Mexico Household Cleaning Product Market Research Report, 2028

Cleanliness is highly valued in Mexican culture. Many households take pride in maintaining a clean and tidy living space. This cultural emphasis on cleanliness extends beyond the home to public places, workplaces, and even streets. While modern cleaning products are popular, some Mexican households still adhere to traditional cleaning methods that have been passed down through generations. For instance, natural ingredients like vinegar, baking soda, lemon, and even traditional Mexican plants like nopal (prickly pear cactus) are often used for cleaning purposes. These ingredients are known for their cleaning properties and are sometimes preferred for their eco-friendliness. Scents play a significant role in the selection of household cleaning products in Mexico. Floral and citrus fragrances are especially popular as they are associated with freshness and cleanliness. Manufacturers often incorporate these scents into their products to cater to local preferences. In many Mexican households, there is a tradition of conducting thorough cleaning during certain seasons, especially before significant events like Christmas and Easter. This practice, known as "limpia de primavera" (spring cleaning), involves a comprehensive cleaning of the entire house to welcome the new season and prepare for festivities. In Mexican culture, hospitality is highly valued, and hosts often take great care to ensure that their homes are clean and presentable when receiving guests. The use of cleaning products, air fresheners, and scented candles is common to create a welcoming atmosphere. According to the research report "Mexico Household Cleaning Product Market Research Report, 2028," published by Actual Market Research, the Mexico Household Cleaning Product market is expected to grow at more than 4% CAGR from 2023 to 2028. Mexican consumers were showing a preference for cleaning products made with natural ingredients, such as citrus extracts, vinegar, and plant-based solutions. Manufacturers were responding to this trend by introducing more products with natural formulations. With busier lifestyles, consumers were looking for convenient and time-saving cleaning solutions. Products that offered effective cleaning with minimal effort were gaining popularity. With the increased importance of cleanliness and hygiene, some cleaning product companies provided educational content and cleaning tips to consumers through their websites and social media channels. In line with the growing smart technology trend, some cleaning product manufacturers were integrating their products with smart home systems. This allowed consumers to control and monitor cleaning devices remotely using their smartphones or voice-activated assistants. Some cleaning products incorporated beneficial microbial cultures that could break down organic matter and eliminate odors. These products aimed to create a cleaner and healthier environment. Brands experimented with smart packaging that featured QR codes or NFC tags. Scanning these codes provided consumers with additional product information, usage tips, and links to online resources. Cleaning products with innovative application methods, such as spray foams, aerosol-free dispensers, and no-touch application systems, were introduced to enhance user experience and reduce product waste.

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Based on nature, Chemical cleaners are often more affordable compared to natural alternatives due to efficient manufacturing processes and economies of scale. In price-sensitive markets like Mexico, affordability can be a critical factor driving consumer choices. In addition, Mexico has a significant urban population, with people living in apartments, houses, and urban dwellings. In urban environments, there is a higher demand for surface and floor cleaners due to the prevalence of hard surfaces like tiles, laminates, and wood, which require regular cleaning. The growth of the housing sector in Mexico, with new construction and real estate development, has contributed to increased demand for surface and floor cleaners. New homeowners and renters are keen on maintaining their properties in excellent condition, which drives the need for effective cleaning products. In urban areas, pollution and dust accumulation can be significant challenges. Consumers seek surface and floor cleaner products that can effectively tackle the dirt and grime accumulated on various surfaces and floors in their homes. In addition, as more people join the workforce, there is a greater demand for time-saving solutions in household chores. Dishwashing products that offer quick and effective cleaning become increasingly appealing to working individuals and families. Mexico's vibrant tourism and hospitality industry require effective dishwashing products for commercial kitchens and restaurants. The demand for these products is influenced by the hospitality sector's growth and the need to maintain high cleanliness standards in food establishments. Cooking residues, such as oil, grease, and food stains, can accumulate on kitchen surfaces, stovetops, ovens, and cookware. Kitchen cleaning products are designed to effectively remove these tough stains and residues, making them essential for maintaining a clean and hygienic kitchen environment. The kitchen is a critical area for food preparation, and cleanliness is vital for maintaining food safety and preventing cross-contamination. Consumers prioritize kitchen cleaning products to ensure a hygienic cooking and dining environment. In addition, Floors in Mexican households and commercial spaces are made of various materials, such as tiles, marble, hardwood, laminate, and vinyl. Each type of flooring requires specific cleaning products, contributing to the demand for a variety of floor cleaning solutions. Marketing campaigns and advertisements promoting floor cleaning products through various media channels can influence consumer behavior and drive the adoption of these products. Convenience stores, also known as OXXO stores, are small retail outlets that offer a selection of essential items, including household cleaning products. OXXO stores are widespread in Mexico and provide a convenient shopping option for consumers, with many stores open 24/7. In addition, the growth of e-commerce has started to impact the distribution of household cleaning products in Mexico. Online retail stores provide consumers with the convenience of shopping from their homes and offer a range of cleaning products from various brands. Some online platforms for household cleaning products in Mexico include Amazon, Walmart en línea, MercadoLibre México.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Mexico Household Cleaning Product market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Laundry Detergents (Powder, Liquid, Pod, Fabric Softeners and Conditioners, Stain Remover) • Dishwashing Products (Liquid, Tablet, Bar, Powder, Paste) • Surface Cleaner / Floor Cleaner (Floor cleaner, Specialized Cleaner, Multi-Purpose) • Toilet Care Products (Liquid, In-cisterns & rim Block, other) • Glass Cleanser Products

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By Nature • Chemical • Natural By Application • Fabric • Kitchen • Floor • Bathroom • Others (Windows) By Distribution Channel • Supermarkets/Hypermarkets • Convenience Stores • Online Retail Stores • Other Distribution Channels The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Cleaning Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.