Italy Dietary Supplements Market Research Report, 2027

Italian dietary supplement market is expecting growth of more than 8% from 2022 to 2027. The market for the formulation type is expected to be dominated by tablets.

Italy dominates the Europe Dietary supplements Market by holding a significant market share. Dietary supplements are the supplements that help the body to maintain general health. Usually, to the extent a product is intended to treat, diagnose, cure, or prevent diseases, it is a drug, even if labelled as a dietary supplement. Supplements are consumed and come in many forms, including tablets, capsules, soft gels, gel caps, powders, bars, gummies, and liquids. Many supplements contain ingredients that can have substantial effects on the body. Additionally, some supplements can be linked with medications, interfere with lab tests, or have dangerous effects during surgery. The healthcare executive can help better decide what supplements if any, are suitable for the end user.

The Actual Market Research report title, "Italy Dietary Supplement Market Overview, 2027," provides information about the different market sizes, market shares, market attractiveness, etc. The Italian dietary supplement market expects more than 8% growth from 2022 to 2027. The increased awareness of health care majorly drives the dietary supplements market. The nation also has an increasing population, which may lead to the increased consumption of dietary supplements. However, the COVID-19 pandemic also positively affected the dietary supplement market in Italy. The Italian nation is one of the prominent players in herbal care products. Over half of Italians use dietary supplements for reasons that fall under the categories of "tonality, reinforcement, and energy." Three-quarters of Italians cite advice from a medical professional or a pharmacist/pharmacy. Only one in ten Italians cites advertisements as the reason for purchasing and consuming food supplements.

Vitamin supplements dominate the Italian dietary supplement market. Pregnancy vitamins such as vitamin D are in increased demand among pregnant women for healthy babies. Vitamin C is in high need in Italian pharmacies to boost immune systems. Vitamin C helps to destroy free radicals and supports the body’s natural immune response. However, the demand for botanicals increases with the increase in demand for herbal-related products, which are subtypes of botanicals. Botanicals are the supplements that are based on natural substances.

The market for the formulation type is expected to be dominated by tablets, with a CAGR of more than 8%. The tablets are chewable substances that doctors prescribe. Consumers are attracted to the pills because of their affordability, packaging, and labelling. Following tablets, capsules have a growing market share as some of capsules act faster than tablets. The liquid capsules are the capsules that have a faster effect on the body than the tablets. Capsules are the fastest growing segment during the forecast period.

Moreover, adults are the prime users of dietary supplements by end-user type. The adult end-user segment is expecting a CAGR growth of more than 8%. And in adults, majorly, the adult women's segment is the major consumer of the dietary supplement. Adult working women in Italy consumed approximately 60% of dietary supplements, while men consumed around 40%.
The energy and weight management applications are driving the application type market. The energy and weight management applications have a future market CAGR of more than 9%. Every one in ten people is obese. Also, dietary supplements for weight management are expected to increase more than the historical CAGR of 7%. The overweight numbers are expected to rise in Italy by around 5%. The general health of the citizens is regarded as the most critical concern. The increasing population among the citizens can be stated as the primary driver for the increase in the consumption of dietary supplements.

The significant boost for the dietary supplement market in Italy was the outbreak of the novel coronavirus. Italy has embraced restrictive measures to avoid spreading the virus, causing different psychological reactions (e.g., stress, anxiety) that lead people to change their lifestyles and, in particular, their consumer orientation toward food. Moreover, the impact of COVID-19 also bolstered the growth of the dietary supplements market with the demand for several vitamins. Pharmacies in the Italian region have seen an increase in need for vitamins that help people boost their immune systems.

