German engineering is considered the best in the world when it comes to mobile vehicles. This also acts as a driver for consumers opting for German e-bikes more than any other make. Cycling is as old as the vehicle in Germany and, with innovations and as a popular mode of transport, it has a huge market worldwide. Germany dominated the European market, and it held nearly 30% of the market share in 2020. The European Commission’s anti-dumping and anti-subsidy measures against Chinese e-bikes have helped the market grow considerably from 2018. Some of the major reasons considered for adopting e-bikes are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and the increase in demand for e-bikes as sports equipment among youth. E-bikes in Germany are the preferred mode of mobility for sports and leisure. In addition, the presence of key players like VW and Gazelle will also help further augment the growth of the e-bike market. Innovative solutions and offers designed by players operating across Germany are anticipated to further enhance the penetration rate of e-bikes across Germany. Over the forecast period, Germany is expected to remain an attractive destination for investors operating in the e-bike market.
According to the report titled ""Germany Electric Bicycle (E-Bikes) Market Research Report, 2027" published by Actual Market Research (ActualMR), it is poised to grow at a rapid CAGR of more than 11% by volume during the forecast period ending in 2027. This is due to the increased adoption rate of e-bikes among the citizens of Germany. Almost 75% of households have an e-bike to transport to school, offices, or nearby locations. Pedal assisted e-bikes are very common on German roads as they are cost-effective and environmentally friendly solutions. The majority of users use an e-bike for daily routine travel and, on weekends, indulge in trekking activities to nearby locations. However, with delivery companies increasingly opting for cargo e-bikes as an efficient transport system, it is poised to grow rapidly over the coming years. Lithium-ion battery-powered e-bikes are most widely used in Germany. The market players have been consistently improving their e-bikes with innovative design structures and driving units like motors, batteries, and gear mechanisms. The municipality's support and measures taken to promote the e-bike market will further propel future market growth.
In Europe and parts of Asia, electric cargo bikes are fast becoming an alternative to cars when it comes to urban personal mobility. Cargo bikes themselves have gone a long way in terms of design, with manufacturers becoming more creative when it comes to their practicality and utility. In urban areas, the wide range of logistical deliveries consists of small shipments over short distances. The use of cargo e-bikes was suggested to minimise adverse ecological, social, and economic effects. Furthermore, the German environment ministry is expected to fund programmes for electric cargo bicycles and micro-docks to encourage the adoption of sustainable transport options in the inner cities of Germany. This funding would help companies switch to climate-friendly logistics. Microdepots, which are used to temporarily store packages, e-bikes, and hardware, will enable emission-free last mile deliveries. This would ease delivery traffic in cities, which is on the rise due to rising e-commerce sales. More than 3 billion packages are delivered every year, more than 10 million of them each day. The German transport minister calls for innovative and creative traffic concepts to reduce traffic jams. The minister has also funded the German Cycling Professorship Programme at 7 universities to make this form of transport more attractive. Cycling is going to be a part of university subject to train specialists and implement their knowhow in municipalities.
The concept of bike sharing or e-bike rental services is quite popular in Germany and is a great way to meet friends, do last minute grocery shopping or get out of city traffic easily. It is known as the "Fahrradverleissystem". Rent-a-bike stations are located at the main railway stations from where bicycles can be borrowed round the clock. The two big market players are Deutsche Bahn AG and Call a Bike.
COVID-19's Impact:
The COVID-19 pandemic initially disrupted the growth of the e-bike market. Post-pandemic, consumers started inclining toward e-bikes across Europe as the pandemic elevated the necessity of personal commutation over public transportation. As a whole, it has had strong demand for the last two years, and it seems like that demand is continuing to rise. As the public transit systems were shut down, e-bikes saw a rise in buying trends. Due to social distancing norms, commuting solo on e-bikes was the preferred choice of the consumers. Also, because people wanted to avoid crowded trains and buses, However, battery thefts saw a rise as unemployed people turned to easy money-making.
Considered in the Report
• Geography: Germany
• Base year: 2021
• Historical year: 2016
• Forecasted year: 2027
Aspects covered in this report
• Germany E-bike market with its value, volume and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Propulsion Type
• Pedal Assist
• Throttle
By Class Type
• Class 1: Pedal Assist
• Class 2: Throttle on Demand
• Class 3: Speed Pedlec
By Application
• City/Urban
• Trekking (E-mountain Bikes/e-MTB)
• Cargo
• Others (Speed e-bikes, Foldable, Fat Bicycle)
By Battery Type
• Lithium-ion Battery
• Lead-acid Battery
• Others
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry manufactures, consultants, Key vendors related to E-bike industry. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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