Germany Eyewear Market research report, 2028

Germany is renowned for its high-quality and innovative eyewear industry. The country has a long-standing tradition of producing precision-engineered, high-performance eyewear that is not only functional but also aesthetically pleasing. German eyewear brands are known for their attention to detail, use of high-quality materials, and cutting-edge design. The industry is home to many world-renowned brands, such as Carl Zeiss and Mykita, which have become synonymous with exceptional quality and innovation. These brands are known for their use of advanced technologies, such as precision engineering and optical expertise, to create eyewear that meets the highest standards of performance and durability. Furthermore, Germany is renowned for its high-quality and innovative eyewear industry. The country has a long-standing tradition of producing precision-engineered, high-performance eyewear that is not only functional but also aesthetically pleasing. German eyewear brands are known for their attention to detail, use of high-quality materials, and cutting-edge design. The industry is home to many world-renowned brands, such as Carl Zeiss and Mykita, which have become synonymous with exceptional quality and innovation. These brands are known for their use of advanced technologies, such as precision engineering and optical expertise, to create eyewear that meets the highest standards of performance and durability. According to the research report "Germany Eyewear Market research report, 2028," published by Actual Market Research, the Germany Eyewear market is expected to add USD 1.54 Billion by 2028. The growing focus on health and wellness is also driving growth in the eyewear market in Germany. Consumers are increasingly looking for products that promote eye health and comfort, such as blue light-blocking lenses and anti-glare coatings. This trend has led to the development of specialized eyewear products that cater to the unique needs of these consumers. Furthermore, Germany's strong economy is also driving the growth of the eyewear market. As the country's economy continues to grow, consumers have more disposable income to spend on eyewear products. This trend has led to an increase in demand for premium eyewear brands and products as consumers look for high-quality, fashionable products that reflect their personal style. Moreover, the ageing population in Germany is increasing the demand for eyewear products. As people age, their vision tends to deteriorate, and they require corrective lenses to improve their sight. Additionally, the increasing prevalence of eye-related health conditions, such as cataracts and glaucoma, is further driving the demand for eyewear products. In addition, the development of new technologies, such as smart glasses and 3D printing, is also driving the growth of the German eyewear market. Smart glasses incorporate features such as augmented reality and sensors, which enhance the functionality of eyewear products. 3D printing allows for the customization and personalization of eyewear products, which is becoming increasingly popular among consumers.

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In Germany, spectacles also have the highest market share among all eyewear product types. This is due to a combination of factors, including the country's ageing population, the high incidence of vision disorders, and a strong culture of quality and craftsmanship. Furthermore, the German eyewear industry has a long tradition of producing high-quality spectacles that are both functional and stylish. Many German eyewear brands are known for their precision engineering, innovative materials, and attention to detail, which has helped to build a strong reputation for quality and craftsmanship in the market. Although contact lenses and sunglasses are also popular in Germany, they tend to have a smaller market share compared to spectacles. Contact lenses require more maintenance and can be more expensive than prescription eyeglasses, while sunglasses are often seen as a seasonal or occasional accessory rather than a daily necessity. Additionally, spectacles are often worn by people of all ages, including children, adults, and seniors, making them a versatile and widely accepted option for vision correction in Germany. Based on price range, the market is divided into three segments: low, medium, and premium. The medium price range has the highest market share. This is due to several factors, including changing consumer preferences, increasing disposable income, and the availability of a wide range of medium-priced eyewear options. Moreover, as consumers become more conscious of the importance of eye health and the benefits of wearing eyewear, they are willing to invest in high-quality products that provide adequate protection for their eyes. However, the premium segment has the highest CAGR during the forecast period due to several factors, including increasing disposable income, a growing awareness of eye health, and a shift in consumer preferences towards high-quality and fashionable eyewear products. According to reports, optical stores have the highest market share in the distribution channel of the eyewear market in Germany. Optical stores offer personalised service, including eye exams, fittings, and advice on selecting the right eyewear products. This can help consumers make informed decisions and find the products that best meet their needs. For instance, some of the popular optical stores in Germany include Fielmann AG, Apollo Optik, Optiker Bode, Mister Spex, Brille24, Optik Matt, Pearle Vision, Augenoptik Krämer, Pro Optik, Sehtest, and more. However, the online channel is expected to have the highest CAGR during the forecast period. Online eyewear retailers often offer a wider range of products than traditional optical stores, including a variety of brands, styles, and colours. This makes it easier for consumers to find exactly what they are looking for. For instance, there are several online platforms for eyewear in Germany, including Mister Spex, Brille24, Ace & Tate, Eyeglass24, Glasses Direct, Edel-Optics, Lenson, SmartBuyGlasses, Eyeglass24.de, Glasses24, and more.

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Kripa Shah

Senior Analyst

Germany has a strict regulatory environment when it comes to eyewear products, with several government agencies responsible for enforcing various standards and regulations. For instance, the Deutsches Institut für Normung (DIN) is responsible for developing and maintaining the technical standards that apply to eyewear products in Germany. These standards cover everything from the materials and construction of eyewear products to the testing and certification processes used to ensure their safety and quality. Moreover, the Medical Devices Act (MDA) is a set of regulations that apply to medical devices, including eyewear products, which are designed to treat or mitigate medical conditions. The MDR requires that these products be tested and certified by a third-party conformity assessment body before they can be sold on the German market. Furthermore, the Product Safety Act (ProdSG) is a set of regulations that apply to all consumer products sold in Germany, including eyewear products. The ProdSG requires that these products be safe and free from defects that could cause harm to consumers. In addition, the German Federal Office for Radiation Protection (BfS) is responsible for regulating the use of ionising radiation in eyewear products such as x-ray glasses. The BfS sets strict standards for the use of these products and requires that they be tested and certified before they can be sold on the German market. Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany Eyewear market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Type: • Spectacles • Sunglasses • Contact Lenses • Other Product Type (Eye Care) By Distribution Channel: • Hypermarket and Supermarket • Speciality Stores ( Optical Stores ) • Franchises/ Company outlets • Online stores • Others (Hospitals & Clinics) By Gender: • Men • Women • Unisex • Kids By Price Range: • Premium • Medium • Low The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Eyewear industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.