The global fitness equipment market was valued at over USD 14.63 billion in 2024 and is projected to grow significantly, driven by increased health awareness and demand for home fi
The global fitness equipment market is evolving at a decent pace in the recent years as the people are becoming enthusiastic toward fitness. The fitness industry has substantially grown in terms of model of gyms along with a holistic concept of fitness by offering dedicated fitness equipment to an individual. The top factors influencing the market growth include global rise in obese population, surge in disposable income in developing countries, and increase in young population across developing regions. Consumers in emerging markets such as India and China are shaping long terms goals, including a healthy lifestyle. In addition to that, self-care is becoming a vital part of people’s health amid COVID-19, including mental, physical, and emotional health. The pandemic has triggered health awareness among the public to boost their immune system and physical fitness. For instance, during the novel Covid-19 pandemic, the Indian Express surveyed more than 11500 participants across India; around 58% of respondents said they were comfortable working out in an open space. The survey concluded that the people were interested in virtual classes, yoga, dance fitness, aerobics, cross-country running, and strength training. These trends are expected to fuel the demand for the fitness equipment market over the forecast period. The high number of obese population, increasing youth population, and increasing health concerns are the major factors that drive the global industry growth. With the rise of remote work and greater time flexibility, individuals are finding it easier to integrate fitness into their daily routines, fueling the demand for home-use equipment. In 2020, the number of people aged 60 or older will pass the one billion marks, which is one in every seven people. By 2045, approximately one generation later, this number is expected to reach one in every five people. As this demographic shift unfolds, many industries should embrace the concept of "active aging" to meet the needs of this aging population. According to the research report "Global Fitness Equipment Market Research Report, 2030," published by Actual Market Research, the Global Fitness Equipment market was valued at more than USD 14.63 Billion in 2024, and expected to reach a market size of more than USD 20.56 Billion by 2030 with the CAGR of 5.96% from 2025-2030. The fitness industry’s evolution has also been significantly influenced by advancements in technology. The integration of smart technologies in fitness equipment has revolutionized the way consumers engage with their workouts. Smart treadmills, exercise bikes, rowing machines, and connected strength training equipment are now equipped with features such as built-in virtual coaching, performance tracking, and personalized workout plans. Companies like Peloton, Tonal, and Mirror have led the charge in creating interconnected ecosystems that blend exercise with entertainment and community. These innovations cater to a tech-savvy audience that values convenience and real-time interaction, and they provide a rich, immersive experience that motivates users to maintain consistency in their workouts. The popularity of fitness tracking devices, such as smartwatches and wearables like Fitbit and Apple Watch, has also augmented the demand for equipment that can sync with these gadgets, allowing for more accurate tracking and personalization. The demand for fitness equipment skyrocketed during the height of the pandemic, particularly for items like stationary bikes, dumbbells, resistance bands, and yoga mats. The need for at-home workout solutions became a priority, with individuals looking for ways to stay active and healthy within the confines of their homes. This trend persists, with a growing number of people opting to invest in personal fitness equipment rather than returning to gyms, even as pandemic restrictions ease. Sustainability has also become a critical factor influencing the fitness equipment market. Consumers are increasingly mindful of environmental issues, and as a result, many companies are adopting eco-friendly manufacturing practices. There is a growing trend toward durable, sustainable, and ethically produced equipment, including recycled materials and energy-efficient designs.
