India Cider Market Research Report, 2028

In India, Local craft cider manufacturers with a focus on artisanal, small-batch production have become more prevalent. These craft cider companies have an emphasis on high quality, distinctive flavours, and the use of locally obtained ingredients, which helps fuel the development of the craft cider industry in the nation. Given its relative youth in the Indian alcoholic beverage market, cider is steadily becoming more favoured by the population. To appeal to the varied palates of Indian consumers, brands are experimenting with adding Indian flavours and ingredients, such as mango, spices, and herbs. Urban millennials in India are becoming interested in cider because they enjoy trying new drinks and are curious about global beverage trends. The rising spending power and openness to trying new things of this demographic group represent a big opportunity for cider. Due to India's extensive culinary history, there are many different foods that cider pairs well with. Because of its fruity and cooling qualities, cider pairs well with Indian food that includes spicy and acidic flavours, giving customers a novel and enjoy drinking and dining experience. The cider market in India is gradually growing to include more urban areas and even tier-II cities while being initially focused on major cities. Cider is becoming more widely available in a variety of retail stores and hospitality venues, improving distribution networks, and raising consumer knowledge all contribute to its expansion. Consumers are getting more aware and pickier about various alcoholic beverages as India's alcohol culture develops. Cider brands now have the chance to inform consumers about the distinctive characteristics and manufacturing procedures of cider. According to the research report "India Cider Market Research Report, 2028," published by Actual Market Research, The India cider market is expected to grow at above 10.21% CAGR from 2023 to 2028. Indian consumers are increasingly seeking alternative and innovative alcoholic beverages beyond traditional options like beer and spirits. Cider, with its fruity and refreshing taste, appeals to consumers looking for new drinking experiences. India’s exposure to global culinary and beverage trends through travel, media, and international influences has played a role in driving the popularity of cider. As consumers become more aware of international cider brands and flavours, the demand for cider has grown. The rapid urbanization in India has brought about changes in lifestyle and consumer preferences. Urban dwellers, particularly millennials, are more open to trying new beverages and exploring diverse flavours, including cider. Cider's versatility and ability to pair well with a wide range of foods, including spicy and tangy dishes, make it an attractive choice for consumers who enjoy dining out or hosting social gatherings. The growing interest in food and beverage pairing experiences has contributed to the demand for cider.

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Apple cider is the product type that is most popular in the Indian cider market. The most popular type of cider among consumers is apple-based, both still and sparkling. Apple cider is still the most popular product type in terms of consumer preference, despite the availability of alternative fruit-infused ciders. Consumer attraction is greatly aided by packaging. Consumers in India prefer ciders in glass bottles, particularly those with svelte and eye-catching designs. As a result of its mobility, ease, and capacity to preserve the freshness of the cider for longer periods, cans are also becoming more and more popular. The most popular and generally accessible flavour in the Indian cider industry continues to be apple. Unique and inventive flavours like mango, mixed berries, pomegranate, and tropical fruits are becoming increasingly popular, nevertheless. These flavours offer a light twist and satisfy a variety of Indian consumers' palates. Popular brands of apple and fruit-flavoured ciders in India include Somersby, recognised for its assortment of such beverages, and Strongbow. While Himachal Ciders gets locally grown apples for its apple ciders, Woodpecker is a well-known Indian apple cider brand. Ciders are sold in India in a variety of places, including bars, restaurants, grocery stores, supermarkets, and retail chains. Ciders are frequently present at festivals, events, and social gatherings, giving consumers the chance to sample various brands and flavours. These numerous distribution methods guarantee that cider products are easily accessible to meet the rising demand in the Indian market. The craft cider movement in India is also gaining momentum, with small-scale producers focusing on creating artisanal ciders using traditional techniques and locally sourced ingredients. Customers seeking artisan and specialised products will be drawn to the movement because it gives the cider industry a sense of authenticity and distinctiveness. Cider makers, breweries, and bars host beer and cider-tasting events to further inform the public about the flavours and techniques used to make cider. At the very least, there are more and more chances for consumers to taste and enjoy cider in a colourful and energetic environment through the integration of cider into social and cultural events like music festivals and pop-up markets. The artisan cider movement, these celebrations, and other factors all help the cider market in India expand and become more well-liked. Events, festivals, and a rising craft cider movement all contribute to the industry's enthusiasm and individuality in India's vibrant cider sector. The Great Indian Octoberfest, which takes place in Bangalore, has a special cider bar where visitors may taste a variety of ciders from various brands. The well-known food event The Grub Fest, which is held in several locations, frequently features cider as a featured beverage, giving visitors the chance to sample it along with a variety of other delectable foods. Numerous cities throughout India host specific cider and beer festivals, such as the Pune International Cider and Beer Festival. These events give regional and international cider brands a stage to display their goods, letting customers sample and learn about them. Indian consumers tend to gravitate towards established alcoholic beverage brands, such as beer and spirits, which have a long history and stronger market presence. Convincing consumers to try and embrace cider as a viable alternative can be a challenge for cider producers. Cider consumption in India is often influenced by seasonal factors, with demand peaking during specific times of the year, such as the festive seasons or the summer months. This seasonality can pose challenges in terms of production planning, inventory management, and overall market stability. One of the major challenges is the limited awareness and understanding of cider among Indian consumers. Cider is still a relatively new and niche beverage in the Indian market, and many consumers are unfamiliar with its taste, production process, and overall concept. Ciders often have limited distribution and availability compared to other alcoholic beverages. They may not be widely stocked in retail outlets, bars, and restaurants, making it challenging for consumers to find and access a variety of cider options. The alcoholic beverage industry in India is subject to high taxes and complex regulatory frameworks. These factors can increase the cost of production, distribution, and retail, making it challenging for cider producers to offer competitive pricing and expand their market presence.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • India cider market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Hard Cider • Dry Cider • Soft Cider • Sweet Cider • Others

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By Packaging Type • Glass Bottles • Plastic Bottles • Aluminium Cans By Flavour • Apple Base • Flavoured Ciders By Source • Conventional • Organic By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.