Japan Beauty Supplements Market Research Report, 2029

The beauty supplements industry in Japan has grown dramatically over the last few decades, owing to rising consumer awareness of health and wellbeing, an ageing population, and advances in nutritional research. One of the most notable milestones in this market was the emergence of the collagen supplement craze in 2003, which was fuelled by growing awareness of collagen's benefits for skin elasticity and moisture. Shiseido created their own collagen products, which had a tremendous impact on consumer tastes and established collagen as a mainstay of beauty supplements. This was followed by a rush in innovation, with new collagen products like as powders, beverages, and capsules entering the market. Kikuna launched a revolutionary product in 2012 that used traditional fermentation procedures, attracting health-conscious consumers interested in probiotics and gut health. The Japanese Ministry of Health, Labour, and Welfare (MHLW) regulates the beauty supplement market to ensure that goods fulfil safety and quality criteria. Compliance with the Food Sanitation Act and the Health Promotion Act is critical for enterprises marketing their products as dietary supplements. Furthermore, the Food for Specified Health Uses (FOSHU) certification is an important component of compliance since it allows companies to promote their products with health claims that have been thoroughly scientifically validated. The COVID-19 pandemic had a huge impact on Japan's beauty supplement sector, resulting in changes in consumer behaviour and purchasing habits. With increased health consciousness, many people turned to supplements to strengthen their immune systems and overall health. According to the research report, "Japan Beauty Supplements Market Outlook, 2029," published by Actual Market Research, the Japan Beauty Supplements market is anticipated to add to more than USD 230 Million by 2024–29. Shiseido, Daiwa Pharmaceutical, Fancl, and Kanehide are among the leading participants in the Japanese beauty supplement market. Shiseido, a global cosmetics industry leader, has made considerable investments in beauty supplements, offering revolutionary products based on comprehensive study into skin health. Their collagen supplements, marketed under the brand name The Collagen, have grown in popularity and become a bestseller. Daiwa Pharmaceutical is a strong player in the health supplement market, offering a variety of beauty-focused goods, whilst Kanehide focusses on collagen-based supplements, capitalising on rising consumer demand for skin health solutions. Many firms are collaborating with dermatologists and nutritionists to create goods backed by scientific research, which increases legitimacy and consumer confidence. Collaborations with top universities and research organisations have resulted in the creation of cutting-edge supplements that treat specific skin concerns like ageing and pigmentation. Promotional techniques have also evolved, with firms using social media and influencer marketing to attract younger audiences. Instagram and TikTok have become important outlets for promoting beauty supplements, with influencers sharing their personal experiences and demonstrating the items' usefulness. Additionally, firms are increasingly focussing on sustainable packaging and clean beauty, which aligns with the beliefs of environmentally conscious consumers.

