France Air Freshener Market Research Report, 2028

France places a high value on environmental and public health problems, especially air quality. The French government has established a variety of laws and regulations aimed at lowering air pollution and improving urban air quality, and the general population is aware of these challenges. It is difficult to draw broad generalizations about the behaviors of a whole community when it comes to air fresheners. Yet, many individuals in France, as in other countries, use air fresheners to improve the scent of their homes or to cover undesirable odours. Air fresheners may also be used as part of a person's general cleaning and hygiene regimen. Yet, there is rising concern in France and worldwide about the possible health and environmental consequences of air fresheners and other scented items. Certain air fresheners can produce volatile organic compounds (VOCs) and other potentially toxic substances, which can contribute to poor indoor air quality and have significant health consequences, especially for persons who have respiratory disorders. As a result, there is a growing trend in France towards utilizing more natural and ecologically friendly alternatives to air fresheners, such as essential oils, diffusers, and air purifiers. Several French firms are also producing and marketing more environmentally friendly air fresheners that are made from plant-based materials and do not include harsh chemicals or artificial smells.

According to the research report “France Air Freshener Market Research Report, 2028," published by Actual Market Research, the market is expected to add USD 178.35 Million in the upcoming period, 2023–2028. According to the type of product (Sprays/Aerosols, Gel Air Freshener, Electric Air Freshener, Candle Air Freshener, Others) (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.). Personal preferences and cultural trends may impact the most popular variants. The following are some of the most often used varieties of air fresheners in France: Aerosol sprays are pressurised cans that release scented chemicals into the air. Plug-ins are electric devices that plug into a wall socket and release a continuous stream of scented oils or gels. Reed diffusers are little glass bottles that contain aromatic oils that are absorbed and released into the air by reeds. Scented candles contain aromatic oils or other scents that are released into the air when lit.

Air fresheners are utilized in a wide range of interior areas, including residences, offices, retail, restaurants, hotels, and public institutions like schools and hospitals. The precise locations where air fresheners are most widely used may be determined by factors like as the type of space, the activities that take place there, and the inhabitants' preferences. Air fresheners are commonly utilized in houses in places such as restrooms, kitchens, and living rooms, where unpleasant scents are more frequent. Some individuals use air fresheners in their beds, especially if they want to sleep with a specific aroma in the air. Air fresheners may be used in business locations such as stores and restaurants to create a nice and attractive ambiance for consumers. Air fresheners are widely applied in hotel guest rooms and public spaces to create a pleasant and relaxing environment for guests. Air fresheners may be used in toilets and other locations where scents are an issue in public institutions such as schools and hospitals. Nonetheless, due to concerns about the possible health and environmental effects of synthetic perfumes, these establishments may choose not to employ air fresheners in some situations.

Air fresheners are available at a range of stores in France, including: Supermarkets: Most French supermarkets sell a variety of air fresheners, including sprays, plug-ins, and candles. Carrefour, Auchan, and Casino are popular grocery chains in France. Home goods stores: In France, home goods retailers such as Ikea, Maisons du Monde, and Leroy Merlin sell air fresheners in a variety of aromas and product types. Numerous online retailers, like Amazon France, Cdiscount, and La Redoute, provide a large selection of air fresheners that may be sent straight to the customer's door. Specialty shops: In addition to Diptyque, Fragonard, and Esteban, there are dedicated boutiques in France that focus solely on home scents. These shops sell a variety of high-end and artisanal air fresheners. Generally, depending on their interests and needs, people in France can acquire air fresheners from a range of sources.

These are significant developments in the French air freshener industry in 2021: Eco-friendly alternatives: Numerous French air freshener firms are producing eco-friendly products that employ natural and sustainable components. These goods are intended to appeal to environmentally concerned consumers who seek to lessen their environmental effect. Product design: Several air freshener firms in France are focusing on product design, with an emphasis on developing sleek and beautiful packaging that looks nice in any house. Air freshener producers in France are also producing new and novel perfumes that are intended to appeal to a broad spectrum of consumers. Some firms, for example, create perfumes inspired by nature, while others create aromas intended to induce relaxation or enhance productivity. New product forms include: In addition to the typical aerosol sprays and plug-in devices, air freshener producers in France are creating novel product forms such as diffusers, candles, and wax melts. These new forms are intended to provide people additional alternatives for freshening up their houses.

There is air fresheners produced in France. These are some French firms that make air fresheners: Febreze: Febreze is a well-known air freshener brand made in France. The firm manufactures a variety of air fresheners, such as sprays, plug-ins, and fabric refreshers. Glade: Glade is another prominent air freshener brand made in France. Sprays, plug-ins, and candles are among the smells and product forms available from the brand. Air Wick is a global air freshener brand that is also produced in France. The firm makes a variety of goods, including as sprays, plug-ins, and essential oil diffusers.

Le Chat is a French firm that manufactures a wide range of household items, including air fresheners. The company's air fresheners are available in a variety of aromas and in spray and plug-in versions. Merci Handy is a French firm that manufactures hand sanitizers and beautification items. Air fresheners in fun and distinctive aromas, such as popcorn and cotton candy, are also available from the brand.

Considered in this report
• Geography: France
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• France Air Freshener market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application
• Residential
• Commercial
• Automotive
• Others

By product Type
• Sprays/Aerosols
• Gel Air freshener
• Electric Air freshener
• Candle Air freshener
• Others (AC Vent, Block, Evaporative Diffusers, Ultrasonic Diffusers, Aroma Beads, Potpourri, Incense, etc.)

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online markets
• Others(Pharmacies, Specialty Stores and B2B)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Freshener market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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