Mexico Squash and Syrup Market Research Report, 2028

Mexico's Squash and Syrup market stands as a flourishing sector within the country's ever-evolving food and beverage industry. Mexico has a distinct blend of flavours that have enchanted both home and foreign palates because of its rich cultural heritage and diversified culinary traditions. The market for squash and syrup, which is known for its vast variety of delightful and reviving offers, has emerged as a major player in meeting the changing needs of consumers for premium and novel beverage options. A compelling variety of beverages and syrups made from squash are produced by this innovative market segment, which embraces the fusion of traditional recipes and cutting-edge production methods. These products may be customised to suit different tastes, situations, and preferences. The cultural significance of these beverages extends beyond their taste. In Mexico, squash-based drinks are often associated with social gatherings, celebrations, and family traditions. They are served during festive occasions like Day of the Dead, Christmas, and Independence Day, as well as at casual get-togethers and street food stalls. This cultural context adds a layer of emotional connection and nostalgia to the consumption of squash-based beverages, making them an integral part of Mexican cultural experiences. The Mexican Squash and Syrup market is seeing an increase in consumer interest in artisanal and craft drinks. Customers want one-of-a-kind, handcrafted goods that offer a distinctive taste and experience. By focusing on traditional production techniques, locally sourced ingredients, and small-batch production, artisanal manufacturers are gaining popularity by evoking a sense of authenticity and exclusivity. According to the research report "Mexico Squash & Syrup Market Research Report, 2028," published by Actual Market Research, the Mexico Squash & Syrup market is expected to grow at above 7.01% CAGR from 2023 to 2028. The Squash & Syrup market in Mexico features regional specialties that are distinctive in their own right. As an illustration, the Yucatán Peninsula is well-known for its tart and refreshing agua de Lima (limeade), but Oaxaca is well-known for its handcrafted mezcal-infused aguas frescas, which have a distinctively smokey flavour. Chia seeds are becoming more and more popular in the health food sector, and they are also making their way into the Mexican market for squash and syrup. Chia seed infusions are frequently added to beverages made from squash because of their high fibre and omega-3 fatty acid content, which provides a nutritious boost. These infusions give the drinks a textural element and improve their overall nutritional content. Drinks made from squash play a big role in Mexico's thriving street food scene. Street sellers, or "puestos," frequently sell a variety of aguas frescas (fresh waters), some of which contain squash. For a true taste of Mexican gastronomic delights, residents and tourists alike frequent these street-side vendors.

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In Mexico, for their perceived healthier characteristics, non-added sugar choices are preferred, which make use of the sweetness that naturally occurs in components like squash and natural fruit flavours. These goods provide a refreshing drinking experience without any guilt, and they are in line with changing consumer tastes towards less sugar consumption. Even though there are still variants on the market with added sugar, the trend towards alternatives without added sugar is a sign of how consumers' attitudes towards healthier options are changing in Mexico's market for squash and syrup. Among Mexican customers, citrus fruits are incredibly popular. Due to their distinctively tart and energising flavours, lime and lemon are frequently used in a variety of beverages, including squash and syrup products. Orange is another well-liked citrus fruit that is frequently consumed on its own or in mixed fruit blends with other fruits. In Mexico, berries have become more popular, particularly blueberries, cranberries, raspberries, and strawberries. They are sought-after ingredients because of their vivid colours, sweet-tart flavours, and health advantages. The commercial end user segment, as opposed to the domestic end user segment, is where Squash and Syrup items are preferred in Mexico. Due to the nation's thriving culinary culture and thriving food business, squash and syrup products are in increasing demand from commercial facilities such as restaurants, cafes, street food sellers, and food service providers. Traditional and contemporary distribution channels are used in Mexico for squash and syrup. Local markets, street vendors, and grocery stores serve as traditional distribution outlets for regional products and small-scale producers. With well-known brands like Jumex, Del Valle, Jarritos, and Nutrisa utilising effective supply chains, product diversification, and marketing tactics to grab market share, modern channels include supermarket chains, convenience stores, and online platforms. Jarritos is a well-known brand in the Mexican Squash and Syrup market. Founded in 1950, Jarritos offers a variety of fruit-flavoured sodas and sparkling waters, including popular flavours like tamarind, mandarin, and pineapple. The brand has become an iconic symbol of Mexican beverages, both within Mexico and internationally. Mexico's Squash and Syrup market is regulated by COFEPRIS, SENASICA, and HACCP to ensure product safety and quality. These authorities monitor health and safety standards, conduct inspections, and issue certifications. Manufacturers obtain HACCP and GMP certifications to demonstrate adherence to quality control measures, ensuring consumer assurance and market access. These regulations and authorities are essential for maintaining the integrity and safety of the Mexican Squash and Syrup market. Mexico organises exhibitions and gatherings to highlight the market for syrup and squash while boosting goods, information sharing, and customer interaction. Both the Festival of the Dulce de Calabaza and the Feria Nacional de la Conserva in Tabasco feature preserved dishes. Larger-scale food and beverage expos, like Expo ANTAD & Alimentaria Mexico, draw exhibitors, buyers, and industry professionals from all over the world to showcase products and look for business prospects.

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Kripa Shah

Senior Analyst

Considered in this report: • Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Mexico Squash & Syrup Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Syrup • Squash

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By Types: • Added Sugar • Non added Sugar By Flavour Type: • Citrus Fruits • Berry • Tropical & Exotic Fruits • Mixed Fruit • Winter Squash • Others By Nature: • Regular • Blended By Distribution Channel: • Hypermarket/Supermarket • Convenience Store • Online • Others (Speciality store, direct sale) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Squash & Syrup Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.