India Water Purifier Market Research Report, 2030

The India water purifier market is a rapidly growing industry, driven by increasing health consciousness and a growing emphasis on environmental sustainability. Consumers in India are becoming more aware of the harmful effects of contaminants and pollutants in water, leading to a surge in demand for advanced purification technologies. The market is characterized by a diverse range of purification technologies, including reverse osmosis (RO), ultraviolet (UV), and activated carbon filters, each addressing specific water quality challenges. Government regulations and initiatives play a crucial role in driving market growth, with standards and incentives encouraging the use of water purifiers. The market is also influenced by rapid urbanization and lifestyle changes, as more people prioritize clean and safe drinking water. Leading companies such as Eureka Forbes, Kent RO Systems, and Hindustan Unilever are at the forefront, offering innovative solutions to meet the growing demand for clean water. As India continues to prioritize water quality and sustainability, the water purifier market is set to play a pivotal role in ensuring access to clean and safe drinking water for all. The history of the water purifier market in India traces back to the early 2000s, with the advent of affordable and efficient purification technologies. Initially dominated by basic gravity-based filters, the market evolved rapidly with the introduction of advanced systems like reverse osmosis (RO) and ultraviolet (UV) purification. The Swachh Bharat Abhiyan (Clean India Mission), launched in 2014, significantly boosted market growth by raising awareness about waterborne diseases and promoting clean water access. Regulatory policies, such as the Bureau of Indian Standards (BIS) certification for RO systems (IS 16240:2015), ensure product quality and consumer safety. These initiatives, coupled with increasing urbanization and health consciousness, have driven the market's expansion, making clean and safe drinking water accessible to millions across the country. According to the research report, " India Water Purifier Market Research Report, 2030," published by Actual Market Research, the India Water Purifier market is anticipated to grow at more than 9.50% CAGR from 2025 to 2030. The Indian water purifier market is experiencing a significant surge, driven by increasing awareness of waterborne diseases, government initiatives promoting clean water access, and rapid urbanization. Key players like Eureka Forbes Ltd., Kent RO Systems Limited, Hindustan Unilever Limited, Tata Chemicals Limited, and Livpure Pvt. Ltd. are leading the charge with innovative technologies and extensive distribution networks. The rising demand for reliable water purification solutions, coupled with technological advancements and affordability, is propelling the market forward1. As consumers become more health-conscious and government policies continue to support clean water initiatives, the future of the Indian water purifier market looks promising.