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Download SampleMarket Drivers • Growing Health Awareness and Focus on Wellness: The increasing global focus on health and wellness is one of the most significant drivers behind the expansion of the fitness equipment market. As people become more aware of the health risks associated with sedentary lifestyles, such as obesity, cardiovascular diseases, and diabetes, there is a rising demand for products that can help individuals maintain physical fitness and prevent lifestyle-related health issues. This awareness has led to an increase in gym memberships, home workout routines, and personal fitness equipment purchases. • Technological Advancements in Fitness Equipment: The integration of advanced technology into fitness equipment has revolutionized the industry, making it more appealing to consumers. Smart fitness equipment, such as treadmills, stationary bikes, rowing machines, and strength training devices, now includes features like real-time performance tracking, virtual coaching, heart rate monitoring, and personalized workout plans. These innovations provide users with an enhanced, more interactive fitness experience, allowing them to track their progress and make data-driven decisions about their workouts. Market Challenges • High Cost of Advanced Fitness Equipment: While demand for fitness equipment has grown, the high cost of advanced and smart fitness devices remains a significant challenge for many consumers. High-end equipment with integrated technology often comes with a hefty price tag, which can limit its accessibility to a wider audience. Products like smart bikes, connected treadmills, and home gym systems require substantial upfront investments, which can deter price-sensitive consumers from making purchases. • Competition from Low-Cost Alternatives and Substitute Products: Another challenge for the fitness equipment market is the increasing competition from low-cost alternatives and substitute products. While high-tech, smart fitness devices are gaining popularity, many consumers still prefer traditional, budget-friendly options, such as resistance bands, dumbbells, or simple home gym setups that require minimal investment. These products offer a low-cost alternative for individuals looking to stay fit without the need for expensive equipment. Market Trends • Rise of Home Fitness and Hybrid Workouts: The trend of home fitness has surged, especially due to the COVID-19 pandemic, when gyms were forced to close globally. Even after the reopening of gyms, many consumers continue to prefer the convenience of working out at home. This shift has led to increased sales of home fitness equipment such as treadmills, stationary bikes, and compact strength training systems. • Focus on Sustainable and Eco-Friendly Products: As environmental concerns continue to rise, sustainability has become an important trend in the fitness equipment market. Consumers are increasingly interested in products that are eco-friendly, energy-efficient, and made from sustainable materials. Fitness brands are responding to this demand by incorporating eco-friendly practices into their product designs and manufacturing processes.
Geography | North America | United States |
Canada | ||
Mexico | ||
Europe | Germany | |
United Kingdom | ||
France | ||
Italy | ||
Spain | ||
Russia | ||
Asia-Pacific | China | |
Japan | ||
India | ||
Australia | ||
South Korea | ||
South America | Brazil | |
Argentina | ||
Colombia | ||
MEA | United Arab Emirates | |
Saudi Arabia | ||
South Africa |
Cardiovascular training equipment is leading the fitness equipment industry primarily because it caters to the widespread demand for heart-healthy exercise solutions that are accessible, effective, and suitable for individuals of all fitness levels. Cardiovascular training equipment, including machines like treadmills, stationary bikes, ellipticals, rowing machines, and stair climbers, has become a cornerstone in the fitness equipment market due to its ability to provide users with a full-body workout that improves cardiovascular health, burns calories, and promotes weight loss. Cardiovascular exercise, which strengthens the heart and improves circulation, is widely recognized for its ability to reduce the risks associated with cardiovascular diseases, hypertension, and diabetes, making it an essential part of fitness routines. Additionally, the versatility and accessibility of cardiovascular equipment have made it highly attractive to a broad consumer base. Unlike specialized fitness equipment that targets specific muscle groups or workout routines, cardiovascular machines cater to a wide range of fitness levels and goals. They are easy to use and provide a low-impact alternative for individuals with joint issues or those who prefer moderate to intense training. This inclusivity makes cardiovascular equipment ideal for individuals ranging from beginners looking to improve their overall health to advanced athletes aiming to enhance their endurance. Moreover, many of these machines feature adjustable settings that allow users to control the intensity and resistance, making them suitable for a variety of fitness goals, from fat loss to