France Toy Market Research Report, 2027

France has a rich history in the toy industry and known for its iconic toy brands like Meccano, Vilac, Moulin Roty, and Petitcollin, which have been producing toys for generations. France has made significant contributions to the global toy industry. French toys, such as the iconic Sophie la Girafe teething toy, have gained international recognition and popularity. The country has produced and popularized numerous board games, including classics like "Les Mystères de Pékin" (Clue) and "Catan." France's traditional crafts and artisanal heritage are reflected in the toy market. Handcrafted and high-quality toys made from natural materials, such as wood, are highly valued. Dolls, including fashion dolls, baby dolls, and collectible dolls, are perennial favourites among children in France. Action figures featuring characters from movies, TV shows, and superheroes are also highly sought after. Soft and cuddly toys, including teddy bears, plush animals, and comfort blankets, are adored by children of all ages. According to the research report "France Toy Market Research Report, 2027," published by Actual Market Research, The France Toy market is expected to add more than 1.18 Billion by 2027. Board games have a long-standing tradition in France and continue to be popular. Classic games like Monopoly, Scrabble, and Chess, as well as innovative and strategy-based board games, are enjoyed by both children and adults. France's outdoor lifestyle and extensive parks and playgrounds contribute to the popularity of outdoor toys. Bicycles, scooters, and sports equipment are in high demand, encouraging children to engage in physical activity and outdoor play. France is home to several renowned toy brands, both domestic and international. Some notable French toy brands include Vtech (educational electronic toys), Djeco (arts and crafts), Corolle (dolls), Smoby (outdoor toys), and Janod (wooden toys). For the School-age Children (6-12 years), Strategy board games that require planning, problem-solving, and critical thinking and building sets like LEGO, model kits, and construction sets are preferred. Toys that promote math and numeracy skills are popular in France as they help children develop numerical understanding, problem-solving, and logical reasoning. Math manipulatives, counting toys, shape sorters, and math-themed board games engage children in mathematical concepts while making learning enjoyable.

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The concept of smart toys has gained traction, incorporating IoT connectivity to enable communication between toys and other devices. These toys can connect to smartphones, tablets, or smart home devices, allowing children to control and interact with them remotely. Smart toys may offer personalized experiences, collect data for analytics, or provide learning and entertainment through connected ecosystems. Toy manufacturers continue to explore the possibilities of technology to create toys that are not only entertaining but also educational, interactive, and immersive. Physical retail stores play a significant role in the distribution of toys. These include specialized toy stores, department stores, hypermarkets, and supermarkets. Examples of toy retailers in France include La Grande Récré, JouéClub, PicWicToys, Oxybul and Toys "R" Us. With the growth of online shopping, e-commerce platforms and online retailers have become popular channels for toy sales. Online marketplaces like Amazon, Cdiscount, and Fnac offer a wide range of toys, making them easily accessible to consumers across the country. The French government imposes strict regulations on the use of chemicals in toys. Toys must adhere to limits on the presence of harmful substances such as heavy metals, phthalates, and other hazardous chemicals. These regulations aim to minimize the risk of exposure to harmful substances that could be ingested, inhaled, or absorbed through the skin. Toys must be labeled with appropriate age recommendations to guide consumers in choosing toys suitable for the intended age group. AFNOR (Association Française de Normalisation) is the French national organization for standardization. AFNOR has developed specific toy safety standards, such as NF EN 71, which align with European standards. The Paris Toys & Games Fair (Salon du Jouet et du Jeu) is a notable event that showcases the latest toys and trends. Prominent trade shows in France include Kidexpo and Maison&Objet. Considered in this report • Geography: France • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Kripa Shah

Senior Analyst

Aspects covered in this report • France toy market with its value and forecast along with its segments • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above

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By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies ket. The secondary research consists of third party sources such as press Releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.