India Squash and Syrup Market Research Report, 2028

India, with its rich culinary heritage and diverse beverage culture, is home to a thriving Squash & Syrup Market. Squash and syrup products have been an integral part of Indian households for generations, offering a refreshing and flavorful way to quench thirst. The market encompasses a wide range of fruit-based concentrates and syrups that can be diluted with water to create delightful beverages .In India, squash and syrup drinks are popular not only for their taste but also for their versatility. They are enjoyed as standalone refreshments, used as base ingredients in mocktails and cocktails, and even incorporated into traditional recipes to enhance flavor profiles. The market caters to a wide spectrum of consumer preferences, offering an array of flavors ranging from classic choices like mango, orange, and lemon to unique and regional options like rose, khus, and kokum. The Indian Squash & Syrup Market is characterized by both established players and emerging local brands. Large multinational companies, as well as small-scale regional producers, compete to capture the taste buds of Indian consumers. This vibrant competition fosters innovation, with brands continually introducing new flavors, packaging designs, and marketing strategies to attract and retain customers. According to the research report "India Squash & Syrup Market Research Report, 2028," published by Actual Market Research, The India Squash & Syrup market is expected to grow at above 8.93% CAGR from 2023 to 2028. The market's growth is driven by various factors, including a rising middle-class population, increasing disposable incomes, changing lifestyles, and a growing demand for convenience beverages. Squash and syrup products offer an affordable and accessible way for consumers to enjoy flavorful beverages at home or on the go .The market is influenced by cultural and seasonal preferences. Festivals and special occasions play a significant role in shaping consumer demand, with specific flavors and brands gaining popularity during festive seasons. Additionally, regional preferences and local ingredients add to the diversity of offerings, allowing consumers to explore and appreciate the flavors of different states and regions across India. As the market continues to evolve, health-conscious trends and the demand for natural and organic products have also made an impact. Brands are focusing on offering healthier options by using natural sweeteners, reducing added sugars, and incorporating functional ingredients that provide nutritional benefits. With an increasing focus on health and wellness, consumers in India are seeking healthier beverage options. This has led to a growing demand for squash and syrup products that are low in sugar, made with natural ingredients, and free from artificial additives. Brands are responding by introducing healthier variants that cater to this health-conscious consumer base.

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Consumers in India are increasingly interested in beverages that offer functional benefits. Squash and syrup products infused with functional ingredients such as herbal extracts, vitamins, minerals, and antioxidants are gaining popularity. These functional beverages are marketed as promoting energy, immunity, digestion, and overall well-being. India's diverse culinary landscape is reflected in the Squash & Syrup Market, with an increasing demand for regional and artisanal flavors. The rise of digital platforms and e-commerce has significantly impacted the marketing and distribution of squash and syrup products. Brands are leveraging social media, online advertising, and e-commerce platforms to reach a wider audience, engage with consumers, and provide easy access to their products. In the India Squash & Syrup Market, there are several prominent brands that offer a wide range of squash and syrup products like Rasna, Rooh Afza,Tang, Mapro , Real Fruit Juice, Kissan, Fruzzante, Dabur Hommade. FSSAI is the primary regulatory body responsible for setting food safety standards and regulating the manufacturing, packaging The packaging and labeling of squash and syrup products in India are regulated to provide consumers with accurate information about the product, including ingredients, nutritional information, shelf life, and allergen warnings. The Advertising Standards Council of India (ASCI) governs the advertising and promotion of food and beverage products, including squash and syrup. The Squash & Syrup Market in India is influenced by seasonal variations. Brands introduce seasonal flavors, such as strawberry, lychee, and watermelon, during specific times of the year when these fruits are in abundance. This creates anticipation and excitement among consumers, who eagerly await their favorite seasonal flavors. Various food and beverage expos and trade shows, such as the India Foodex, Food & Grocery Forum India, and AAHAR International Food & Hospitality Fair, include a section dedicated to beverages. Culinary festivals and food fairs, like the World Street Food Congress and The Grub Fest, often feature a wide range of food and beverage stalls. With the growing popularity of e-commerce platforms, online promotions and events play a significant role in promoting squash and syrup products in India. Online retailers may host special sales, discounts, or exclusive product launches to attract customers and drive sales. The health-related aspects of the Squash & Syrup Market in India revolve around the nutritional value, hydration benefits, antioxidant-rich ingredients, availability of natural and organic options, portion control, and the importance of moderation and a balanced diet. Many brands offer fortified and low-sugar variants, while some incorporate ingredients with potential health benefits. It is crucial for consumers to read product labels, practice portion control, and prioritize a diverse and nutritious diet. Seeking guidance from healthcare professionals or nutritionists can provide personalized advice on incorporating squash and syrup products into a healthy lifestyle.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: India •Historic year: 2017 •Base year: 2022 •Estimated year: 2023 •Forecast year: 2028 Aspects covered in this report •India Squash & Syrup Market with its value and forecast along with its segments •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation By Product type •Syrup •Squash

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By Types •Added Sugar •Non added Sugar By Flavor Type •Citrus Fruits •Berry •Tropical & Exotic Fruits •Mixed Fruit •Winter Squash •Others By Nature •Regular •Blended By Distribution Channel •Hypermarket/Supermarket •Convenience Store •Online •Others (Speciality store, Direct sale ) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to squash & syrup industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.