Global School Bags Market Research Report, 2024-29

Market Dynamic

Market Drivers Bringing Up Enrolment in Schools: The number of people attending school has increased as a result of the world's population growth, especially in emerging nations. The United Nations Educational, Scientific, and Cultural Organisation (UNESCO) reports that 91% of children worldwide enrolled in basic education in 2018. This suggests a significant market for products associated to education, such as backpacks. Increasing Net Worth: Rising disposable income and economic growth in emerging nations are increasing consumer spending on things related to education. According to a Market Research Future (MRFR) analysis, there is a growing demand for high-quality school bags in nations like China and India due to the growing middle class populations in these areas. Market Challenges In developed markets, saturation: The market for school bags is getting close to saturation in developed areas, which means that well-known manufacturers are facing fierce competition. In a crowded market, it can be difficult for businesses to differentiate their offerings and hold onto market share. IBISWorld reports that due to saturation, growth in the US school bag industry is anticipated to be low. Products that are counterfeit: The existence of fake and inferior school bags in the market is a difficulty for well-known companies. These goods cause consumer mistrust in addition to damaging brand reputation. A number of industries, particularly consumer goods, have been negatively impacted by counterfeiting, according to the International Trademark Association (INTA). Market Trends Smart School Bags: A new trend in school bag design is the incorporation of technology, such as GPS tracking systems and built-in chargers. Parents and tech-savvy students looking for more protection and convenience can purchase these smart bags. Research and Markets projects that the smart school bag market will develop significantly over the next several years. Designs Particular to Gender: School backpacks that are tailored to the interests of boys and girls based on gender are becoming more and more popular. Manufacturers are concentrating on developing styles, hues, and features that appeal to many groups of people. According to a Technavio analysis, product development and marketing tactics are being influenced by this trend.

Key Development

• In 2005, one major development in school bag design was the introduction of ergonomic backpacks, which are made to lessen the strain on students' backs. Ergonomic elements were added to products by companies like JanSport in response to growing worries about how heavy bags were impacting students' health. • In 2017, companies such as Vera Bradley started providing school bags with customisable choices, enabling kids to add unique designs and colours to their backpacks, thereby increasing customer happiness and engagement. • In 2021, as customer tastes for ethical items have grown, companies like Matt & Nat have responded by launching collections of vegan leather school bags in response to the growing demand for vegan and cruelty-free products. • In 2022, the emergence of multipurpose school bags became popular, with designs that could effortlessly shift from academic pursuits to extracurricular activities. Companies like as Timbuk2 started providing multifunctional bags to cater to the needs of time-pressed students.