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The type segment for the India water purifier market is a vibrant and diverse landscape, reflecting the country's commitment to ensuring access to clean and safe drinking water. This segment is broadly categorized into gravity purifiers, reverse osmosis (RO) purifiers, ultraviolet (UV) purifiers, sediment filters, water softeners, and ultrafiltration (UF) purifiers. Gravity purifiers, the simplest and most affordable option, use the natural force of gravity to filter water through activated carbon and sediment filters. RO purifiers, on the other hand, are highly effective in removing a wide range of contaminants, including heavy metals, bacteria, and viruses, making them a popular choice for households and commercial establishments. UV purifiers utilize ultraviolet light to disinfect water, effectively eliminating harmful microorganisms without the use of chemicals. Sediment filters are designed to remove large particles and sediments from water, improving its clarity and taste. Water softeners address the issue of hard water by removing minerals like calcium and magnesium, which can cause scale buildup in plumbing systems. UF purifiers provide an additional layer of protection by removing suspended solids and pathogens, ensuring high-quality water. Leading companies such as Eureka Forbes, Kent RO Systems, and Hindustan Unilever are at the forefront, offering innovative solutions tailored to the unique needs of Indian consumers. The integration of these advanced technologies and the availability of various types of water purifiers underscore the market's commitment to providing safe, clean, and sustainable drinking water solutions for all. The technology segment for the India water purifier market is a vibrant and innovative landscape, reflecting the nation's commitment to ensuring access to clean and safe drinking water. This segment encompasses a wide array of advanced purification technologies, each designed to address specific water quality challenges. Reverse Osmosis (RO) systems are highly effective in removing a broad spectrum of contaminants, including heavy metals, bacteria, and viruses, making them a popular choice for households and commercial establishments. Ultraviolet (UV) purification utilizes UV light to disinfect water, effectively eliminating harmful microorganisms without the use of chemicals. Activated carbon filters are widely used to improve the taste and odor of water by adsorbing organic compounds and chlorine. Ultrafiltration (UF) systems provide an additional layer of protection by removing suspended solids and pathogens, ensuring high-quality water. Hybrid systems combine multiple technologies to offer comprehensive water purification solutions, catering to diverse consumer needs. Leading companies such as Eureka Forbes, Kent RO Systems, and Hindustan Unilever are at the forefront, offering innovative solutions tailored to the unique needs of Indian consumers. The integration of these advanced technologies and the availability of various types of water purifiers underscore the market's commitment to providing safe, clean, and sustainable drinking water solutions for all. The application segment for the India water purifier market is a dynamic and multifaceted landscape, reflecting the diverse needs of consumers and industries across the nation. This segment is broadly categorized into residential, commercial, and industrial applications, each catering to specific water purification requirements. In the residential sector, water purifiers are widely used to ensure safe and clean drinking water for households, addressing concerns over contaminants like lead, chlorine, and pesticides. Consumers in this segment prefer point-of-use (PoU) systems, such as under-sink filters, faucet-mounted filters, and countertop purifiers, which provide convenient and immediate access to purified water. The commercial sector includes businesses, restaurants, hotels, and healthcare facilities that require reliable water purification systems to meet regulatory standards and ensure the safety of their water supply. These establishments often opt for larger, more robust point-of-entry (PoE) systems that treat water at the main supply line, providing comprehensive purification for the entire facility. The industrial application segment encompasses manufacturing plants, laboratories, and other industrial settings where high-quality water is essential for various processes. Industrial water purifiers are designed to remove a wide range of contaminants, including heavy metals, bacteria, and chemical pollutants, ensuring that water used in production processes meets stringent quality standards. Leading companies like Brita, Pur, and Culligan are at the forefront, offering innovative solutions tailored to the unique needs of each application segment. As the demand for clean and safe drinking water continues to grow, the application segment of the water purifier market plays a crucial role in ensuring that consumers and industries have access to high-quality water, contributing to public health and environmental sustainability.

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Nikita Jabrela

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The distribution channel segment for the India water purifier market is a dynamic and multifaceted landscape, reflecting the diverse needs and preferences of consumers. This segment is broadly categorized into retail stores, direct sales, and online channels, each playing a crucial role in reaching different customer segments. Retail stores offer consumers the advantage of hands-on experience with various water purifier models, allowing them to make informed purchasing decisions. These stores often provide expert advice and after-sales support, enhancing customer satisfaction. Direct sales involve selling water purifiers directly to consumers through sales representatives or company-owned outlets. This channel is effective in building long-term customer relationships and providing personalized solutions. Online channels have gained significant traction, driven by the convenience of shopping from home and the availability of detailed product information and reviews. E-commerce platforms and company websites enable consumers to compare prices, read user reviews, and make purchases with ease. Leading companies like Eureka Forbes, Kent RO Systems, and Hindustan Unilever leverage these distribution channels to reach a wide audience and meet the growing demand for clean and safe drinking water. The integration of these diverse distribution channels ensures that consumers have access to a variety of water purifier options, catering to their specific needs and preferences. Considered in this report • Historical year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Water Purifier market with its value and forecast along with its segments • Region-wise Water Purifier market analysis • Country-wise Water Purifier market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Type • Point of Use • Point of Entry By Technology • Reverse Osmosis (RO) • Ultraviolet (UV) • Gravity Based • Others (Activated Carbon, Sediment Filters, etc.) By Application • Residential • Commercial • Industrial • Others (Educational Institutes & Medical Facilities) By Distribution Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.