Italy Poultry Feed Market Research Report, 2029

Italy poultry feed market is a significant part of the country's agriculture industry. Poultry meat and eggs are one of the most consumed animal protein sources in Italy, and for that reason, the country has developed a substantial poultry business that is competitive as well as innovative, mainly because of the rich culinary tradition of the country, where poultry products dominate. Sustainability is an emerging imperative within the Italy poultry feed market; it's driven significantly by regulatory considerations, consumer demand, and a commitment at the agriculture sector level to environmental stewardship. Producers are making sustainability a part of formulating their feed and sourcing their ingredients. Another part of the trend is the search for alternative protein sources, such as insect meal, algae, and legumes; these alternatives have enormous environmental advantages over soy and corn-based feed ingredients. It is even more significant that poultry industry leads in waste reduction activities related to the circular economy by utilizing the by-products of poultry in feed ingredients for minimizing wastes and giving more meaningful use to resources. Several critical developments have occurred over the last decade, which also mark a shift toward sustainability and innovation. Higher investments in research and development intensify feeding technology and nutritional science for developing high performance feeds aimed at improving animal health while seeking methods to lessen harmful environmental impacts. Efforts involving universities and industry players are considered vital in advancing such innovation. More importantly, regulations harmonized with the European Union policy support agricultural sustainability, such as increased standards for animal welfare and feed safety, requiring investment in compliance and quality assurance by producers. The International Feed Industry Federation is the global voice of the feed industry, advocating for and promoting the feed industry as a critical component in the food chain that delivers safe, nutritious, and affordable food to an increasingly populated world. Consumer trust and confidence in the safety of the whole food supply chain is critical and IFIF plays its part to high standards of health and welfare for animals and people through working close with international bodies, such as United Nations Food and Agriculture Organization (FAO), the World Organization for Animal Health (WOAH), the Codex Alimentarius Commission among others, toward supporting establishment of proper international standards for the feed chain and a promotion of fair trade. According to the research report "Italy poultry feed Market Research Report, 2029," published by Actual Market Research, the Italy poultry feed market is anticipated to add to more than USD 600 Million by 2024–29. Demand will continue to improve at an accelerated pace for organic poultry feed, based on continued demand from health-conscious consumers as well as the ongoing growth in organic farming practices, which has brought about an increase in specialty feeds tailored to specific breeds of poultry and their corresponding production systems, allowing farmers the flexibility to optimize performance and overall health. Data analytics, precision feeding systems, etc., to improve feed efficiency and animal welfare, are also becoming prominent technological advances. However, concerns for animal health and nutrition have begun to grow attention over the issues; thus, the demand for functional feed additives such as probiotics, prebiotics, or natural antimicrobials that improve gut health, reduce reliance on antibiotics has increased. Among these, there are several strong drivers in the form of growth indicators that are significantly driving Italy's poultry feed market. These include an increasing demand for poultry products, especially chicken and eggs, due to an increasing popularity of affordable high-nutritional value protein sources along with healthier eating habits. Such improvement in the chicken rearing system, such as better breeding practices and nutrition management, boosts productivity and efficiency. Italian poultry feed is highly rich in opportunities and innovations that promote growth and functionality in the market. Increased interest in alternative sources of protein increases avenues for feed manufacturers to diversify their product lines and keep with the evolving consumer preferences for more sustainable options.

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The market for poultry feeds in Italy is diversified and high in ingredients, mainly cereals and oilseed meals, as well as fish and bone meals. Grains are the staple of poultry feeds, accounting for some 50-60% of the diets. The staples are maize, wheat, and barley, which provide carbohydrate and energy for the birds. The bright feature of Italian domestic corn production peaked and then cratered to about 30-35% from a previous record level of 50%. That was because of dreadful weather conditions and intense competition. This is dependency on imports that portends trouble and brewing between local producers. Oilseed meals, soybean in particular, represent the primary sources of protein in poultry diets. However, Italy is the largest producer of soy on the European continent, but it only satisfies 20% of the needs and imports massive quantities from South America. The incorporation of oilseed meals enhances the protein level in feeds. This usually plays a significant role in growth as well as egg lay in poultry. Fish meal and bone meal are also critical in poultry nutrition. They offer high-quality protein and vital minerals. Fish meal is particularly valued for its amino acid profile, whereas bone meal is used as a source of calcium and phosphorus, essentials to the development of poultry skeletons. Italy poultry feed is a dynamic sector, characterized by the various forms of feed, mainly pellets, mash, and crumbles, and others. The main form of poultry feed pellets is the most convenient and nutritionally complete. Because this form compacts raw materials into small uniform shapes, not only is waste minimized but also birds can be fed nutrient amounts in a constant amount. The convenience and easier storage make this form a favorite among the high producers. Mash feed combines ground grains and supplements through a process other than pelleting. It is often preferred by smaller farms and backyard poultry keepers because it is easier in formulation. Even though mash leads to some wastage in feeding, it allows the farmer flexibility in customizing the nutrient profile to meet any specific needs. Crumbles is the intermediate feed option where mash and pellets are concerned. They are primarily used when young birds transition to solid feeds, given that their nutritional properties are just like those of pellets; therefore, chicks can easily consume them. It will be essential for this form in the early stages of poultry development, both for growth and health. Poultry feed is one of the significant components in Italy's agricultural sector as it is considerably in demand for poultry products such as broilers and layers and others. Italy produced about 2.94 million metric tons of poultry feed in 2019, an indication of consumers' increasing demand for higher-quality protein from animals. The compound feed production in Italy has reached a level of 14.5 million metric tons; with poultry feed accounting for a significant portion of this production. Broiler Production is more significant because chicken meat has gained significantly high consumer demand since it is easy and healthy source of food product. The consumption of chicken meat has been phenomenal due to its economic affordability and acceptability for various types of cuisines. This has led to investing in higher productivity or efficiency in feeding practices that can allow optimal development and well-being of birds. Layers are mainly used in the Italian poultry industry for egg production. With the increasing need to consume diets that consist of higher proportions of proteins, the demand for eggs has gone through the roof. Therefore, layer farms have embraced specialized feeds that help not only increase the quality of eggs but also boost the rates of production. Nutritional innovations of layer feeds center around the specific requirements of laying hens and how these requirements are applied in laying eggs of the highest quality at high rates of production. Apart from the two major categories of broilers and layers, there are segments like ducks and turkeys, which are not huge in size but exist. The integration of these poultry feed markets grows because of the solid infrastructure, with feed mills numbering 417 in Italy, which continuously innovate to meet new consumer requirements for sustainable and high-quality animal products.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Poultry Feed market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Ingredients • Cereal/Grain • Oilseed Meal • Fish Meal & Bone Meal • Others

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By Form • Pallet • Mash • Crumbles • Others By Livestock • Broiler • Layers • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Poultry Feed industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.