building stamina or rehabilitating after an injury. The rise of home fitness has also played a key role in the dominance of cardiovascular training equipment in the market. During the COVID-19 pandemic, gyms closed globally, forcing people to find alternative ways to stay active. Treadmills, stationary bikes, and ellipticals quickly became popular choices for home gyms as they provided convenient, indoor workout options that allowed users to maintain consistent cardio exercise routines at home. This trend has continued even as gyms have reopened, with many consumers opting to invest in personal cardiovascular equipment for the long term. Cardiovascular machines offer an effective workout in a relatively compact space, making them ideal for home use, where space and convenience are important considerations. The commercial end user is leading the fitness equipment industry primarily because commercial establishments such as gyms, health clubs, and fitness centers. Commercial fitness establishments, including gyms, fitness centers, wellness clubs, hotels, and corporate wellness programs, are a major driving force behind the fitness equipment market. These venues require a wide variety of high-performance fitness equipment to cater to the diverse needs of their clientele, from beginners looking to lose weight to advanced athletes focusing on strength training or endurance. The demand for commercial-grade equipment is robust because these businesses need to provide high-quality, durable machines that can withstand frequent use by multiple users throughout the day. This is particularly important as commercial establishments aim to provide an exceptional user experience that attracts and retains members. High-end, multifunctional fitness equipment is necessary to support a variety of workout routines, ranging from cardiovascular exercises, strength training, and group fitness classes, all of which require different types of machines. Many commercial gyms and health clubs invest in large-scale purchases of fitness equipment for their locations to meet the demands of a growing and diverse membership base. These purchases are typically made on a regular cycle, whether for replacing outdated equipment, expanding their offerings, or incorporating new technological features that appeal to modern fitness enthusiasts. For example, commercial fitness centers may invest in smart machines equipped with real-time performance tracking, virtual training capabilities, and integration with fitness apps, enhancing the user experience and keeping clients engaged. Boutique fitness studios, which focus on specific workout regimens such as yoga, Pilates, CrossFit, or cycling, require specialized equipment tailored to the needs of their unique training programs. These niche markets demand high-quality, specialized equipment to attract and retain clients, and this trend has further fueled the growth of the fitness equipment market. This is reflected in the rise of high-end, branded fitness equipment specifically designed for commercial use, offering advanced features, durability, and customization options. The offline distribution channel is leading in the fitness equipment industry primarily because it allows consumers to physically experience, test, and receive expert guidance. Offline distribution channels, such as brick-and-mortar stores, showrooms, and fitness equipment retailers, continue to dominate the fitness equipment market due to the unique advantages they offer consumers when making significant, long-term investments in fitness products. One of the primary reasons for the dominance of offline channels is the ability for customers to physically interact with the equipment before purchasing. Unlike online shopping, where consumers must rely on images, reviews, and descriptions, visiting a physical store allows buyers to test out various machines, ensuring they are comfortable with their choice in terms of size, functionality, and performance. For high-ticket items like treadmills, elliptical machines, or multi-functional gym systems, trying the equipment firsthand can be a crucial factor in making an informed purchase. Furthermore, offline stores often offer additional services such as delivery, installation, and after-sales support, making the buying process more convenient for customers. Many fitness equipment retailers offer assembly and setup services, which can be particularly valuable for complex machines that require professional installation. The assurance of proper setup and troubleshooting support encourages consumers to purchase from a local retailer rather than from an online-only platform, where these services might be more limited or less personalized. Local stores also provide the advantage of immediate product availability. While online platforms may involve waiting for shipping, especially for large, bulky items like treadmills or home gym systems, offline stores allow consumers to take their purchase home the same day. This convenience is particularly appealing to those who need their equipment urgently or prefer to avoid potential shipping delays, especially in the case of large and expensive items that require careful handling during delivery.
