India Savory Snacks Market Research Report, 2028

India's culinary landscape is incredibly diverse, and this diversity extends to savory snacks as well. Snacking is an integral part of Indian culture. Indian people have a long-standing tradition of enjoying snacks between meals or as a light meal option. Snacks are considered a quick and satisfying way to curb hunger or satisfy cravings throughout the day. Savory snacks play a significant role in Indian festivals and celebrations. During festivals like Diwali, Holi, Raksha Bandhan, and Navratri, a wide variety of savory snacks are prepared and shared with family and friends. These snacks are part of the festive feasts and are exchanged as gifts. India's culinary landscape is incredibly diverse, and this is reflected in its savory snacks. Each region has its own unique snack with distinct flavours and ingredients. For example, the South Indian region is known for its crispy and spicy snacks like murukku and mixture, while the North Indian region is famous for its stuffed samosas and chaats. Tea holds a special place in Indian culture, and savory snacks are often enjoyed alongside a cup of tea. During teatime, a variety of snacks like biscuits, namkeens, and savory pastries are served, providing a moment of relaxation and enjoyment. It is a time to unwind, connect with loved ones, and enjoy the combination of tea and snacks. In Indian households, many savoury snacks are prepared at home using traditional family recipes. These homemade snacks are often made with love and care, reflecting the culinary traditions passed down through generations. Families take pride in offering homemade snacks to guests and loved ones, showcasing their culinary skills and hospitality. According to the research report "India Savory Snacks Market Research Report, 2028," published by Actual Market Research, The India Savory Snack Market is expected to grow at above 8.05% CAGR from 2023 to 2028. In Indian Cuisine at Crossroads, the Associated Chambers of Commerce and Industry of India (Assocham) cited statistics that showed that while the Indian savoury snack market has grown bigger over the past 8 years, it largely remains dominated by what are called ‘western’ snacks. India offers a plethora of packaged savoury snacking options, which are broadly classified into traditional and western categories. The western ones, according to the report, include chips, extruders (corn-based snacks, puffs, rings, etc.), and bridges (like nachos and Kurkure). The traditional ones include namkeens, bhujias, dry samosas, kachoris and chakli etc. Puffed snacks have gained significant popularity in India due to their light and crispy texture, variety of flavours, and convenience. It has a market cap of around USD 1400 Million. Puffed Rice (Murmura), Puffed Corn, Puffed Wheat (Laiya/Laayi), Puffed Wheat, and puffed quinoa are included in this. Haldiram's is a popular brand in India known for its wide range of savory snacks. Lay's, Kurkure, Britannia, Bingo, Parle, Bikanervala, MTR Foods, Balaji Wafers, and Prabhuji Haldiram's are the major snack brands in the Indian market. Celebrity endorsements are common in the savory snack industry in India. Many renowned celebrities, including actors, sports personalities, and popular figures, are often roped in to endorse various brands and products. Celebrity endorsements help create brand visibility, build trust, and attract consumers. Actors like Ranbir Kapoor, Alia Bhatt, and Mahesh Babu are endorsing brand names. Bingo, a brand known for its flavoured snacks, has had associations with actors like Ranveer Singh. Kurkure, a well-known snack brand, has had endorsements from celebrities like Juhi Chawla, Parineeti Chopra, and Akshay Kumar. The Food Safety and Standards Authority of India (FSSAI) is the apex regulatory body responsible for formulating and enforcing food safety and quality standards in India. They establish guidelines and regulations related to labelling, packaging, hygiene, and safety standards for savory snacks. The Prevention of Food Adulteration Act (PFA Act) is important legislation governing food safety and preventing the adulteration of food products, including savory snacks. It prohibits the use of harmful substances and sets standards for food purity and quality. The sales channels for savory snacks in India are diverse and cater to the diverse needs and preferences of consumers. Retail stores include traditional grocery stores, supermarkets, hypermarkets, and convenience stores where consumers can find a wide range of savory snacks. These retail outlets are accessible to both urban and rural consumers. Big Bazaar, Reliance Fresh, Spencer's, More, and D-Mart are popular retail channels. Some snack brands have their own outlets or distribution channels for direct sales to consumers. They may have exclusive brand stores or tie-ups with specific retail outlets for direct distribution. Online food delivery platforms like Swiggy and Zomato also contribute to the sale of savoury snacks. Consumers can order snacks from their favourite local eateries and have them delivered to their doorstep. With the rise of e-commerce, online platforms have become popular for purchasing savory snacks. Leading e-commerce platforms in India, such as Amazon, Flipkart, and BigBasket, offer a wide variety of snacks and provide the convenience of doorstep delivery. ANUFOOD India: It is an international trade fair for food and beverages, including snacks, held annually in Mumbai. The event showcases a wide range of snack products, ingredients, and equipment. The AAHAR International Food & Hospitality Fair is an annual event held in New Delhi and is one of Asia's leading exhibitions for the food and hospitality sectors. It features a wide range of food products, including savoury snacks, attracting participants from both India and abroad. The market is highly competitive, with numerous local, regional, and international brands vying for market share. This poses challenges for new entrants and smaller players to establish themselves. Furthermore, Price sensitivity is a significant challenge in the Indian market. Consumers are price-conscious and seek value for money. Balancing affordability with quality and premium offerings can be a challenge for manufacturers. India's vast geographical and demographic diversity poses challenges to establishing an efficient distribution network. Ensuring timely and widespread availability of products across different regions and remote areas can be a logistical challenge. Besides the challenges Urbanisation, busy lifestyles, and the rise of nuclear families have increased the demand for convenient and on-the-go snack options. Savoury snacks fulfil the need for quick, ready-to-eat options, driving market growth. Rising disposable income levels in India have led to increased spending on snacks and indulgent food items. As people have more discretionary income, they are willing to explore and try different snack options.

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Considered in this report • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • India Savory Snacks Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Potato chips • Extruded snacks • Popcorn • Nuts & seeds • Puffed snacks • Tortilla chips • fruit & vegetable chips • Pretzels • Meat snacks By Category • Baked • Fried

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Praveen Kumar

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By Distribution Channel • Supermarkets & Hypermarkets • Retail • Convenience stores • Online stores • Speciality Stores • Others (Forecourt retailers, Discounters, Independent small grocers, etc.) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to savory snacks industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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