Mexico Wine Market Research Report, 2028

Mexico has a long history of wine production, dating back to the Spanish colonization in the 16th century. Today, Mexico has several wine regions, with the main ones being Baja California, particularly the Valle de Guadalupe, and the state of Querétaro. These regions benefit from diverse microclimates, ideal soil conditions, and cool ocean breezes, creating favorable conditions for grape cultivation. Mexican winemakers grow a wide variety of grapes, both indigenous and international. Common red grape varieties include Tempranillo, Cabernet Sauvignon, and Syrah, while white grape varieties include Chardonnay, Sauvignon Blanc, and Chenin Blanc. Additionally, Mexico is known for its production of the unique white grape variety called "Viognier." The Mexican wine market has made significant strides in terms of quality and diversity. Winemakers are increasingly focusing on producing premium wines that reflect the unique terroir of the regions. The wine styles vary from light and crisp whites to full-bodied reds, offering a range of options for wine enthusiasts. Mexican wines have gained recognition on the international stage, winning awards and accolades in various wine competitions. Mexican winemakers are increasingly gaining attention for their craftsmanship, innovation, and dedication to producing high-quality wines. While the majority of Mexican wines are consumed domestically, there is also an increasing interest in exporting Mexican wines to international markets. Many vineyards in Mexico are situated at high altitudes, which contributes to the unique characteristics of Mexican wines. The high-altitude vineyards benefit from cooler temperatures and diurnal temperature variations, allowing grapes to ripen slowly and retain acidity, resulting in wines with vibrant flavors and balanced acidity. Mexico has its own wine appellation system called Denominaciones de Origen (DO), similar to the French appellation system. The DO system ensures that wines meet specific quality standards and are produced in designated regions with specific grape varieties and winemaking techniques. According to the research report "Mexico wine Market Research Report, 2028," published by Actual Market Research, The Mexico Wine market is expected to grow at above 6.11% CAGR from 2023 to 2028. The wine market in Mexico has several distinctive specialties that set it apart. Indigenous Grape Varieties, High-altitude Vineyards, Valle de Guadalupe, Artisanal and Boutique Wineries, Food and Wine Culture, Ancient Winemaking Tradition, High Altitude Vineyards, Diverse Grape Varieties, Wine and Food Culture, Wine Tourism, Small and Boutique Wineries, Export Growth. The wine market in Mexico offers a diverse range of products that cater to different preferences and occasions. The main product types found in the Mexican wine market are, Red Wine, White Wine, Rosé Wine, Sparkling Wine, Sweet and Dessert Wines, Blends and Reserva Wines. There are several popular wine brands in Mexico that have gained recognition both domestically and internationally. Noted as, Monte Xanic is a well-known Mexican winery that produces a range of high-quality wines. They are renowned for their red wines, particularly Cabernet Sauvignon and Merlot. Casa Madero is considered one of the oldest wineries in the Americas, established in 1597. L.A. Cetto is a prominent Mexican winery with vineyards in Baja California and Guadalupe Valley. Santo Tomás is one of the oldest wineries in Baja California, founded in 1888. Adobe Guadalupe is a boutique winery located in Valle de Guadalupe, Baja California. They focus on producing premium wines. Vinos de la Reina is a family-owned winery in Querétaro, known for their production of sparkling wines, particularly méthode traditionnelle or traditional method sparkling wines. Finca La Carrodilla is a small organic winery located in Valle de Guadalupe, Baja California. They specialize in producing organic and biodynamic wines. The wine market in Mexico can be categorized by color type, the wine market in Mexico based on color types are, Red Wine, White Wine, Rosé Wine, Sparkling Wine, etc. In the wine market of Mexico, one of the most popular wines is the red wine made from the Tempranillo grape variety. As per the Popularity, Tempranillo wines have gained significant popularity among Mexican wine consumers. They are appreciated for their rich flavors, versatility, and ability to pair well with a wide range of Mexican dishes. Tempranillo is a red grape variety that is native to Spain and is the primary grape used in renowned Spanish wines. Tempranillo is grown in several wine regions of Mexico, including Baja California (Valle de Guadalupe), Querétaro, and Aguascalientes. Tempranillo wines from Mexico typically exhibit medium to full body with moderate acidity and soft tannins. Tempranillo wines are versatile when it comes to food pairing, making them a popular choice for Mexican cuisine. In the wine market of Mexico, wines are categorized based on their sweetness levels. Such as, Dry Wines, Off-Dry Wines, Sweet Wines, Off-Dry to Sweet Rosé Wines, etc. The wine market in Mexico is distributed through various channels, including, Retail Stores, On-Trade, Online Sales, Direct-to-Consumer (DTC, Wine Festivals and Events, Wine Tourism. The Mexico Wine Market has some key drivers and opportunities which help the wine market of Mexico to move forward towards growth. Key Drivers of the Wine Market in Mexico are, Growing Wine Culture, Wine Tourism, Government Support. Opportunities in the Wine Market of Mexico are Domestic Market Expansion, Export Potential, Wine Tourism Development. Considered in this report • Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • Mexico wine market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Still Wine • Sparkling Wine By Colour • Red Wine • White Wine • Rose Wine • Others

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Kripa Shah

Senior Analyst

By Sweetness Level • Semi-Sweet • Dry • Sweet • Semi-Dry By Distribution Channel • On Trade • Off Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.