Europe Lawn Mower Market - Industry Analysis, Growth, Demand, Share, & Forecast To 2027

A lawn mower is a hand-operated or motor-driven machine for cutting/mowing the grass of a lawn. It consists of one or more revolving blades to cut a grass surface to an appropriate height. Lawn mower is commonly used to tidy up the garden and also to clear the fields from unnecessary grass. The commonly used lawn mowers are made of thin, hard and sharp edged plates so they can easily mow the grass. Europe lawn mower market is witnessing the penetration of consumer durable products. Due to that consumers and businesses are expected to use grounds and garden maintenance services extensively. Since the region has many lifestyle communities and public parks, the demand for garden equipment is strong. In addition to that, the government’s initiative to invest in smart city projects in various countries is going to drive the growth to the lawn mower industry. These projects are expected to drive individuals towards automation and higher adoption of products that incorporate IoT (internet of things) as well as smart technologies. For instance, in 2021, London and other European partner cities planned an investment of more than USD 300 Million to develop smart technologies including robotic lawn mowers. Europe lawn mower market is segmented into three product types such as walk-behind lawn mower, ride-on lawn mower and robotic lawn mower. Among these product types, walk-behind lawn mower is anticipated to have higher market share in terms of value by the forecast period. Easy to use quality and higher efficiency of this type fuels the market growth in this region. Majority of the residential sector in Europe have adopted walk-behind lawn mower for household applications. Walk-behind lawn mower is further segregated into four sung-parts including reel/cylindrical mower, self-propelled mower, push mower and hover mower. Among these parts, self-propelled lawn mower is expected to rise with higher compound annual growth rate of more than 6% during the forecast period. According to the research report, “Europe Lawn Mower Market Outlook, 2027” published by Actual Market Research, Lawn mower market is estimated to witness significant market growth with 6.58% CAGR. The lawn mower industry in Europe is observing a trend towards simpler and more intuitive integration and collaboration systems due to higher penetration of smart technologies across the region. Europe lawn mower market is segmented into eight major countries including Germany, United Kingdom, France, Netherlands, Sweden, Spain, Italy and Switzerland. Among these countries, Germany is estimated to register higher market share by 2027. In Germany, several sports events are lined up for 2022 which are estimated to push the demand for autonomous robotic lawn mowers. For example, indoor field hockey is scheduled in January 2022 in Hamburg which is anticipated to drive the demands for lawn mowers. On the other hand, United Kingdom is estimated to be the fastest growing country in Europe. United Kingdom government aims to focus on sustainability of the environment by offering plans for clean energy and reducing carbon emissions. This factor is expected to provide growth opportunities to robotic lawn mower market as they are more energy efficient compared to traditional lawn mowers.

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According to the report, Europe lawn mower market is segmented into four end user types that include residential, professional landscaping services, golf courses and government. Among these end users, residential segment is anticipated to acquire more than 60% of market share during the forecast period. Higher penetration of technology enabled devices in household application is driving the growth for lawn mowers in residential segment. On the other hand, there are more than 7000 golf courses in Europe region. These golf courses are constantly creating higher demands for lawn mowers for the maintenance. Depending on that, golf course end user is estimated to have prominent market growth by 2027. Based on the fuel type, gas-powered lawn mowers are anticipated to have higher market share during the forecast period followed by manual-powered lawn mower. However, increasing carbon emissions and pollution due to gas-powered lawn mowers, Europe government is initiating appropriate regulations for the use of lawn mowers. Electric lawn mower is estimated to have significant market growth because they are eco-friendly and energy efficient machines. Further, Europe lawn mower market is segregated into three drive types including all-wheel drive (AWD), front-wheel drive (FWD) and rear-wheel drive (RWD). Among these drive types, rear-wheel drive type is estimated to have higher market share by holding more than 68% during the forecast period. Due to convenience and easy maneuver provided by this type, it is witnessing rapid adoption in Europe region. Based on the blade type, Europe lawn mower market is segregated into four types such as cylindrical blade, standard blade, mulching blade and lifting blade. Among these types, standard blade is projected to have maximum market share by 2027. It is more of a basic or traditional mechanism to cut /mow grass. However, due to higher efficiency and productivity of mulching blade, it is estimated to have inclined market growth during the forecast period. Impact of Covid-19 on Europe Lawn Mower Market: The Covid-19 pandemic had higher impact on various countries in Europe region, causing an enormous effect on the lives of people and community. It became a significant threat to trade, economy and finance. Covid-19 outbreak halted the production of many components of lawn mowers due to lockdown. However, reopening of companies with full-scale capabilities for lawn mowers is expected to register increasing market growth. Lockdown situations and work from home conditions have resulted into boosting the consumer demands for efficient gardening equipments such as lawn mowers in Europe.

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Kripa Shah

Senior Analyst

Major Companies present in the market: Husqvarna Group, Kubota Corporation., Robert Bosch GmbH, Honda Motor Co., Limited, Deere & Company, Techtronic Industries Co. Limited, The Toro Company, Stanley Black & Decker, Inc., Textron Inc. , Andreas Stihl AG & Co. KG, Briggs & Stratton, LLC., Makita Corporation, Ariens Company, Troy-Bilt LLC, MTD Products Inc, Stigas.p.a, Falcon Garden Tools Pvt. Ltd., Robomow Friendly House, Ego Power+ Considered in this report • Geography: Europe • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Europe lawn mower market with its value and forecast along with its segments • Country-wise lawn mower market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Regions covered in the report • Germany • United Kingdom • France • Netherlands • Sweden • Spain • Italy • Switzerland Types of Product in the report: • Walk behind Mower • Ride-on Mower • Robotic Lawn Mower By End User in the report: • Residential • Professional Landscaping Services • Golf Courses • Government and Others Type of Fuel in the report: • Manual-powered • Gas-powered • Propane-powered • Electric-corded • Electric-cordless By Drive Type in the report: • AWD (All-wheel Drive) • FWD (Front-wheel Drive) • RWD (Rear-wheel Drive) By Blade Type in the report: • Cylinder Blade • Standard Blade • Mulching Blade • Others (Lifting Blade) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.