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In the Japanese beauty supplement market, a variety of products are available to consumers looking to improve their appearance and overall health. The most common categories include collagen supplements, vitamins and minerals, omega-3 fatty acids, antioxidants, probiotics, and other formulations. Collagen supplements are some of the most popular beauty supplements in Japan. These products are frequently used for their alleged benefits in terms of skin elasticity, hydration, and general look. The need for collagen has resulted in a thriving market, with Shiseido and Fancl dominating the sector. Shiseido's The Collagen brand is particularly significant, as it draws on substantial research to cater to skin-health-conscious consumers. Vitamins and minerals are important in beauty supplements because they promote general health and skin vibrancy. Japanese manufacturers, as well as international providers such as Nature Made and NOW Foods, offer a wide range of multivitamins aimed at enhancing appearance.Omega-3 fatty acids, produced mostly from fish oil, are known for their anti-inflammatory qualities, which improve skin health and hydration. These supplements are gaining popularity, with companies such as Daiwa Pharmaceutical touting omega-3s as necessary for keeping youthful skin. Antioxidants, such as astaxanthin and coenzyme Q10, are essential in the beauty supplement industry because they protect skin from oxidative stress and UV damage. Probiotics have also grown in favour as a technique of promoting gut health, which is becoming increasingly related to skincare. Products in the Japanese beauty supplement market come in a variety of forms, including tablets and capsules, powders, and liquids, each with its own set of benefits and appeals to different consumer tastes. Currently, tablets and capsules dominate the Japanese beauty supplement market, owing to their established presence and consumer familiarity. They account for a large share of sales, owing to the trust and dependability associated with conventional forms of supplementation. However, the rise of powders and liquids shows a shift in customer preferences, particularly among younger generations looking for new and adaptable solutions. Companies such as Fancl and Daiwa Pharmaceutical provide a variety of tablets and capsules containing collagen, vitamins, and minerals in exact quantities. Powdered vitamins are becoming increasingly popular since they allow for more flexible ingestion. These powders can be used into smoothies, yoghurts, or beverages, making them appealing to individuals looking for dietary flexibility. Notable brands like Shiseido sell collagen powder supplements, which have become household mainstays in Japan. Liquid vitamins have developed as a popular choice for consumers seeking quick absorption and convenience. Liquid formulations are frequently advertised as ready-to-drink products that may be consumed on the go. Brands such as Kikuna and ASAHI have successfully produced liquid collagen and beauty drinks that appeal to younger consumers and those looking for quick results. The liquid version is said to be more bioavailable, resulting in speedier effects, which is a major selling feature. The Japanese beauty supplement market is principally focused on three key applications, hair care, skin care, and nail care. Skin care is the most popular application in the beauty supplement business, driven by a societal emphasis on developing and keeping healthy, youthful skin. Japanese customers are very concerned about skin health and frequently spend in products that offer anti-aging benefits, hydration, and overall skin vitality. Shiseido, Kose, and Fancl are major participants in this area, offering a variety of collagen-based supplements, vitamins, and antioxidants formulated specifically to improve skin appearance. The market for skin care supplements has been boosted by substantial marketing campaigns and consumer education about the benefits of internal skincare, making it a top priority for many Japanese consumers. Hair care supplements have also gained popularity, appealing to people looking to boost their hair strength, growth, and overall health. Biotin, keratin, and particular vitamins that increase hair vitality are common constituents in products. Domestic firms, such as Daiwa Pharmaceutical, have introduced specialised hair care supplements with natural components that appeal to health-conscious consumers. Nail care is a smaller area than skin and hair care, but it is increasing rapidly as consumers become more aware of the importance of nail health. This category's supplements frequently use chemicals like biotin and collagen to strengthen nails and improve overall look. While companies such as Fancl and Kao have produced nail care supplements, this application currently trails skin and hair care in terms of market share.

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Kripa Shah

Senior Analyst

In the Japanese beauty supplement business, numerous distribution channels play an important role in getting items to customers. The key channels are pharmacies and drugstores, supermarkets and hypermarkets, speciality stores, and internet platforms, all of which cater to diverse consumer needs and preferences. Supermarkets and hypermarkets have emerged as the primary distribution channels for beauty supplements in Japan. Stores such as Aeon and Ito Yokado use their vast reach and consumer foot traffic to offer beauty supplements alongside regular groceries. This channel benefits from the ease of shopping, since customers can easily add beauty products into their normal supermarket trips. Supermarkets frequently launch promotional campaigns and bundle deals that encourage customers to try new products, thereby strengthening their market position. Pharmacies and drugstores are traditional sources for beauty supplements, offering a diverse range of items such as vitamins, minerals, and speciality cosmetic formulas. Major players such as Matsumoto Kiyoshi and Seijo Ishii offer a one-stop shop for health and beauty requirements, frequently featuring promotions and knowledgeable staff who may advise customers on their options. Speciality stores concentrate on specialised markets and high-quality products, frequently offering exclusive brands and formulations tailored to certain consumer groups. Online channels have also gained traction, notably in the wake of the COVID-19 pandemic, which has expedited the shift to e-commerce. Retailers such as Rakuten and Amazon Japan provide convenience, a wider range of products, and often lower prices. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Beauty Supplements market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Type • Collagen Supplement • Vitamins & Minerals • Omega 3 fatty Acids • Antioxidants • Probiotics • Others By Form • Tablets & Capsules • Powder • Liquid By Application • Skin care • Hair care • Nail care • Others By Distribution Channel • Pharmacies / Drugstores • Supermarket / Hypermarket • Specialty Stores • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.