Japan Avocado Market Research Report, 2029

Starting from sushi rolls to salad bowls, Japan's avocado journey tells a story of how a superfood from the Americas has found its place in the heart of Japanese dishes. The market in Japan has witnessed the introduction of value-added items from avocados, like ready-to-eat guacamole, avocado spreads, and snacks, in tune with the rising demand for convenience foods. The rise of health eating and the popularity of avocados with its wide range of usage as an ingredient have driven the creation of these products. Avocados are regarded as a health food among Japanese consumers because they contain a high percentage of healthy fats, vitamins, and antioxidants. Avocados are used the most in salads, sushi, and as toppings for different dishes. Due to the broad usability of this fruit, it has gained great popularity among health-concerned people and those who want some culinary adventures. Fresh and well-balanced ingredients are at the center of Japanese cuisine. Avocados have entered Japanese traditional and innovative recipes. Japan's avocado importation has been increasing over the years, with Mexico being the largest supplier. Other major suppliers include Peru and Chile major exporters that supply avocados all year long. Increasing consumer demand and market requirement for fresh, high-quality avocados boost the growth in imports. Trade agreements and policy change have made a continuous supply of avocados that are now flowing into Japan. Avocados in Japan are circulated through a variety of channels from supermarkets to online platforms and other specialist shops. The likes of Aeon and Ito-Yokado, being major retailers, will be able to display avocados at the most prime location in the stores, such as the entry of the fresh food section. Online grocery stores have equally been important channelers as they offer convenient access for consumers to avocados. Also, the food service industry, from restaurants to cafes, is availing avocados in various dishes, thus driving demand. The drivers of avocado prices in Japan include the cost of importation, seasonal demand, and efficiency in the supply chain. The imported avocado is usually more expensive resulting from transportation and import tariffs. Effective supply chain management, to which cold chain logistics and packaging innovations form an integral part, plays a large role in the quality maintenance of avocados and cost controls. Japan has been able to take part in a number of international trade shows and food expos, most notably the Tokyo International Food Exhibition and the Japan Food Expo, where avocados are given pride of place. The market for avocados in Japan has grown incredibly fast, with imports now accounting for the largest supply source for avocados. According to the research report "Japan Avocado Market Research Report, 2029," published by Actual Market Research, the Japan Avocado Market was valued at more than USD 200 Million in 2023. Japan depends heavily on avocado supplies from key producers, including Mexico, Peru, and Chile. In recent years, avocado consumption in Japan has rapidly increased, mainly in retail sales and as a food service application trend. Markets are likely to grow due to increased consumer demand and rising avocado availability. The Japan avocado market suffers from high importation costs, complexities at the supply chain, and competition from other groups of fruits. Avocados are hard to preserve hence need special attention and seamless logistics to ensure quality is not compromised. Other fruits also pose strong competition to avocado in the market; constant consumer education is needed. Opportunities in the Japanese avocado market include product expansionavocado snacks and convenience products. Local production be expanded through collaboration and investment in avocado farming in order to reduce over-reliance on imports and thus consequently build greater supply chain resilience. Digital marketing and e-commerce platforms create avenues to broaden audience avocados and thus increase consumption. The Japanese government has issued policies in a bid to make the import and distribution of avocados easier. It has facilitated reduction of tariffs through trade pacts such as the Japan-Mexico Economic Partnership Agreement to improve and enhance trade terms for avocado fruit MAFF is responsible for regulating intake conditions including food quality; therefore, it ultimately controls the conditions that avocados should comply with. These policies thus facilitate the growth of Japan's avocado market by enhancing efficiency in imports and standards for food safety.

