home healthcare services. The cultural inclination towards family-centric care aligns well with home-based healthcare delivery, and the recognition of the economic benefits of home healthcare is shaping the market landscape. Similarly, the United Arab Emirates has witnessed a notable expansion in home healthcare services, fuelled by a combination of factors. The United Arab Emirates, particularly Dubai and Abu Dhabi, has positioned itself as a hub for medical tourism, attracting individuals seeking advanced healthcare services. Home healthcare services in the United Arab Emirates cater to the diverse needs of the population, ranging from elderly care to post-surgical and pediatric care. The government's focus on innovation and technology has led to the integration of digital health solutions and telemedicine platforms in home healthcare delivery. The country's commitment to hosting international events and creating a global healthcare destination has driven advancements in healthcare infrastructure, further supporting the growth of home-based care services.

In terms of type the market is segmented into Skilled Services and Unskilled Services. Unskilled services often refer to non-medical services, including assistance with daily activities such as bathing, dressing, meal preparation, and light housekeeping. As the aging population increases in the Middle East and Africa, there's a growing demand for non-medical support services for elderly individuals who may need help with activities of daily living. Unskilled services are generally more cost-effective compared to skilled medical services, making them an attractive option for individuals and families looking for affordable home healthcare solutions. In many cases, individuals may not require advanced medical care but may benefit significantly from assistance with daily tasks, making unskilled services a suitable and cost-efficient choice. Unskilled services often focus on preventive care and support to enhance the overall well-being of individuals. These services can contribute to the prevention of health issues and the maintenance of a higher quality of life, making them a valuable component of home healthcare. Cultural factors and preferences may also play a role in the preference for unskilled services. Some individuals may prefer assistance from caregivers who can provide companionship and support with daily activities without necessarily having a medical background. The level of awareness among the public regarding the benefits of home healthcare services, including unskilled services, can impact demand. Educational campaigns and initiatives that promote the advantages of home-based care may contribute to market growth.

In terms of Skilled Services Type the market is categorized into Rehabilitation Therapy Services, Hospice and Palliative Care Services, Respiratory Therapy Services, Infusion Therapy Services, Pregnancy Care Services and Others. Rehabilitation therapy services are often crucial for individuals recovering from chronic illnesses, surgeries, or injuries. The prevalence of chronic diseases in the Middle East & Africa may be contributing to the demand for rehabilitation services in home healthcare. Individuals undergoing surgeries, especially orthopedic procedures or joint replacements, often require rehabilitation services for a smooth recovery. Home-based rehabilitation services provide convenience for patients who may find it challenging to travel to external facilities. Rehabilitation therapy services delivered at home offer a level of convenience for patients, eliminating the need for them to travel to rehabilitation centers. This is particularly beneficial for individuals with mobility issues or those living in remote areas. There is a growing recognition of the importance of post-acute care in the overall healthcare continuum. Rehabilitation therapy services, especially in the home setting, play a vital role in ensuring a smooth transition from acute care settings to home environments. Furthermore based on Indication the market is divided into Respiratory Diseases, Movement Disorders, Pregnancy, Cardiovascular Disorders & Hypertension, Cancer, Diabetes, Wound Care, Hearing Disorders and Other Indications. The increasing incidence of cancer in the Middle East & Africa is a significant factor contributing to the growth of home healthcare services for cancer patients. As the prevalence of cancer rises, there is a greater demand for comprehensive and patient-centric care. Providing cancer care at home can be a cost-effective alternative to inpatient hospital care. It may reduce healthcare costs associated with hospital stays, particularly for patients who require on-going treatment or monitoring. Skilled nursing services, including the administration of medications, wound care, and symptom management, play a crucial role in cancer care at home. The availability of skilled healthcare professionals contributes to the feasibility of home-based cancer care.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Home Healthcare Services market Outlook with its value and forecast along with its segments
• Country-wise Home Healthcare Services market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Type

• Skilled Services
• Unskilled Services

By Skilled Services Type

• Rehabilitation Therapy Services
• Hospice and Palliative Care Services
• Respiratory Therapy Services
• Infusion Therapy Services
• Pregnancy Care Services
• Others (Transportation, Laboratory and X-ray imaging, Pharmaceutical services)

By Indication

• Respiratory Diseases
• Movement Disorders
• Pregnancy
• Cardiovascular Disorders & Hypertension
• Cancer
• Diabetes
• Wound Care
• Hearing Disorders
• Other Indications (sleep disorders, kidney disorders, neurovascular diseases, and HIV)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Home Healthcare Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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