Considered in this report
• Geography: Italy
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report
• Italy dietary supplements
• By application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:
• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:
• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:
• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Introduction
  • 2.1. Market Definition
  • 2.2. Market Scope & Segmentation
  • 2.3. Research Methodology
  • 3. Italy Macro Economic Indicators
  • 4. Italy Dietary Supplements Market Category Analysis
  • 4.1. Key findings
  • 4.2. Market Drivers
  • 4.3. Market Restraints
  • 4.4. Policies & Certification
  • 4.5. Opportunities
  • 4.6. Value Chain Analysis
  • 4.7. Key Developments - 2021
  • 5. Italy Dietary Supplements Market Trends
  • 6. Italy Dietary Supplements Market Overview
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Supplement Type
  • 6.2.2. By Formulation Type
  • 6.2.3. By End User
  • 6.2.4. By Application
  • 7. Italy Dietary Supplements Market Segmentations
  • 7.1. Italy Dietary Supplements Market, By Supplement Type
  • 7.1.1. Italy Dietary Supplements Market Size, By Vitamins, 2016 - 2027F
  • 7.1.2. Italy Dietary Supplements Market Size, By Minerals, 2016 - 2027F
  • 7.1.3. Italy Dietary Supplements Market Size, By Botanicals, 2016 - 2027F
  • 7.1.4. Italy Dietary Supplements Market Size, By Amino acid / Protein, 2016 - 2027F
  • 7.1.5. Italy Dietary Supplements Market Size, By Probiotics, 2016 - 2027F
  • 7.1.6. Italy Dietary Supplements Market Size, By Other Supplements Type, 2016 - 2027F
  • 7.2. Italy Dietary Supplements Market, By Formulation Type
  • 7.2.1. Italy Dietary Supplements Market Size, By Tablet Form, 2016 - 2027F
  • 7.2.2. Italy Dietary Supplements Market Size, By Capsule Form, 2016 - 2027F
  • 7.2.3. Italy Dietary Supplements Market Size, By Powder Form, 2016 - 2027F
  • 7.2.4. Italy Dietary Supplements Market Size, By Liquid Form, 2016 - 2027F
  • 7.2.5. Italy Dietary Supplements Market Size, By Other Formulation Types, 2016 - 2027F
  • 7.3. Italy Dietary Supplements Market, By End User
  • 7.3.1. Italy Dietary Supplements Market Size, By Adults, 2016 - 2027F
  • 7.3.2. Italy Dietary Supplements Market Size, By Infants & Children, 2016 - 2027F
  • 7.3.3. Italy Dietary Supplements Market Size, By Pregnant Women, 2016 - 2027F
  • 7.3.4. Italy Dietary Supplements Market Size, By Others, 2016 - 2027F
  • 7.4. Italy Dietary Supplements Market, By Application
  • 7.4.1. Italy Dietary Supplements Market Size, By Energy & Weight Management, 2016 - 2027F
  • 7.4.2. Italy Dietary Supplements Market Size, By Bone & Joint Health, 2016 - 2027F
  • 7.4.3. Italy Dietary Supplements Market Size, By Immunity & Digestive health, 2016 - 2027F
  • 7.4.4. Italy Dietary Supplements Market Size, By General Health, 2016 - 2027F
  • 7.4.5. Italy Dietary Supplements Market Size, By Cardiac Health, 2016 - 2027F
  • 7.4.6. Italy Dietary Supplements Market Size, By Others, 2016 - 2027F
  • 8. Italy Dietary Supplements Market Opportunity Assessment
  • 8.1. By Dietary Supplements, 2022F to 2027F
  • 8.2. By Formulation Type, 2022F to 2027F
  • 8.3. By End User, 2022F to 2027F
  • 8.4. By Application, 2022F to 2027F
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profiles
  • 9.2.1. Company 1
  • 9.2.2. Company 2
  • 9.2.3. Company 3
  • 9.2.4. Company 4
  • 9.2.5. Company 5
  • 9.2.6. Company 6
  • 9.2.7. Company 7
  • 9.2.8. Company 8
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table
Table 1: Italy Dietary Supplements Market Size of Vitamins (2016 to 2027F) (In ItalyD billion)
Table 2: Italy Dietary Supplements Market Size of Minerals (2016 to 2027F) (In ItalyD billion)
Table 3: Italy Dietary Supplements Market Size of Botanicals (2016 to 2027F) (In ItalyD billion)
Table 4: Italy Dietary Supplements Market Size of Amino acid/ Protein (2016 to 2027F) (In ItalyD billion)
Table 5: Italy Dietary Supplements Market Size of Probiotics (2016 to 2027F) (In ItalyD billion)
Table 6: Italy Dietary Supplements Market Size of Other Supplements Type (2016 to 2027F) (In ItalyD billion)
Table 7: Italy Dietary Supplements Market Size of Tablet Form (2016 to 2027F) (In ItalyD billion)
Table 8: Italy Dietary Supplements Market Size of Capsule Form (2016 to 2027F) (In ItalyD billion)
Table 9: Italy Dietary Supplements Market Size of Powder Form (2016 to 2027F) (In ItalyD billion)
Table 10: Italy Dietary Supplements Market Size of Liquid Form (2016 to 2027F) (In ItalyD billion)
Table 11: Italy Dietary Supplements Market Size of Other Formulation Types (2016 to 2027F) (In ItalyD billion)
Table 12: Italy Dietary Supplements Market Size of Adults (2016 to 2027F) (In ItalyD billion)
Table 13: Italy Dietary Supplements Market Size of Infants & Children (2016 to 2027F) (In ItalyD billion)
Table 14: Italy Dietary Supplements Market Size of Pregnant Women (2016 to 2027F) (In ItalyD billion)
Table 15: Italy Dietary Supplements Market Size of Others (2016 to 2027F) (In ItalyD billion)
Table 16: Italy Dietary Supplements Market Size of Energy & Weight Management (2016 to 2027F) (In ItalyD billion)
Table 17: Italy Dietary Supplements Market Size of Bone & Joint Health (2016 to 2027F) (In ItalyD billion)
Table 18: Italy Dietary Supplements Market Size of Immunity & Digestive health (2016 to 2027F) (In ItalyD billion)
Table 19: Italy Dietary Supplements Market Size of General Health (2016 to 2027F) (In ItalyD billion)
Table 20: Italy Dietary Supplements Market Size of Cardiac Health (2016 to 2027F) (In ItalyD billion)
Table 21: Italy Dietary Supplements Market Size of Others (2016 to 2027F) (In ItalyD billion)
Table 22: Key Facts of Company 1
Table 23: Key Facts of Company 2
Table 24: Key Facts of Company 3
Table 25: Key Facts of Company 4
Table 26: Key Facts of Company 5
Table 27: Key Facts of Company 6
Table 28: Key Facts of Company 7
Table 29: Key Facts of Company 8
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List of Figure
Figure 1: Italy Dietary Supplements Market Size By Value 2016 to 2027F (In ItalyD billion)
Figure 2: Italy Dietary Supplements Market Share By Volume By Supplement Type (2016, 2021 & 2027F)
Figure 3: Italy Dietary Supplements Market Share By Volume By Formulation Type (2016, 2021 & 2027F)
Figure 4: Italy Dietary Supplements Market Share By End User (2016, 2021 & 2027F)
Figure 5: Italy Dietary Supplements Market Share By Application (2016, 2021 & 2027F)
Figure 6: Market Attractiveness Index, By Supplement Type
Figure 7: Market Attractiveness Index, By Formulation Type
Figure 8: Market Attractiveness Index, By End User
Figure 9: Market Attractiveness Index, By End User
Figure-10: Porter's Five Forces Meter of Dietary Supplements Industry in Italy

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Italy Dietary Supplements Market Research Report, 2027

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