Global Olive Oil Market Research Report, 2025-30

Market Dynamic

Market Drivers • Health Consciousness and Nutritional Benefits: One of the most significant drivers of the global olive oil market is the growing awareness of its health benefits. Olive oil, especially extra virgin olive oil (EVOO), is known for its rich content of monounsaturated fats, antioxidants, and anti-inflammatory properties, making it a central component of heart-healthy diets like the Mediterranean diet. As global consumers become more health-conscious, they are increasingly substituting other fats with olive oil, boosting its demand, particularly in markets like North America, Europe, and Asia. • Expanding Consumer Markets: The global demand for olive oil has been expanding, especially in non-traditional markets like China, India, and other parts of Asia. As these regions become more urbanized and adopt Western-style eating habits, there is a growing appetite for olive oil. Emerging middle-class populations in these regions are increasingly inclined to incorporate olive oil into their diets, driving up consumption. Additionally, olive oil's versatility as a cooking oil, salad dressing, and ingredient in processed foods has enhanced its appeal in a wide range of culinary cultures. Market Challenges • Supply Chain Vulnerabilities and Price Fluctuations: Olive oil production is highly dependent on the seasonal yields of olive trees, which can be affected by climate conditions, pests, and diseases. The industry faces volatility in both supply and prices, with global production subject to the cyclical nature of olive yields. For example, years of poor harvests in top-producing countries like Spain and Italy can lead to supply shortages, which in turn cause price spikes. The industry is also susceptible to disruptions in the supply chain due to factors such as labor shortages, geopolitical tensions, or transport bottlenecks. • Climate Change and Environmental Factors: Olive cultivation is highly sensitive to environmental factors such as temperature, rainfall, and soil conditions. Climate change poses a significant challenge, as rising temperatures and irregular rainfall patterns threaten traditional olive-growing regions, particularly in Southern Europe. Extended droughts, floods, and extreme weather events are becoming more common, potentially reducing yields and threatening the long-term sustainability of olive oil production. The effects of climate change are prompting producers to adapt their farming practices and explore new growing regions, but these adjustments come with added costs and uncertainties. Market Trends • Premiumization and Product Innovation: As consumers become more discerning, the olive oil market is increasingly shifting toward premium products, especially EVOO. High-quality, single-origin, and organic olive oils are gaining popularity in both established and emerging markets. Producers are innovating with unique flavors, such as infused oils with herbs or citrus, and offering special packaging designed to appeal to health-conscious and luxury consumers. This trend of premiumization is also reflected in the growing demand for organic and sustainably sourced olive oils, as consumers seek products that align with their values regarding health and the environment. • Traceability and Transparency in Sourcing: Consumers are becoming more interested in knowing the origins of the products they buy. In the olive oil industry, this trend is leading to increased transparency and traceability in sourcing. Consumers want to know where their olive oil is produced, how the olives are grown, and how the oil is processed. Producers are responding by providing more detailed information on their labels, offering certifications for organic or sustainable farming practices, and implementing traceability systems that allow consumers to track the entire supply chain from farm to bottle.

Key Development

• July 2022 – Spanish company Genosa announced the launch of oil made from olives with soluble phenol-rich hydroxytyrosol, which offers several health benefits and numerous application possibilities. • June 2022 – Certified Origins, a European-based company specializing in fresh and authentic Extra Virgin Olive Oils (Evoos), launched multiple carbon-neutral Italian Evoos under its flagship brand Bellucci. The company's mission is to bring good and healthy foods to the world, and it sources this premium Italian Evoo from Tuscany, Apulia, and Sicily exclusively for international markets. • February 2022 – Curation Foods, Inc., under its brand Olive Oil & Vinegars, launched a batch of Olio Nuovo Extra Virgin Olive Oil, which is a seasonal oil that has a fresh and robust flavor. • June 2021 – Pietro Coricelli, an Umbrian olive fruit oil producer and one of the largest and most widely distributed olive fruit oil brands announced that they would join IBM Food Trust to use blockchain technology to trace its extra-virgin olive fruit oil. • January 2021 – Del Monte Foods, Inc., in India, launched one-liter olive fruit oil pouches at a competitive price for making healthy edible oil affordable.