Japan Personal Care Wipes Market Research Report, 2027

Personal care wipes are commonly used for cleaning the skin of both infants and adults in order to maintain proper hygiene and overall well-being. There is an emerging popularity of flushable, intimate, and scented wipes which provide features like ease of use, safety, hygiene, disposability, and consumer-friendly aesthetics across a variety of applications. The hectic and fast-paced lifestyles of Japanese consumers have increased the demand for time-saving and convenient personal care products, which is one of the factors driving the expansion of the personal care wipes market in Japan. In particular where access to water and conventional cleaning procedures may be restricted, personal care wipes offer a quick and effective alternative for cleansing and refreshing. Personal care wipes have gained popularity and widespread adoption in Japan. According to a survey conducted by the Japan Hygiene Products Industry Association, over 90% of Japanese households use personal care wipes regularly. The aging population in Japan has also contributed to the growth of the personal care wipes market. With a proportion of elderly citizens in the country, there is a greater need for convenient personal care products that cater to the specific needs of older individuals, such as adult wipes designed for incontinence care. According to the research report "Japan Personal Care Wipes Market Research Report, 2027," published by Actual Market Research, The Japan Personal Care market was valued at above USD 545 Million in 2021. In terms of product variety, the personal care wipes market in Japan offers a wide range of options. These include baby wipes, facial wipes, body wipes, intimate wipes, makeup removal wipes, and wipes for specific purposes like hand sanitizing. The baby wipes hve the maximum market coverage among the all types of wipes in Japan. Personal care wipes in Japan have been customized for specific purposes and target markets. Manufacturers continually introduce innovative products with improved formulations, eco-friendly materials, and biodegradable options to appeal to environmentally conscious consumers. And they have incorporated functional additives and ingredients into personal care wipes to provide additional benefits. These may include moisturizing agents, vitamins, natural extracts, and skin-soothing ingredients to enhance the overall skincare experience. The Advancements in packaging technology have led to the development of smart packaging and dispensing systems for personal care wipes. These innovations include one-hand dispensers, flip-top lids, and automated dispensers, making it easier and more convenient for consumers to access the wipes.

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Key players in the personal care wipes market in Japan include both domestic and international brands. Local companies have a strong presence, offering products tailored to Japanese consumer preferences and cultural sensitivities. However, international brands also compete by leveraging their established reputation and quality standards. Kao Corporation is a prominent Japanese company known for its wide range of personal care and consumer products. They offer popular personal care wipe brands such as Bioré, which includes facial cleansing wipes, and Merries, specializing in baby wipes. Kao's strong reputation and focus on quality have made them a trusted choice among Japanese consumers. Kimberly-Clark, an international company, operates in the Japanese personal care wipes market through its brand Huggies. Huggies offers baby wipes designed to be gentle on delicate skin. Personal care wipes are widely available in various retail formats, including supermarkets, hypermarkets, convenience stores (known as "konbini"), drugstores, and pharmacies. In which the pharmacy and the drug store have the large market distribution of the personal care wipes in japan. E-commerce platforms play a significant role in the distribution of personal care wipes in Japan. Online marketplaces such as Amazon, Rakuten Ichiba, and Yahoo! Shopping offer a wide range of personal care wipes from different brands. The COVID-19 pandemic has heightened hygiene awareness among Japanese consumers. This has led to an increased demand for personal care wipes with antimicrobial properties and those marketed as disinfecting wipes. Personal care wipes must meet specific safety standards set by regulatory bodies such as the Ministry of Health, Labour and Welfare (MHLW). Personal care wipes must adhere to microbiological standards to ensure they are free from harmful microorganisms. The personal care wipes market in Japan is characterized by its strong consumer adoption, adherence to safety regulations, emphasis on innovation, and responsiveness to evolving consumer needs. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Kripa Shah

Senior Analyst

Aspects covered in this report • Japan Personal Wipes Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By product type • Baby wipes • Facial and Cosmetic wipes • Hand and body wipes • Flushable wipes • others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.