Mexico Beer Market Research Report, 2028

Beyond the boundaries of Mexico, the allure of its beer has spread far and wide, making it a global sensation. Brands such as Corona, Dos Equis, and Modelo have become household names, evoking images of sunshine, laughter, and celebration. However, the true magic lies in venturing beyond the familiar, exploring the microbreweries and hidden gems that pepper the Mexican landscape, where you'll encounter bold experiments, traditional recipes, and flavors that will leave an everlasting impression. While mainstream lagers still dominate the market, there has been a growing demand for craft and specialty beers among Mexican consumers. Craft breweries, both large and small, have gained popularity by offering unique flavors, innovative brewing techniques, and appealing branding. With rising disposable incomes and evolving consumer tastes, there is a growing trend towards premium and imported beers. Mexican consumers are increasingly willing to pay more for higher quality brews, leading to the expansion of premium and imported beer segments in the market. As health consciousness increases globally, Mexican consumers are also seeking healthier beer options. This has led to the emergence of low-alcohol and low-calorie beers, as well as the incorporation of natural and organic ingredients in brewing processes. According to the research report "Mexico Beer Market Research Report, 2028," published by Actual Market Research, The Mexico Beer Market is expected to grow at above 4.42% CAGR from 2023 to 2028. The Mexican beer market is highly competitive, with a mix of domestic and international players. Some of the key players in the market include Grupo Modelo, Cuauhtémoc Moctezuma Brewery, Cervecería Minerva. Mexican beer has a strong presence in international markets. Brands like Corona, which originated in Mexico, have become global icons. Mexican beer exports have experienced significant growth, particularly to the United States, Canada, and other Latin American countries. Mexico is known for its vibrant beer culture, and various beer festivals are held throughout the country. One of the most famous is the "Feria de la Cerveza" (Beer Festival) in Mexico City, where beer enthusiasts can sample a wide range of Mexican and international beers. Beer tourism has been gaining popularity in Mexico. Many breweries offer tours and tastings, allowing visitors to learn about the beer-making process and sample different beer varieties. Cities like Guadalajara, Mexico City, and Tijuana have become hubs for beer tourism. Beer plays a significant role in Mexican culture and traditions. It is often consumed during celebrations, festivals, and social gatherings. It is also commonly enjoyed with traditional Mexican cuisine, such as tacos, nachos, and quesadillas. Non-alcoholic beer has seen an increase in popularity in Mexico. With health-conscious consumers and those looking for alternative options, the demand for non-alcoholic beer has surged in recent years. Many Mexican breweries now offer non-alcoholic versions of their popular beer brands. Mexican breweries have been increasingly focused on sustainability. They are implementing eco-friendly practices, such as water conservation, energy efficiency, and recycling initiatives, to reduce their environmental impact.

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The ingredients used in beer production in Mexico are quite similar to those used worldwide. Water is the primary ingredient in beer, comprising a significant portion of the final product. The quality and composition of water can influence the taste, mouthfeel, and overall character of the beer. Barley is another primary grain used in beer production. It is malted, a process that involves soaking and germinating the barley, followed by drying and kilning to develop the desired flavors and enzymes necessary for brewing. Also, Hops are the flowers of the hop plant and contribute bitterness, aroma, and flavor to beer. They balance the sweetness of the malt and act as a natural preservative. Additionally, Yeast is responsible for fermentation, the process by which the sugars in the malt are converted into alcohol and carbon dioxide. There are two primary types of yeast used in beer production such as ale yeast and lager yeast. Each imparts distinct characteristics to the beer. In some beer styles, adjunct grains such as corn (maize) or rice may be used in addition to barley. These adjuncts can lighten the body of the beer and provide fermentable sugars. Some specialty or craft beers in Mexico may incorporate other grains like wheat, oats, or rye to add complexity, texture, or unique flavors to the beer. Moreover, depending on the beer style, additional flavorings and additives may be used. For example, fruits, spices, herbs, or even coffee or chocolate may be added to certain beer recipes to create specific flavors and aromas. Mexico is known for organizing various beer-related events throughout the year. Festival de la Cerveza, Mexico City is an annual beer festival takes place in Mexico City and showcases a wide selection of Mexican and international beers. It features live music, entertainment, food stalls, and beer tastings. Also, Expo Cerveza Artesanal is held in Guadalajara is one of the largest craft beer festivals in Mexico. It brings together local and international craft breweries, offering visitors the opportunity to sample a diverse range of artisanal beers. The Beer Parade (Desfile de la Cerveza) is an annual event in Monterrey that celebrates beer and Mexican culture. It includes a parade featuring colorful floats, music, and traditional dances, followed by beer tastings, food vendors, and entertainment. Mexico is an important player in the global beer trade, both as an importer and exporter. Trade agreements, tariffs, and market access play a significant role in shaping the competitive dynamics and availability of beer brands in the country. With a large consumer base, a rich beer culture, and a growing interest in craft and premium beers, the Mexican beer market presents opportunities for both domestic and international breweries to innovate, expand their offerings, and cater to the evolving tastes of Mexican consumers. Considered in this report: • Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report: • Mexico Beer Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type: • Lager • Ale • Stout & Porter • Malt • Others (pilsner, hard seltzer, kegs, porter) By Category: • Standard Beer • Premium Beer

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By Packaging: • Bottle • Cann By Production: • Macro Brewery • Micro Brewery • Craft Brewery By Beverages Type: • Alcoholic • Non- Alcoholic By Distribution Channel: • On trade • Off trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.