Italy Lingerie Market Research Report, 2028

The Italian lingerie industry is using technology to push the boundaries of design and improve production processes. Lingerie brands are incorporating smart fabrics into their designs, such as moisture-wicking and temperature-regulating materials. These fabrics can improve comfort and functionality for the wearer. 3D printing is being used to create intricate and detailed lingerie designs that would be difficult to produce using traditional manufacturing methods. It allows for greater creativity and customization in the design process. Some lingerie brands in Italy are using augmented reality to create virtual try-on experiences for customers. This technology allows customers to see how lingerie will look on their body before making a purchase, improving the online shopping experience. Wearable technology is being integrated into lingerie designs, such as bras that can monitor heart rate or track activity. This technology can improve functionality and offer additional benefits to the wearer. Digital printing is a more eco-friendly alternative to traditional printing methods, allowing for intricate designs and patterns to be printed directly onto fabric. This technology is being embraced by some Italian lingerie brands to create unique and sustainable designs. AI is being used in the lingerie industry to improve production processes and reduce waste. It can help with inventory management, predictive analytics, and quality control. According to the research report "The Italy Lingerie Market Research Report, 2028," published by Actual Market Research, the Italy lingerie market is expected to add USD 457.7011 Million by 2028. Lingerie is a contrast to the fashion industry's reputation for excellence in Italy. Italian lingerie companies frequently work with prestigious fashion houses to produce collections that combine lingerie and clothing. These collections appeal to customers because of their distinctive designs and elegant appearance. Italian lingerie manufacturers include La Perla, Intimissimi, and Calzedonia, some of the most recognizable lingerie brands in the country. Customers who admire tradition and craftsmanship are drawn to these businesses because of their long histories and illustrious backgrounds. Italian lingerie companies are renowned for their cutting-edge technologies and designs. Knickers, pants, bras, shapewear, and other products are divided into categories. Knickers and pants currently account for the largest market share in Italy. Shapewear is expected to grow at the fastest rate in the country in the future.

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In Italy, there are several government rules, regulations, and schemes related to the lingerie market, including that lingerie products sold in Italy must bear the CE mark, which indicates compliance with the European Union's health, safety, and environmental protection standards. The REACH Regulation (Registration, Evaluation, Authorization, and Restriction of Chemicals) regulates the use of chemicals in textile products, including lingerie. Manufacturers must comply with the REACH Regulation to ensure the safety of their products. The Italian government has several consumer protection laws in place to ensure that consumers are not misled or deceived when purchasing lingerie products. These laws regulate advertising, labelling, and pricing practises. The Made in Italy label is a government-backed scheme that promotes Italian-made products around the world. The scheme helps Italian lingerie brands showcase their products on international markets and attract customers who value the Made in Italy label. The Italian government offers export credit to help lingerie manufacturers finance their export activities. This credit can be used to cover expenses such as shipping, insurance, and customs fees. The Italian government offers funding and support for innovation and research in the textile industry, including lingerie. This support helps lingerie manufacturers develop new technologies and materials that can improve the quality and design of their products. Based on the distribution channels in the Italian market for lingerie, these include supermarkets, hypermarkets, online retailers, and others. Specialty stores held the largest share in Italy. Specialist stores like Intimissimi, La Perla, Tezenis, Yamamay, and Calzedonia in Italy, the top local manufacturers of lingerie are La Perla, Intimissimi, Yamamay, and Ritratti. Italy Based on the material type, this includes satin, cotton, nylon, silk, and others. In Italy, cotton holds the highest market shares in the country. Due to a number of factors, cotton is a preferred fabric for lingerie in Italy. Cotton is a lightweight, breathable fabric that is cosy to wear, making it a great option for personal clothing. Cotton also effectively absorbs moisture, keeping the skin dry and lowering the chance of bacterial growth. In addition to cotton, Italy has a large supply of other natural and ecological materials. As a result, it is frequently less expensive than synthetic materials and is preferred by those who want to lessen their impact on the environment. Most people in Italy purchase the lingerie at an economic price rather than at a premium. The explanation is that Italy offers a wide variety of reasonably priced lingerie options. Customers may get affordable lingerie that suits their budget and style choices thanks to the broad variety of brands and merchants selling products at various price points. Considered in this report

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Kripa Shah

Senior Analyst

• Geography: Italy • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Italy Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Products Types • Knickers/panties • Brassieres • Shapewear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.