Japan Goat Milk Product Market Research Report, 2028

Japan has a limited number of goat farms compared to cow farms, but there is an increasing interest in goat milk production. Most of these farms are small-scale and located in rural areas, particularly in Hokkaido, Tohoku, and Nagano. These regions have suitable climates and landscapes for raising goats. Many goat milk products in Japan are crafted using traditional and artisanal methods. Small-scale producers focus on maintaining the quality and authenticity of their products, often utilizing locally sourced ingredients and traditional production techniques. In addition to consumption, goat milk is also used in various beauty and skincare products in Japan. Goat milk soap, lotions, and creams are sought after for their moisturizing and nourishing properties. These products are believed to be gentle on the skin and suitable for those with sensitive skin. Some goat farms in Japan have embraced agrotourism and offer opportunities for visitors to experience goat milking and learn about the production process. These farms often have petting areas where visitors can interact with the goats, making it a popular activity for families and animal lovers. Goat milk cafés have emerged in urban areas, particularly in Tokyo and other major cities. These cafés serve various goat milk-based beverages, such as lattes and smoothies, allowing people to enjoy the unique flavor of goat milk in a cozy and relaxed setting. According to the research report "Japan Goat Milk Product Market Research Report, 2028," published by Actual Market Research, the Japan Goat Milk Product market is projected to reach market size USD 309 Million by 2028. Consumers in Japan are increasingly interested in supporting sustainable and ethical practices in the food industry. Goat milk products, particularly those from local farms, are often associated with environmentally friendly and animal welfare-conscious production. Producers that prioritize sustainable farming methods and emphasize the well-being of their goats have gained traction in the market. There is a growing demand for functional and specialty goat milk products in Japan. Manufacturers are developing fortified goat milk beverages and products targeting specific health needs, such as lactose-free or low-fat options. Additionally, specialty goat cheese varieties, flavored goat milk, and gourmet goat milk desserts are gaining popularity among consumers seeking unique and indulgent experiences. The increasing popularity of vegan and plant-based diets is also influencing the goat milk product market. While goat milk is not vegan, it is considered an alternative for individuals who avoid cow's milk. Some producers are targeting the vegan market by developing plant-based goat milk alternatives made from ingredients like nuts or oats, providing an option for those seeking non-dairy alternatives with a similar taste profile to goat milk.

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Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

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Japan has a rich culinary heritage that values a wide range of dairy products. Goat cheese has found a place in Japanese cuisine due to its unique flavor profile and versatility in various dishes. Japan's evolving food culture has led to an increased appreciation for diverse flavors and ingredients. Goat cheese, with its distinct taste and texture, has captured the interest of culinary enthusiasts, chefs, and home cooks alike. The incorporation of goat cheese into Japanese dishes and culinary fusion has contributed to its popularity. Restaurants and food establishments creatively use goat cheese in sushi, salads, and other traditional Japanese dishes with a modern twist. Cheese festivals and events, where goat cheese is highlighted, have gained popularity in Japan. These events provide a platform for consumers to discover and explore different types of goat cheese. Goat yogurt is perceived as a nutritious and wholesome food option. It is rich in essential nutrients, including protein, vitamins (such as vitamin B12 and riboflavin), minerals (such as calcium and phosphorus), and probiotics, which support digestive health. Goat yogurt is naturally lower in lactose compared to cow's milk yogurt, making it a suitable option for individuals with lactose sensitivity or mild lactose intolerance. Hypermarkets and supermarkets are the primary distribution channels for goat milk products in Japan. These large retail chains offer a wide range of products, including dairy items, and have significant shelf space to showcase different brands and varieties of goat milk. Consumers often prefer to purchase goat milk from these stores due to their convenience, availability of various brands, and competitive pricing. For instance, Hypermarkets & Supermarket include Aeon, Ito-Yokado, Seiyu (a subsidiary of Walmart), Costco, Yaoko Supermarket, MaxValu. In addition, Specialty stores dedicated to organic, health-focused, or premium food products also contribute to the distribution of goat milk in Japan. These stores emphasize natural and high-quality food items, making them an ideal platform for selling goat milk products to health-conscious and discerning consumers. For instance specialty store include Natural Lawson, Aeon Wellness, National Azabu, Kaldi Coffee Farm and more. FOODEX Japan is one of Asia's largest food and beverage trade shows held annually in Tokyo. It brings together exhibitors and visitors from the food industry, including dairy and livestock sectors. This event provides a platform for companies involved in goat milk products to showcase their offerings, network, and explore potential collaborations. Agri Innovation Japan is an annual exhibition and conference focused on agricultural innovation and technology. The event showcases cutting-edge agricultural technologies, machinery, and products. While not exclusively dedicated to dairy products, it often features advancements and solutions related to the dairy industry, including goat milk production and processing. The Food Sanitation Act is a fundamental law governing food safety in Japan. It sets out general requirements for food products, including goat milk products. The act covers aspects such as hygiene standards, labeling, and product safety. The Dairy Industry Act regulates the production and distribution of dairy products, including goat milk products, in Japan. It establishes standards for the manufacturing, handling, and labeling of dairy products to ensure consumer safety and quality. If goat milk products are imported into Japan, they are subject to import regulations and inspections to ensure compliance with Japanese food safety standards. These regulations help safeguard the domestic market and protect consumers. Start-Ups: • Koji Dairy: Koji Dairy is a startup based in Tokyo that focuses on producing and selling goat milk products. They offer fresh goat milk, goat milk yogurt, and goat milk ice cream. The company sources goat milk from local farms and aims to promote the nutritional benefits of goat milk. • Tokyo Milk Cheese Factory: While not exclusively a goat milk product company, Tokyo Milk Cheese Factory is a popular confectionery startup in Japan that produces goat milk cookies. They incorporate goat milk into their cookie recipes, resulting in a unique flavor profile. Their products are available in their stores and through online retail. • Saho Farm: Saho Farm, located in Hiroshima Prefecture, is a goat farm and cheese production facility that started as a small-scale family-run business. They specialize in producing artisanal goat cheese and other dairy products using traditional methods. Saho Farm offers a variety of goat cheeses with different flavors and aging profiles.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Japan Goat Milk product market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Goat Cheese (Fresh Goat Cheese, Aged Goat Cheese, Flavored Goat Cheese, Others) • Goat Milk Powder (Skimmed milk Powder, Full Cream Milk Powder) • Goat Yogurt (Set-style Yogurt, Swiss-style Yogurt) • Butter • Others (ice cream, cajeta)

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By Form • Liquid • Solid By Distribution • Hypermarket & Supermarket • Convenience Stores • Specialty Stores • Online • Others (Pharmacy Store, B2B) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Goat Milk Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.