India Guitar Market Research Report, 2028

In India, most of the music enthusiasts attribute the guitar as a western instrument, but quite a few know that the guitar was played in ancient India during the Vedic period; the form of the music was samgan. The first electric guitar made in India was the Hawaiian electric guitar, which was introduced by a Calcutta-based company. The kachhapi veena was used in this period for solo performances and also as an accompanying instrument. In India, the guitar continued to gain popularity, with many Indian musicians incorporating the instrument into their music. The guitar is used in a wide variety of Indian music styles, from traditional classical and folk music to modern rock, pop, and fusion. The guitar has been a key instrument in the development of fusion music in India, which blends elements of Indian classical music with Western rock, jazz, and other styles. Many Indian musicians have explored the possibilities of the guitar in this context, using the instrument to create new sounds and textures. According to the research report "The India Guitar Market Research Report, 2028," published by Actual Market Research, The India market is expected to grow at above 10% CAGR from 2023 to 2028.Key factors that are driving the guitar market's growth includes the increasing popularity of music-related leisure activities. People across India are opting for different leisure activities, including music. India's growing middle class has more disposable income to spend on leisure activities, including learning to play musical instruments like the guitar. This has created more demand for guitars. In India, the acoustic guitar is also widely used in Indian music, especially in traditional genres like folk and classical music as well as in popular music styles such as Bollywood songs. Acoustic guitars are more commonly used in India than electric guitars. This is because acoustic guitars are generally less expensive and more portable than electric guitars, making them more accessible to a wider range of people, especially in rural areas where access to electricity may be limited. Based on the report, the market is segmented into two types: electric guitar and acoustic guitar. The acoustic guitar is the only guitar that relies solely on the natural vibration of its wooden body to produce sound. The strings of an acoustic guitar are made of steel or nylon and are strung over the sound hole, which acts as a resonator, amplifying the sound. Acoustic guitars are often used in genres like folk, country, and singer-songwriter music. Electric guitars have a solid body and thinner strings, which are often made of steel, and require an external amplifier or speaker to be heard at higher volumes. Electric guitars are commonly used in rock, blues, and jazz music.

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Price sensitivity is a major factor in the Indian guitar market. Many people in India are looking for affordable guitars that offer good value for money. This is especially true for beginners, who are just starting to learn the instrument and may not want to spend a lot of money on an expensive guitar. As a result, there is a significant demand for low- to mid-range guitars that offer good quality at a reasonable price. Many Indian guitar brands have emerged in recent years to cater to this demand, offering affordable acoustic and electric guitars that are well-suited to the needs of Indian consumers. While interest in Western music is growing in India, many people are still unfamiliar with the guitar and how to play it. This lack of awareness and education can be a significant barrier to entry for guitar manufacturers and retailers. India still has a limited infrastructure for music education and performance, which can limit the demand for guitars and other musical instruments. In India, there is also the opportunity for the guitar because of the rise in disposable income that people enjoy, the rise in demand for the guitar, and the increasing popularity of e-commerce, which has also raised the demand for the guitar. In the report, the distribution channel is through offline and online retailers, including some retail stores. Considered in this report • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report • India Guitar market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type:

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• Acoustic Guitar • Electric Guitar By Distribution Chanel: • Offline • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.