India Natural Cosmetics Market Research Report, 2028

India, with its rich cultural heritage and diverse population, has a thriving market for beauty and personal care products. The Indian market offers a wide range of skin care solutions, including Ayurvedic and herbal products, as Well as international brands. With a growing emphasis on self-care and beauty routines, the demand for effective skin care products continues to rise in India.The Indian market offers a plethora of hair care products, including shampoos, conditioners, hair oils, serums, masks, and styling products. Indian consumers have diverse hair types and concerns, ranging from straight and wavy to curly and coily hair, leading to a demand for specialized products catering to these needs. Indian cosmetics market has witnessed significant growth, driven by changing beauty standards and increased makeup adoption. Products such as foundations, concealers, lipsticks, eyeshadows, mascaras, and nail polishes are popular among Indian consumers. Fragrances play a vital role in personal grooming and are an integral part of Indian culture. The Indian fragrance market comprises perfumes, deodorants, body mists, and scented oils. Ayurvedic beauty products often feature herbal ingredients such as neems, turmeric, sandalwood, aloevera, and various plant extracts known for their therapeutic properties. The use of henna for hair coloring and Mehendi designs is prevalent in many Indian communities. Natural cosmetics hold cultural significance in India. For instance, the use of kohl (kajal) as eyeliner has been a part of Indian beauty traditions for centuries. It is believed to protect the eyes and enhance their beauty. Indian brands like Forest Essentials, Kama Ayurveda, Biotique, and Himalaya Herbals have expanded their presence globally, showcasing the effectiveness and appeal of natural cosmetics from India. Multani Mitti is a type of clay that is widely used in skin care in India. It is known for its oil-absorbing and cleansing properties. Multani Mitti is often used as a face pack or mask to help treat oily skin, acne, and improve complexion. According to the research report "India Natural Cosmetics Market Research Report, 2028," published by Actual Market Research, The India Natural Cosmetics market is expected to grow at above 7.02% CAGR from 2023 to 2028.Skin care holds cultural significance in India, with beauty rituals being an integral part of various festivals, Weddings, and ceremonies. For instance, the application of haldi (turmeric) paste on the bride and groom before the Wedding is believed to purify and enhance the skin's radiance. Similarly, the use of kumkum (vermilion) powder is associated with auspicious occasions and plays a role in traditional beauty practices. In India, Consumers are increasingly conscious of ingredients and look for products free from harsh chemicals, parabens, sulfates, and artificial fragrances. Consumers seek efficient and time-saving options. Multipurpose products that offer multiple benefits, such as moisturizers with SPF, tinted moisturizers, and hybrid skincare-makeup products, are in high demand. Consumers are drawn to brands that focus on sustainable packaging, ethical sourcing, and cruelty-free formulations. Products targeting scalp concerns like dandruff, dryness, and oiliness, as Well as those promoting hair growth and strength, are trending. Hair masks, serums, and leave-in treatments that nourish and restore hair health are popular In India, several associations and organizations work towards promoting and supporting the natural cosmetics industry. The Indian Beauty and Hygiene Association (IBHA), Ayurvedic Drug Manufacturers Association (ADMA), Indian Beauty and Wellness Council (IBWC), Beauty and Wellness Sector Skill Council (B&WSSC),Organic Farmers and Processors Association of India (OFPAI).In India, the regulation of natural cosmetics is primarily governed by the Food and Drug Administration (FDA) under the purview of the Central Drugs Standard Control Organization (CDSCO). Natural cosmetics in India are often developed with an emphasis on sustainability and environmental consciousness. They tend to use biodegradable and eco-friendly packaging materials and promote ethical sourcing of ingredients. By choosing natural cosmetics, consumers can reduce their ecological footprint and support environmentally responsible practices. Advanced methods such as cold-pressing, steam distillation, and supercritical fluid extraction help retain the potency and efficacy of the botanicals, resulting in more effective natural cosmetic products. Brands are adopting eco-friendly materials like recyclable and biodegradable packaging, reducing plastic usage, and exploring alternative packaging options such as bamboo, glass, and metal containers. These innovations help minimize the environmental impact of packaging waste .There are numerous brands available in India that offer natural cosmetics , Forest Essentials, Kama Ayurveda ,Biotique ,Plum, Juicy Chemistry, SoulTree, Omved, Just Herbs. Mithila Palka is brand ambassador of plum. There are several popular brands in India that offer a wide range of skincare products. Here are some Well-known brands for skincare products in India Lakmé, Himalaya Herbals Neutrogena, Ponds, Nivea, Olay, Lotus Herbals, Mamaearth, Wow Skin Science, The Body Shop. Many natural cosmetic brands in India have their own official Websites where customers can directly purchase products. These Websites often provide detailed information about the brand, product range, ingredient lists, and customer reviews, facilitating informed purchasing decisions. Given the emphasis on Ayurveda and traditional practices in India, natural cosmetic brands often have a presence in Ayurvedic stores and clinics. These establishments specialize in Ayurvedic remedies and healthcare products, including natural cosmetics with Ayurvedic formulations.

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In India, skincare products are used by both men and women, although traditionally there has been a greater emphasis on women's skincare. Mass-market skincare products are generally more affordable and widely accessible to a larger segment of the population. These products are available in supermarkets, drugstores, and online platforms. They cater to a broader consumer base and often focus on basic skincare needs, such as cleansing, moisturizing, and sun protection. Brands like Himalaya Herbals, Ponds, and Nivea have a strong presence in the mass-market skincare segment in India. The market for premium skincare has been expanding in India due to factors such as rising disposable incomes, increasing consumer awareness about skincare, and a growing interest in luxury and self-care. However, it's important to note that the mass-market skincare segment still holds a significant market share due to its affordability and wider availability. Considered in this report • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • India market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Kripa Shah

Senior Analyst

By Products • Skin Care • Hair Care • Color Cosmetics • Others By Sales Channel • Convenient stores • Modern Retail • Online retail • Hypermarkets/Supermarkets • Others By End User • Men • Women • Children

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By pricing rang • Premium • Mass The approach of the report: This report consists of a combined approach of primary as Well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this We have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once We have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Natural Cosmetics, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.