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Japan's avocado market differs from most other foreign markets with preferences and trends peculiar to it. Just like in all other foreign markets, Hass avocados are highly dominant, with a large amount of market share. Consumers here prefer Hass with its creamy, rich flavor and multiple uses in food. much of the Hass avocados are sourced from Mexico, Chile, and Peru over well-established trade relations with the Japanese. Reed avocados are available in the Japanese market, but to a much lesser extent than the Hass variety. Being bigger in size than the Hass avocados and boasting a slightly different flavor profile, these are easily used to target a segment of customers who like variety in their avocados. These are imported primarily from the United States and Chile and are available according to the respective seasons. While these avocados are found to be available in the Japanese market, Fuerte avocados have a special niche because of their characteristic smooth skin and lighter texture compared to other varieties. They are a seasonal import from both Chile and Mexico. Fuerte avocados generally represent those consumers who like a milder taste and tend to frequently use them in specific dishes that can really show off their unique characteristics. Other varieties, such as Bacon, Zutano, and Pinkerton avocados, are relatively rarely traded on the Japanese market but be available at specialty stores and high-class restaurants. Growth of the Japanese avocado market is strongly supported by increasing health consciousness and interest in foreign cuisines. Avocados are perceived as a healthy and versatile food item, useful in a variety of dishes, both within the ambit of traditional Japanese recipes and those inspired by the West. Its production is entirely dependent on imports, as domestic production remains quite low. Japan's avocado market has grown immensely in the past few years. As a much-desired ingredient, it adds to the diets and lifestyles of health-conscious Japanese people. Moving from traditional dishes in Japanese cuisine to new creations of innovative fusion cuisine, avocado has entered the market in food and beverages. Avocado will find its way—whether in sushi, salads, or even desserts—to large food companies while answering the growing demand for wholesome flavor. Avocados now appear more often in the retail sector of Japan, with more display shelf space available for a variety of avocados within the produce areas of supermarkets and specialty stores. As a result of increased availability, Japanese households could afford to experiment with the avocado in home cooking, with avocado-based recipes and meal prep tutorials increasing. Avocado versatility is pursued by retailers to secure consumer education regarding the different avocado cultivars and their flavor profiles. Avocados have been well adopted in product offerings by the Japanese cosmetics and personal care industry by utilizing its nourishing ability. Avocado-enriched face masks, moisturizers, and hair care products have gained traction as Japanese customers drive demand for natural, botanical ingredients in their beauty products. Key cosmetics manufacturers integrated avocado extracts into formulations and positioned the superfruit as an indulgent and luxurious ingredient. Beyond these key end-use sectors, opportunities for avocado penetration are also opening up in the Japanese food service sector, where they are featured in a number of specialty dishes at high-end restaurants and cafes. Another fast-growing trend is avocado-themed merchandise, from homeware to apparel, opening up avenues for avocado-adjacent products to reach Japanese consumers. As the avocado fever spread throughout the nation, their perceived health benefits, versatility, and premium positioning propelled them across a wide swathe of various industries and applications. Japan is an exciting market for avocados. Avocado product segments include fresh and processed avocado products. Avocados have attracted a niche following among Japanese consumers based on their nutritional value and multi-purpose uses as food. Given the increasingly healthy environment that has taken center stage and the effects of international cuisine, fresh avocado demand has risen tremendously. These days avocados come in a variety and can be found in many supermarkets and specialty stores in Japan. Import volumes have been constantly growing to meet this rising demand. It's not only the fresh segment; with products like avocado oil, guacamole, and avocado-based sauces, the processed avocado segment is equally in rapid expansion. Processed avocados answer Japanese preferences for convenience and innovation regarding foodstuffs. Avocado oil represents itself as an important medium for better health and at the table due to its many health benefits and great culinary uses. Guacamole and avocado-based spreads are increasingly featured in both retail outlets and foodservice establishments as acceptance of avocados grows within traditional and fusion cuisine. Its market is also supported by a developed supply chain, wherein sophisticated logistics and distribution networks are involved in ensuring the freshness and quality of avocados. Importers and distributors are now making investments in cold storage and sophisticated packaging to improve the shelf life of the product and maintain its quality throughout the supply chain.

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Kripa Shah

Senior Analyst

The avocado market in Japan is dual in nature; that is, both online and offline channels are very relevant to avocado sales. Over the past few years, online distribution of avocados has begun to gain traction as Japanese e-commerce increases in popularity. Increasingly, consumers are utilizing online platforms such as Rakuten and Amazon to purchase most of their groceries, fresh produce included—and avocados are no exception. The platforms are handy today, with aggressive pricing and diverse offerings of avocado products. Online grocery delivery services have given people even easier access to avocados across Japan. Traditional offline distribution channels still dominate the Japanese avocado market, especially through supermarkets, hypermarkets, and specialty stores. Most consumers in Japan still want to see the produce in front of them before buying it, which has contributed to the brick-and-mortar stores' advantage. Major retail chains like Aeon, Ito-Yokado, and Seiyu have been slowly but increasingly stocking up with avocados to cater to growing demand for healthy and nutritious foods. In-store promotions, tastings, and educational campaigns oriented toward consumers regarding health benefits of avocados are also offered. The demand from the Japanese avocado market is the existence of specialty stores selling just avocados and avocado-based goods. The stores have wide variety of avocado types, offering value-added products like avocado oil, guacamole, and avocado snacks. These specialty stores, combined with the increasing popularity of avocados in Japanese cuisine, mainly in food like sushi, help drive the growth of the overall avocado market in Japan. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Avocado market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Hass • Reed • Fuerte • Others By End User • Food & Beverages • Retail • Cosmetics & Personal Care • Others By Form • Fresh • Processed By Distribution • Online • Offline The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Avocado industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry. Keywords: Avocado, Hass, Reed, Fuerte, Food & Beverages, Retail, Cosmetics & Personal Care, Fresh, Processed, Online, Offline