Italy Athletic Footwear Market Research Report, 2028

The Italian fashion industry has a sizable and blooming segment related to athletic footwear. Italian craftsmanship and design have a long tradition, and the country is renowned for its fine quality, fashionable looks, and comfortable athletic footwear. Italy has a strong sports culture, with football (soccer) being particularly popular. This has led to an increase in demand for athletic footwear designed for specific sports, such as football boots and running shoes. Italy has experienced a rise in health consciousness similar to other nations. Sports shoes are regarded as a crucial tool for preserving foot health and lowering the chance of injury while engaging in physical activity. According to the research report, "Italy Athletic Footwear Market Research Report, 2028" published by Actual Market Research, the Italy Athletic Footwear Market is expected grow more than at 5% CAGR from 2023 to 2028. The market for athletic shoes in Italy is seeing an increase in demand for environmentally friendly and sustainable goods. Italian consumers are looking for sustainable and ethical solutions as they become more aware of the impact their purchases have on the environment. For businesses who place a high priority on sustainability and environmental friendliness in their product offers, this presents an opportunity. The increased popularity of e-commerce is driving the Italian athletic footwear market. In Italy, online shopping has grown in popularity, and this development is anticipated to continue. Strong online presence, convenient, and customised buying experiences are likely to give brands an advantage over rivals. The Italian athletic footwear market faces intense competition from global brands such as Nike and Adidas. These brands have established a strong presence in Italy and have a loyal customer base, making it difficult for local brands to compete. And one more challenges faces that Italy has experienced economic uncertainty in recent years, which has affected consumer spending. Consumers are more cautious about their spending, which could impact the sales of athletic footwear.

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A large number of sporting goods stores and retailers of athletic footwear may be found all around Italy, which has a robust retail infrastructure. Customers may now easily access and buy athletic footwear due to this. Athletic footwear has become more popular in Italy as a result of the country's growing interest in fitness and sports. Nowadays, a large number of Italians take part in athletic activities like running and fitness courses, which need for supportive footwear. the Italian athletic footwear market is the incorporation of cutting-edge technology. Italian brands such as Diadora and Lotto have been experimenting with innovative materials and designs, incorporating features such as 3D printing and smart fabrics that can adjust to the wearer's foot shape and movement. One another Italian brand Superga has teamed up with fashion designer Mary Katrantzou to create a line of colourful, printed sneakers. Italian athletic shoes are different from the other country due to its often made using with premium materials, such as full-grain leather, high-performance textiles, and advanced synthetic materials. The use of these materials allows Italian shoemakers to create athletic shoes that are both durable and comfortable, with features such as enhanced breathability, moisture-wicking capabilities, and superior shock absorption. In terms of construction, Italian athletic shoes are often meticulously crafted by skilled artisans who take great care to ensure that each shoe is made to exacting standards. This attention to detail can be seen in the precise stitching, quality of the materials, and overall finish of the shoe. There are some brands for the Italy athletic shoes which are well known for their quality, craftsmanship, and design. Here some of brand is, Diadora, Lotto, Superga, Fila, and Sergio Tacchini. And the some of popular hyper and super markets name are decathlon, foot locker, Intersport, Sportler, Nike store. Some of the manufacturing unit of the brand in the Italy for athletic foot wear are Diadora, lotto, fila and Superga. One of the international events in which athletic footwear is promoted in Italy is the Venice Marathon. The Venice Marathon is a long-distance running event that takes place annually in Venice, Italy. The race attracts thousands of runners from around the world and is sponsored by several major athletic footwear brands, including Adidas, Asics, and New Balance. In addition to the Venice Marathon, there are several other running events throughout Italy that promote athletic footwear, including the Rome Marathon, the Milan Marathon, and the Florence Marathon. These events often attract top athletes and feature exhibitions from major athletic footwear brands, showcasing the latest in running shoe technology and design. During Milan Fashion Week, Nike, addidas and Puma brands often host high-profile events and runway shows that feature celebrity athletes and influencers wearing their latest athletic footwear designs. These events are often attended by fashion industry insiders, as well as celebrities and influencers, and generate a significant amount of media coverage and social media buzz.

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Kripa Shah

Senior Analyst

There are few Italian celebrities who have collaborated with athletic sportswear brands in Italy. Here are a few names: Federico Bernardeschi is an Italian soccer player who has collaborated with the Italian athletic footwear brand Lotto. Alessandro Del Piero is a retired Italian soccer player who has collaborated with the Italian athletic footwear brand Diadora. Elisa Toffoli is an Italian singer-songwriter who has collaborated with the Italian athletic footwear brand Superga. Fabio Fognini is an Italian tennis player who has collaborated with the Italian athletic footwear brand Lotto. Carlo Cracco is an Italian chef who has collaborated with the Italian athletic footwear brand Diadora. He has designed a line of Diadora kitchen shoes, which are designed to be comfortable and durable for chefs and kitchen staff. Soccer is a very popular sport in Italy, and as a result, soccer footwear has been an important part of the athletic footwear market in the country. Because Soccer is the national sport of the Italy country. It has a long tradition of shoemaking, and this has translated into the production of high-quality soccer footwear. Many of the top soccer footwear brands, including Diadora and Lotto, are based in Italy. Many Italian soccer footwear brands sponsor professional soccer teams, both in Italy and abroad. This helps to promote the brands and their products, and has helped to establish Italian soccer footwear as a dominant force in the market. Considered in this report • Geography: Italy • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • Italy Athletic Footwear market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Running Shoes, Training and Walking Shoes • Sports Shoes • Aerobic and gym wear shoes • Trekking & Hiking Shoes • Others (cross-training shoes, walking shoes, dance shoes, etc.) By Sports Footwear Type • Tennis Shoes • Soccer Shoes • Basketball Shoes • Cricket Shoes • Others By End user • Male • Female • Kids By distribution channel • Hypermarkets/Supermarkets • Specialty Stores • Brand Outlets • Online Channels • Others (General retail, B2B, etc.) The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Sports Athletic Foot wear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.