Germany Cider Market Research Report, 2028

The German cider market has expanded dramatically in recent years. Cider, also known as "Apfelwein" or "Ebbelwoi" in German, has a long history in the country, especially in Hessen and Frankfurt. Cider production and consumption in Germany have traditionally been concentrated in these regions. Conversely, Cider has recently acquired popularity and has become more widely available across the country. The German cider business is booming, and it's quickly being known as an intriguing alternative to typical alcoholic beverages. Cider has made a niche for itself with its distinctive blend of heritage and contemporary appeal, attracting the attention of both seasoned connoisseurs and curious novices. Thoroughly steeped in centuries-old traditions, German cider offers an enticing array of flavours. German cider is recognised for its crisp, acidic, and refreshing flavour, and is traditionally made from locally produced apples. The authenticity and richness of these flavours are a monument to the skill and expertise that have been passed down through generations. while the original dry and slightly sour cider from Hessen and Frankfurt remains popular, German cider has broadened its horizons, embracing a range of flavours and tastes. There is a cider to suit every taste, from semi-sweet to fruity and even experimental mixtures. These different options show the inventive spirit of German cider producers who are constantly pushing the boundaries of flavour profiles. The cider market in Germany is particularly significant in the state of Hessen, where it is deeply ingrained in local culture and traditions. Frankfurt, in particular, is noted for its cider taverns and cider festivals, such as the "Ebbelwei-Express" tram, which takes guests on a tour of cider enterprises. Cider's popularity has moved beyond Hessen, with increased consumption and availability in other parts of Germany. According to the research report "Germany Cider Market Research Report, 2028," published by Actual Market Research, The German cider market is expected to grow at above 3.74% CAGR from 2023 to 2028. A range of factors influences consumer trends and preferences in the German cider market. Local and handmade ciders are gaining popularity, with customers appreciating the authenticity and unique flavours given by small-scale producers. There is also a tendency towards flavour experimentation, with customers seeking sweeter and fruit-infused ciders in addition to classic dry alternatives. Low-sugar, gluten-free, and organic ciders are also popular among health-conscious consumers. Another essential factor to consider is sustainability, with consumers favouring firms that prioritise ecologically friendly practices and local sourcing. Cider and food combinations are becoming more popular as people seek advice on how to improve their dining experiences. Cider tourism is growing as customers express a desire to visit cider-producing locations, attend cider-related events, and learn more about the beverage. These trends show demand for various, authentic, and sustainable cider options that correspond to changing customer preferences. Packaging and branding also play a part in enticing customers, with visually appealing designs and informative labelling drawing attention and conveying the cider's distinct characteristics.

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Consumers in Germany like traditional dry ciders. These ciders, which are similar to traditional Apfelwein from Hessen and Frankfurt, have a crisp, acidic, and slightly sour flavour. Traditional dry ciders have a rich cultural history in Germany and continue to be popular among German cider fans. Those who like a more traditional and authentic cider taste will appreciate their sharp acidity and low sweetness. While sweeter and fruit-infused ciders are becoming more popular, classic dry ciders remain the top choice among German cider consumers. In the German cider market, bottles are still the most popular container option among customers. Glass bottles, typically in 0.75L or 1L sizes, have a strong traditional and premium connection. They are seen as a symbol of authenticity and quality, in keeping with Germany's long-standing cider traditions. Cultural heritage, visual appeal, and the sense of a more traditional and handcrafted product all impact bottle preference. While cans have grown in popularity, especially among younger customers and those looking for convenience, they still do not outnumber bottles in terms of consumer preference. Because of their traditional appeal, visual attractiveness, and perceived value to the cider-drinking experience, bottles continue to dominate the market. Apple flavour is the most popular in the German cider market. Apple flavour is in high demand because it is consistent with Germany's historic cider culture, providing a crisp and refreshing taste that consumers are accustomed to. In Germany Possmann and Kelterei Heil are two prominent participants in the cider business who are well-liked by consumers. Possmann has a great reputation and appeals to those looking for an authentic cider experience with its traditional Apfelwein from Hessen. Kelterei Heil, on the other hand, distinguishes itself via its dedication to quality and sustainability, manufacturing cider from their own orchards. Both brands have acquired appeal among cider fans, although different tastes and preferences may dictate which one is preferred. Supermarkets and hypermarkets are the most favoured distribution channels in the German cider market. Large retail chains such as Edeka, Rewe, and Kaufland play an important role in cider distribution and provide a diverse range of brands and flavours. Because of their vast reach and accessibility, these supermarkets and hypermarkets make it easy for people to find and purchase ciders during their regular shopping trips. Furthermore, these retailers frequently provide special shelf space and promotional displays to ciders, improving exposure and consumer awareness. While speciality liquor stores, online retail, and on-premise businesses all contribute to cider distribution, supermarkets and hypermarkets continue to be the most popular outlets for obtaining cider in Germany. In Germany Cider production and sale are governed by a variety of rules and regulations. The most noteworthy rule is the German Beer Purity Law (Reinheitsgebot), which states that cider must be brewed entirely from apples or apple juice, with no additional components added. This ensures the market's authenticity and quality of cider. Cider manufacturers must also comply with labelling standards, such as providing correct information on their product labels regarding the ingredients, alcohol content, and allergens. The German cider market is also subject to taxation, health and safety laws, and conformity with EU standards for food and beverage products. Germany has seen a burgeoning craft cider trend in recent years, with an increasing number of small-scale and artisanal cider manufacturers emerging. These artisan cider companies are dedicated to producing high-quality ciders using traditional processes and fruit acquired locally. To provide innovative and different cider experiences, they frequently experiment with unique flavours, barrel ageing procedures, and limited-batch manufacturing. Craft cider makers advocate for sustainability, local agriculture, and the utilisation of historic apple types. Their emphasis on craftsmanship, quality, and distinct flavour profiles has piqued the interest of cider fans looking for artisanal and small-batch ciders. The craft cider movement in Germany helps to diversify the cider market by offering consumers a larger selection of options and flavours to try.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany cider market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Hard Cider • Dry Cider • Soft Cider • Sweet Cider • Others

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By Packaging Type • Glass Bottles • Plastic Bottles • Aluminium Cans By Flavour • Apple Base • Flavoured Ciders By Source • Conventional • Organic By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.