Germany Lingerie Market Research Report, 2028

The lingerie market in Germany is well-established, with a long history of high-quality lingerie production. Germany has a reputation for producing luxurious and innovative lingerie, with a focus on quality materials and expert craftsmanship. The roots of the German lingerie industry can be traced back to the early 20th century, when companies such as Triumph and Sloggi were founded. These companies were known for their innovative designs and high-quality materials and helped to establish Germany as a leader in the lingerie industry. Today, the German lingerie market is dominated by a mix of international brands such as Victoria's Secret, H&M, and Calvin Klein, as well as local brands such as Triumph, Schiesser, and Mey. There is also a growing trend towards sustainable and ethical lingerie production in Germany, with brands such as AIKYOU and Erlich Textile producing lingerie using eco-friendly materials and fair labour practises. The German lingerie market is known for its diversity, with a range of styles and designs to suit different tastes and preferences. Traditional styles such as balconettes and push-up bras are popular, as are more modern styles such as bralettes and sports bras. In addition to bras, German lingerie brands also offer a range of pants, shapewear, and loungewear. According to the research report "The Germany Lingerie Market Research Report, 2028," published by Actual Market Research, the Germany Lingerie market is expected to grow at a 4% CAGR from 2023 to 2028. Consumers are becoming more conscious of how their purchases affect the environment and society. As a result, there is an increasing market for ethical lingerie that is produced using eco-friendly materials and under fair working conditions. Lingerie companies that can provide goods that fit these requirements will benefit from this trend. Increasing demand for plus-size lingerie as body positivity movements gain traction. There is a growing demand for plus-size lingerie that is stylish and comfortable. Germany is a popular destination for weddings, and there is a growing demand for bridal lingerie. Lingerie brands that can offer stylish and high-quality bridal lingerie are likely to see increased sales. According to the report, the lingerie market is divided into three categories; knickers/panty, bras, shapewear, and others. Currently, Knickers/panties are dominating the market with the highest market share. Shapewear is expected to grow at the fastest rate in Germany in the future. The rising trend of body positivity is leading to an increased awareness of the importance of comfort and self-confidence in clothing. Many women are seeking shapewear to enhance their natural curves and to feel more confident and comfortable in their clothes.

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In the German lingerie market, there are many rules and regulations related to the market. One important regulation is the Textile Labelling Act, which requires manufacturers and sellers to label their products with information on the fibre content, country of origin, care instructions, and other relevant details. This helps consumers make informed purchasing decisions and ensures that they receive products that meet certain safety and quality standards. There are also regulations related to the use of chemicals in textile production, such as the REACH Regulation (Registration, Evaluation, Authorization, and Restriction of Chemicals), which aims to protect human health and the environment from the risks posed by chemicals. Additionally, there are labour laws and regulations that protect workers' rights, such as the Minimum Wage Act, which sets a minimum wage for employees in the textile and garment industry. This helps prevent exploitation and ensures that workers receive fair compensation for their work. Based on the distribution channel, the Germany market includes the hypermarket, supermarket, specialty stores, online retailer, and other distribution channels. In Germany, Specialist stores dominate the market; the majority of Germans buy their lingerie from Specialist stores. Stores like the Hunkemoller, Triumph, Oysho, Agent Provocateur, Ajoure, and Sugarshape. Many local manufacturers of lingerie in Germany are Escora, Antina, Mey, Rosa FAIA, and Ulla. Most of the people in Germany used lingerie that was made from cotton material. Cotton is a hardy substance that can resist repeated washing and use. Compared to synthetic fabrics, it is less likely to fade or shrink. Also, cotton is a hypoallergenic material that is less likely to cause skin reactions or infections compared to synthetic materials. It is also likely to trap moisture or heat, which can lead to fungal or bacterial infections. People in Germany used lingerie in the economic price range. Germans are known for being careful with their money and for prioritizing quality and practicality over luxury and extravagance. This cultural value is reflected in the lingerie market, where consumers often look for products that are affordable and offer good value for their money. Premium lingerie will have the highest CAGR in the future. Considered in this report

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Kripa Shah

Senior Analyst

• Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Products Types • Knickers/panties • Brassieres • Shapewear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.