India Lingerie Market Research Report, 2028

Rapid urbanisation across India is one of the key factors driving the growth of the market. With the increasing female workforce participation and rising expenditure capacities, consumer preference is shifting towards trendy intimate wear, sportswear, bridal, and regular lingerie products. Moreover, the increasing adoption of organized retail channels is providing a boost to the lingerie market's growth. There is a growing awareness among Indian consumers about the importance of health and wellness, including the importance of wearing well-fitting and supportive lingerie. This has led to a demand for high-quality lingerie that offers both comfort and support. Indian consumers are becoming more fashion-conscious, particularly among the younger generations, who are influenced by social media and international fashion trends. This has led to a demand for more stylish and trendy lingerie options. According to the research report "The India Lingerie Market Research Report, 2028," published by Actual Market Research, the India Lingerie market is expected to grow at a rate above 5% CAGR from 2023 to 2028. India is becoming more open-minded when it comes to lingerie, and women are now more comfortable wearing lingerie that was once considered taboo. This has led to a surge in demand for stylish and comfortable lingerie. As the Indian economy continues to grow, more people have access to disposable income, which they can spend on luxury items such as lingerie. Knickers/panties, Brassieres, Shapewear, and other products comprise the India Lingerie market. Currently, brassieres have the highest market share in India. Indian culture values modesty, and wearing a bra helps to provide coverage and support, which are considered important. Additionally, traditional Indian outfits like the saree or salwar kameez require a well-fitted bra to ensure proper coverage and fit. In recent years, bras have become more fashionable and trendy, with a variety of styles and designs available to consumers. This has led to an increase in demand for bras that not only provide support and comfort but also enhance the overall appearance of the outfit. Wearing an ill-fitting bra can lead to health concerns such as back pain, posture problems, and skin irritation. This has led to a greater awareness of the importance of wearing a well-fitted bra and an increase in demand for bras that offer the right amount of support. The lingerie market in India is growing rapidly, and bras make up a significant portion of this market. With increasing disposable income and changing attitudes towards lingerie, the demand for bras is likely to continue to grow in India.

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The target demographic for lingerie in India is primarily women between the ages of 18 and 35. This age group is more likely to be fashion-conscious and willing to invest in high-quality lingerie. The Indian lingerie market has a broad target demographic, ranging from lower-middle-class women to high-income individuals. However, the higher-end segment of the market is primarily targeted at affluent and urban women who can afford to spend more on luxury lingerie items. The urban population is a significant target demographic for lingerie in India, as they are more likely to be fashion-conscious and have access to a wider range of lingerie options. Rural areas, on the other hand, may have limited access to lingerie stores and may have more traditional attitudes towards lingerie. Indian women have a wide range of body types, and the lingerie market in India offers products that cater to different body types. Brands offer a range of sizes and styles, from petite to plus-size, to cater to the diverse needs of Indian women. In India, people purchase the lingerie at the economic price range rather than paying for the premium price. Based on the material types, these include silk, satin, cotton, nylon, and others. In India Currently, cotton holds the highest market share in India. Cotton is widely available in India, and it is relatively inexpensive compared to other materials. This makes it a popular choice for lingerie manufacturers and consumers alike. There are specialty stores, online stores, hypermarkets, supermarkets, and others based on the distribution channel. There are some specialty stores for lingerie in India, including La Senza, Zivame, Pretty Secret, and Amante. Local manufacturers of the lingerie are Jockey India, Enamor, Triumph, and Clovia. Considered in this report

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Kripa Shah

Senior Analyst

• Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • India Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Products Types • Knickers/panties • Brassieres • Shapewear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.