Germany Toy Market Research Report, 2027

The German toy market caters to a diverse range of consumer preferences. Traditional toys, such as wooden toys and puzzles, continue to be popular. However, there is also a growing demand for licensed toys based on popular characters from movies, TV shows, and video games. Educational toys, construction sets, dolls, and board games are also in high demand. Nuremberg has been known for its toys for over the years, with this tradition stretching all the way back to medieval doll makers, talented creators of pewter figures and the numerous tin toy producers during the industrial era. Some German toys names are Monchhichi, Steiff Teddy Bear, Der kleine Maulwurf, Sandmännchen, Puffbohne. Germany has a strong tradition of model railroading. Companies like Märklin and Fleischmann have been producing model trains for over a century. German model trains are known for their attention to detail, accuracy, and wide range of accessories. Germans have a deep appreciation for board games. Many popular board games, such as Settlers of Catan (Die Siedler von Catan) and Carcassonne, were originally developed by German game designers. According to the research report "Germany Toy Market Research Report, 2027," published by Actual Market Research, The Germany Toy market was valued at above USD 4.0 Billion in 2021. Toys for school-age children (9-15 years) become more complex and challenge their cognitive and physical abilities. These may include board games, strategy games, science kits, model kits, sports equipment, remote-controlled vehicles, building sets like K'NEX or Meccano, and electronic toys like coding robots. Germany has a rich tradition of celebrating seasonal events, such as Christmas and Easter, where the exchange of gifts, including toys, is an integral part of the festivities. These occasions drive significant toy sales as parents and families seek special gifts for their children. The cultural significance of these events further boosts the demand for toys and contributes to the substantial size of the market. Germany hosts several renowned toy trade fairs, such as the Spielwarenmesse (Nuremberg Toy Fair) and Kind + Jugend.

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German toy manufacturers include Bruder, Steiff, and Grimms. One of the largest toy companies in Germany and a top producer of premium plastic toys on a global scale is IG-SPIELWARENFABRIK gmbh & Co. KG. German children frequently play with Lego, teddy bears, Haba, and wooden toys. One of the biggest toy importers in the world is Germany. Popular toy categories in Germany include Barbie dolls, stuffed animals, board games, and Legos. The Kaufmannsladen (Kid's grocery store), Spielküche (Children's kitchen), BRIO Eisenbahn (BRIO train), and LEGO DUPLO Steine (LEGO DUPLO Bricks) are toys for the kinder garden kids (1-3 Years). Major department stores, such as Karstadt, Kaufhof, and Galeria, feature dedicated toy sections within their premises. Toy areas are common at discount supermarkets like Aldi, Lidl, and Tedi. Toy areas are frequently found in large grocery store chains like Edeka, Rewe, and Kaufland as well as hypermarkets like Real and Globus. Online merchants are essential to the distribution of toys because of the considerable growth of e-commerce in the toy business. A wide variety of toys are available on websites like Amazon, eBay, and specialised toy stores, frequently at affordable costs. Germany, like other European Union (EU) member states, adheres to the Toy Safety Directive. In Germany, the EN 71 standard is a series of European standards that provide specific guidelines for the safety of toys. The standard covers different aspects of toy safety, such as mechanical properties, chemical composition, flammability, and specific requirements for certain toy categories. The German toy market also benefits from unique features such as the strong traditional toy industry, the popularity of board games, the focus on outdoor and active toys, and the growing demand for sustainable and eco-friendly products. And also embraces the evolving needs and interests of children at different age groups. It offers a wide variety of toys tailored to specific age ranges, promoting child development, imaginative play, and learning. German toy markets continue to grow toy business with their rich history, commitment to quality and safety, and creative products. It maintains a strong commitment to the wellbeing of young customers while offering youngsters fun and instructive play experiences. Considered in this report • Geography: Germany • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Kripa Shah

Senior Analyst

Aspects covered in this report • Germany toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & Organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.