India Avocado Market Research Report, 2029

With the many parts of India, avocado becomes popular for reasons of nutrition and varieties of uses; it is also called the "butter fruit" or "alligator pear." Its creamy texture and rich flavor make it a highly sort-after ingredient in both the culinary and the health-conscious circles. Its appeal is growing fast among Indian consumers. Avocado is being cultivated in India, but primarily in Karnataka, Tamil Nadu, and some of Maharashtra because of the most congenial climatic conditions. But the country still depends on imports from Mexico, the USA, and Peru to its growing domestic production. Target channels of distribution will include supermarkets, online grocery platforms, and specialty health food stores, which will extent the reach of avocados. Key avocado consumers in India entail persons who are keen on their health and healthy foods. Young urban professionals and millennials are the more experimental lot when it comes to different types of diets and new foreign cuisines, which makes them important consumers. High-end households that are willing to spend on good exotic produce are some other key consumers. Growing consumer concerns with health and wellness are the prime reasons the avocado market has grown. It has been associated with heart health, weight management, and good skin. In addition, new product lines for avocado-based spreads, oils, and snacks have commenced in the market. Besides, more sustainable farming practices are taken into place with a focus on decreased water consumption and reduced impact on the environment. Import regulations are through the Agricultural and Processed Food Products Export Development Authority. Meeting the quality checks is paramount; for example, imported avocados from Mexico are rigorously checked and matched with Indian standards. The main players are local growers and global importers. An example is FreshToHome, which has created a dominant market in avocado with beliefs in quality and efficient supply chains. Collaborations between the local producers and international suppliers help improve the market reach and operational effectiveness. According to the research report "India Avocado Market Research Report, 2029," published by Actual Market Research, the India Avocado Market is anticipated to add to more than USD 13 Million by 2024–29. Supply chain disruptions are very instrumental in the freshness of the avocados from the farm to the table. In these critical regards, investments in logistics and cold storage facilities have to be paramount. For price fluctuations emanating from supply-demand imbalances, these can be tempered through forward contracts and more-efficient supply chain management strategies. Higher consumer education on the uses and benefits of avocados could drive higher demand and broader acceptance of the fruit, where these could be some of the key factors to balance some of the challenges that the market is facing. Apart from this, it requires expansion of production and better agricultural practices, marketing done by the investors such as Avocado India, which is now advertising the health benefits to increase consumer awareness. This domestic cultivation has enormous potential for growth. An increase in grower investment in enlarging the area under avocado production. More consumer education can drive more acceptance, and programs such as Avocado Awareness Campaigns from organizations like Indian Horticulture Society are promoting the health benefits of the fruit. For example, the urban health food cafes—the likes of The Nutcracker in Mumbai and Greenr Cafe in Delhi—are propelling avocado dishes such as avocado toast as well as smoothies, which proves once more that the fruit is rapidly gaining ground in the culinary scene.

What's Inside a Actual Market Research`s industry report?

Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

Download Sample

Hass is the most identifiable variety in India, following with all other varieties, thanks to international demand and the availability all through the year. The imports of the Hass avocados are majorly supplied from countries like Mexico, Chile, and Peru. Mexico, being the largest avocado-producing country globally, ensures it promotes Hass avocados in India through trade missions and marketing campaigns. The major varieties of avocados have a very minor representation in the Indian market. Consumers, as such, are unaware of these varieties, and they are available in only some upscale supermarkets, specialty stores, and high-end international tastes catered to in fine restaurants. For instance, the Reed avocado has a distinctive taste and size, and it is supplied through gourmet shops in metropolitan cities like Mumbai and Delhi which serve their client base in search of diversified gastronomic experiences. Avocado is grown in all parts of India but is a crop of very recent commercial value. Sates like Tamil Nadu, Kerala, and Karnataka have a suitable climate for growing Avocados. 'Avocados Local' and 'Avocados India' are the varieties that are grown locally, and they are available across local markets and various online platforms. Coorg in Karnataka is a district where farmers are producing Avocados to cater to the local urban demand, which is increasing day by day. But domestic production is riddled with a lack of awareness, access to quality planting material, and post-harvest infrastructure. Exposures toward international cuisines and expanding middle-class populations, combined with growing attention toward health and fitness, prop up the Indian avocado market. This is so because avocados have been mainstreamed as a superfood with elevated levels of good fats, vitamins, and minerals. More notably, this is entrenched by growth in the foodservice industry. There is incorporation of avocados by cafes, restaurants, and hotels. For example, the fashionable avocado-inclusive dishes, like the avocado toast, guacamole, and avocado-based smoothies that are becoming common day by day in various outlets in urban eateries, are associated with this increase in demand among consumers. The food and beverage segment has been increasing its portfolio to integrate avocados into a host of products and make their foray amidst an increasingly health-conscious consumer base. For instance, domestic brand Veeba Foods has introduced a range of avocado-based dips and spreads that include guacamole and avocado hummus for urban, health-conscious consumers. Paperboat, another extremely popular Indian beverage brand, introduced an avocado-based smoothie with the idea of riding on the nutritional character of this fruit to appeal to millennials and young professionals reaching out for healthy on-the-go solutions. Large supermarket chains, like Big Bazaar of the Future Group and Reliance Retail, have been displaying a host of avocado cultivars on their shelves, from the Hass to some lesser-known ones like Fuerte. Greater exposure in Indian retail is allowing more households to experiment with the fruit in home cooking. One is also seeing retailers coming up with recipe ideas and preparation tips so that consumers could be educated about the versatility of the fruit. The avocado trend has been harnessed by the Indian cosmetics and personal care industry. Key brands such as Biotique and Lotus Herbals formulate products with avocado extracts and bring them to the market in the form of avocado face masks, moisturizers, and hair care products. On account of these plant-based and natural offerings, they would serve to quench Indian consumers' demand for clean and sustainable beauty. The food service industry in India, has gone beyond these major sectors. Specialty restaurants, for instance, Sequel Bistro and Juice Bar, based in Mumbai, have also joined the move by placing on the menu avocado-based dishes. The avocado market in India is segmented into fresh and processed segments. Avocados have slowly started gaining traction as fresh produce in India, largely among health-conscious urban consumers who are incorporating this fruit into their diet. Avocado demand gets a boost from its health benefits such as healthy fats and vitamins and minerals. For example, cities like Mumbai and Bangalore are witnessing a fresh avocado supply surging up the racks of supermarkets and specialty stores. Avocados have been introduced by online retailers like BigBasket and Amazon Pantry. Still, the market is in the nascent stage of its development, beset with problems like limited domestic production and high imports that pinches the pocket, impacting pricing and availability. The processed segment, too, is getting its share of products in the form of avocado oil, guacamole, and snacks based on this fruit. For example, Avocado Oil India is one of the very few who have keenly observed the health benefits that exist in avocado oil and will be making it available for cooking and skin care. Brands such as Tiffin Talk and The Green Snack Co. bring guacamole and other avocado-based snacks into the Indian market, fast becoming tastemakers for health and meal-time convenience seekers alike. International partnerships and investments are entering the avocado market of India. For instance, Indian companies collaborate with suppliers from countries like Mexico and the U.S. for the importation of avocados and enhancing distribution networks.

Make this report your own

We're excited to discuss your needs and our solutions. Let's schedule a call.

Ask an Expert

Kripa Shah

Senior Analyst

The Avocado Market of the Indian sub-continent is emerging continuously and, concerning the sales of avocados, it has appropriate distribution channels, either online or offline. Online distribution channels have increased in the past few years, with the e-commerce platforms catering to consumers' grocery and fresh product demands, e.g., Amazon and Flipkart. This has been furthered because of the rise in online grocery and fresh produce shopping by consumers. With most forms, the avocado can be had throughout the entire country from online retailers, offering convenience, competitive prices, and a wide range of products, including Hass, Fuerte, and several local varieties. With the rise of online grocery delivery services, the avocado is made much more accessible to consumers across India. Supermarkets, hypermarkets, local markets, etc., remain the dominant mode of sale for avocados in India. Indian consumers often tend to buy their farm produce after having had a personal physical assessment of the same at the stores, thus strengthening the sale of avocados in this mode of sale. Retail majors like Big Bazaar, More, and Spencers are also aggressively stocking avocados to cater to the growing demand for healthy and nutritious food. There are also opportunities in these businesses to run in-store promotions, tastings, and awareness campaigns to educate customers about the wide-ranging benefits of avocados. This is justified by the emergence of specialty stores only dedicated to the retailing of avocados and products derived from them. These stores can devote stock to a variety of avocados and their allied products, such as avocado oil, guacamole, and avocado-containing snacks. These specialty stores, combined with the growing popularity of avocados in Indian cuisine, have driven the growth of the avocado market in India. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now

Aspects covered in this report • Avocado market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Hass • Reed • Fuerte • Others By End User • Food & Beverages • Retail • Cosmetics & Personal Care • Others By Form • Fresh • Processed By Distribution • Online • Offline The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Avocado industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry. Keywords: Avocado, Hass, Reed, Fuerte, Food & Beverages, Retail, Cosmetics & Personal Care, Fresh, Processed, Online, Offline