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North America is leading the global fitness equipment industry due to its high consumer spending on health and fitness. North America, particularly the United States, has long been at the forefront of the global fitness equipment market, and this leadership can be attributed to several key factors. Americans are increasingly prioritizing their health and well-being, which translates into significant investments in fitness equipment. This trend is driven by a growing awareness of the importance of physical fitness and the benefits of regular exercise in preventing chronic diseases such as obesity, diabetes, and cardiovascular conditions. The fitness culture in North America is also highly developed, with a strong emphasis on gym memberships, personal training, and home fitness setups. The region boasts a large number of fitness centers, gyms, and health clubs, which contribute to the high demand for fitness equipment. Additionally, the presence of major fitness equipment manufacturers and brands in North America, such as Peloton, Technogym, and BowFlex, further fuels the market growth. These companies are continuously innovating and introducing new products, which keeps consumer interest high and drives sales. Moreover, the COVID-19 pandemic has accelerated the growth of the home fitness equipment market in North America. With gyms and fitness centers temporarily closed, many people turned to home workouts, leading to a surge in demand for home gym equipment. This shift has persisted even as gyms have reopened, with many consumers continuing to invest in home fitness setups for convenience and flexibility. Government initiatives and corporate wellness programs also play a role in driving the fitness equipment market in North America. Many employers offer wellness programs that encourage employees to stay active, often providing subsidies for gym memberships or home fitness equipment. This not only promotes a healthier workforce but also boosts the sales of fitness equipment.
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• April 2023: Life Fitness partnered with Bayerwaldhof, a wellness hotel, to furnish its new fitness room with premium fitness equipment, ensuring a top-notch wellness experience for guests. • September 2022: Peloton Interactive, Inc. unveiled Peloton Row, an innovative fitness equipment featuring cutting-edge software and a premium hardware design tailored for low-impact, full-body cardio and strength workouts. • In February 2022, ICON Health and Fitness, Inc.(iFIT) launched a new NordicTrack Commercial X22i Incline Trainer, treadmill; it is based on iFit technology that allows users to run with certified trainers in beautiful locales around the world on a massive built-in flatscreen display. • In August 2022, Peloton Interactive, Inc. announced the Peloton Bike, Guide, and selected accessories and apparel are now available for purchase in Amazon's U.S. stores, with Bike delivery available to most of the U.S. • August 2021: Johnson Health Tech (JHT) acquired Matrix Fitness South Africa, formerly a distributor, thereby establishing JHT as the inaugural fitness equipment manufacturer with a wholly-owned subsidiary in Africa. Covid-19 Impacts: The COVID-19 pandemic has wreaked havoc across the world. GDP growth worldwide was already not great, and this outbreak has further worsened the situation. Restrictions on trade, export, and manufacturing activities have led to supply chain disruptions. Besides, with the shutting down of non-essential facilities across the world to contain the virus spread, gymnasiums and health clubs have been badly affected, leading to sluggish growth of the fitness equipment market. As lockdowns slowly ease across the world, market growth is expected to pick pace. Also, change in consumer preference and increasing awareness about the health benefits during the pandemic, the overall market growth is anticipated to witness prominent rise by the upcoming timeframe. Major Companies in the report Icon Health & Fitness Inc, Life Fitness, Johnson Health Tech Co. Ltd, Nautilus INC, True Fitness INC, Technogym S.P.A, Amer Sports Corporation, Torque Fitness LLC, Hoist Fitness Systems, Core Health & Fitness LLC, Precor Incorporated, Tuntari New Fitness B.V, Exigo, Body Solid Europe, Iron Grip Barbell Company, Tuffstuff Fitness International INC, Impulse (QingDao) Health Tech CO., LTD, Shuhua Sports Co Ltd, Rough Fitness, SportsArt Fitness, Inc., STINGRAY INT’L LTD, BFT Fitness, Acme Fitness, VIVA FITNESS, Dubai Sports LLC Considered in the report • Geography: Global • Base year: 2024 • Historical year: 2019 • Estimated year: 2025 • Forecasted year: 2030 Aspects covered in the report • Global fitness equipment market Research Report • Policy & regulations • Porters five force model • Company profile of top players • Strategic recommendation By Product Type • Cardiovascular training equipment • Strength training equipment By Cardiovascular • Cross-country ski machine • Elliptical trainers • Rowing machines • Stair-steppers • Stationary bicycle • Treadmill • Others By strength • Hydralulic equipments • Weight plates • Dumbbells • Resistance band & tubes • Others By End User • Commercial • Residential By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the fitness equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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