Italy Ski Gear & Equipment Market Research Report, 2028

Despite some previous signs of skiing in Italy, modern skiing appears to have been introduced in 1897 in the Torino region. Ponte Nossa and Torino ski clubs were the first in Italy in 1901. Initially, they focused mostly on promoting backcountry skiing. In 1904 in Bardonecchia, Italy, the first ski race was held. The Italian Ski Federation was established in 1913. The First World War inspired Italy to prepare 88 Alpine battalions. The construction of Sestriere, the first purpose-built Alpine resort, began in 1930. Cervinia completed its first cable car between Breuil and Plan Maison in 1936 The lift was completed within two years of Cervino's foundation in 1934, and it was instrumental in the resort becoming one of Italy's most important ski resorts. Corvara in Val Badia was the first site in Italy to have dedicated ski lifts. It all began in 1938 with a cable-dragged sled lift across the snow. In 1946, the first chairlift was built. It had a single seat and two wooden towers. Because of its enormous success, the area was expanded with additional lifts during the next year, resulting in the famous Skicarosello Alta Badia. The Winter Olympics were hosted in Cortina d'Ampezzo, Italy, for the first time in 1956. The 2006 Winter Olympics returned to Italy, this time in Torino, 50 years later. Alta Badia, Campiglio Dolomiti di Brenta, Gardena / Alpe di Siussi, Livigno, Plan de Corones, Sestriere via Lattea, and Val di Fassa / Carezza are now the most popular ski resorts in Italy. They are spread in South Tyrol, Trentino, Piemonte, and Lombardy. The Italian Winter Sports Federation is the winter sports federation for Italy. Part of the Italian National Olympic Committee (CONI), it deals with all federations conducting sports for the Winter Olympics, including skiing, skating, biathlon, bobsleigh, and luge. According to the research report “Italy Ski Gear & Equipment Market Research Report, 2028” published by Actual Market Research, the market is anticipated to witness a value addition of USD 26.08 Million market size by 2028. Increased government initiatives to encourage participation in outdoor activities such as skiing and other snow sports, as well as an increase in the number of ski resorts, are some of the primary factors driving increased sales of ski gear and equipment throughout the region. Globally, the number of women participating in various activities, notably winter sports such as skiing, has increased in recent years. Vendors are introducing women's ski gear and equipment. Though women ski at a lower rate than men, manufacturers are playing a significant part in encouraging women by supplying specialized equipment designed specifically for them, such as slender ankles and size differences. Furthermore, major providers separate their products by categorizing them into tiers such as intermediate, advanced, and professional. Coalition Snow, for example, is a significant vendor that manufactures women's outdoor recreational equipment such as skis and snowboards. As a result, the increasing adoption of ski gear and equipment by women signals a rise in market growth. Supermarkets and hypermarkets dominated the industry in terms of distribution channels due to discounted products and options available. Rossignol Pro-Shop Roma, Gal Sport, Centro Boarderline, Uainot Shop Cervinia, Onerace S.r.l., Adriano Sport, CityBeach Boardshop, and La Glisse are some of the well-known retailers in Italy. Furthermore, due to increased internet penetration, convenience, and so on, the online segment is predicted to grow at a rapid pace.

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Italy is well-known around the world as a tourist destination of all kinds: gourmet, cultural, beach, mountain... It is, nonetheless, a popular winter destination due to its abundance of ski resorts. In fact, according to the 2019 International Report on Snow & Mountain Tourism, it is the fourth most populous country in the world, with more than 200 ski resorts (considering resorts that have at least five lifts). Its plethora of resorts is owing to the country's great orography, as it has numerous huge mountain ranges that traverse it, such as the Alps or the Dolomites, particularly in the north. Mountains cover 35% of the Italian land, whereas hills cover 42%. Not only has the number of mountains piqued the world's interest but so has their height. It shares the tallest summit in the Alps, Mont Blanc, with France. It shares the Matterhorn with Switzerland. It also features fantastic mountains on the islands, such as Sicily's Etna volcano, which is 3,340 meters high and has a ski area on top. Italy has a huge number of resorts, several of which are linked together in enormous ski area complexes. Dolomiti Super Ski is the largest of these complexes, with over 1,200 kilometers (746 miles) of slopes and 450 lifts. Via Lattea, the second largest complex even connects Italian and French ski slopes. Despite the fact that around one-third of its consumers come from other European markets (particularly Germany, the United Kingdom, the Netherlands, and Poland), the majority of visits to Italian resorts are from national skiers, according to World Report data. It is estimated that 4.9 million people in Italy are skiers. Snow falls in Italy, despite the images of golden sunsets and the Mediterranean coast; snow in Italy during the winter is not unheard of. From December through March, mountainous regions of Italy receive the most snowfall, while cities such as Rome, Milan, and Florence may experience snowfall. Snowfall in central Italy is intermittent and unpredictable, with a week of snow followed by a week of sunshine. The Italian Alps receive a lot of snow, and the summer days are pleasant. Winter days in southern Italy are rainy and windy, with a chance of snow. Snowfall is typical in mountainous areas from November to January. During these months, Florence, Rome, and Milan may see snowfall. The Italian ski business is similar to the Austrian model in South Tyrol and the eastern regions, and it shares certain parallels with French resorts in the west. Some players are very dynamic, such as the Dolomiti Super ski area (which has 450 lifts and 1200 kilometers of trails and accounts for approximately 35% of all Italian skier visits) and provide a high level of infrastructure as well as state-of-the-art lifts and snowmaking facilities under a single brand name. This packaging, on the other hand, is created by a slew of tiny operators. Other places' progress has been slower, contributing to a plateau in skier visits.

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Kripa Shah

Senior Analyst

As per World Bank, Italy has a population of 59.07 million in 2021, of which 28.78 million are men and 30.29 million are women. The bulk of the population, approximately 38.40 million people, is between the ages of 15 and 65. 10.8 million People reside in rural areas, compared to 56.5 million in urban areas. Italy is predicted to have a GDP of 2.1 trillion USD in 2021, an inflation rate of 1.9%, and a per capita income of $35,551.3, according to the World Bank. Increasing Per Capita Income is the major factor behind the growth of the Skiing Market in Italy. Considered in this report • Geography: Italy • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Italy ski gear & equipment market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product: • Skies/Ski Snowboards • Ski Footwear/Ski Boots and Bindings • Ski Poles/Ski Sticks • Ski Helmets • Ski Goggles • Ski Gloves/Ski Mittens • Ski Clothing/Apparel • Others By Distribution Channel: • Hypermarkets/Supermarkets • Specialty Stores • Online Stores • Other Distribution Channels By End-User: • Men • Women • Kids The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the ski-gear equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.