Europe Gluten Free Products Market Research Report, 2028

The Europe gluten free products market is anticipated to add USD 1 Billion from 2023 to 2028, driven by increased disposable income.

Featured Companies

  • 1. The Kraft Heinz Company
  • 2. General mills Inc.
  • 3. Kellogg Company
  • 4. Hormel food
  • 5. Mondelez International
  • 6. Hershey Company
  • More...

Increased disposable income and changes in consumer demographics in Europe are predicted to drive the region's gluten-free goods industry. Furthermore, the increased knowledge of celiac illness is a powerful driving force that is expected to drive the demand for gluten-free products over the time frame. Europe, famed for its unique food culture and rich culinary traditions, has seen a tremendous increase in the availability and variety of gluten-free options. Consumers now have access to a wide variety of gluten-free alternatives, such as bread, pasta, snacks, baking mixes, and even traditionally gluten-containing foods that have been altered to meet the needs of this burgeoning industry. This growth has been fueled by a number of factors, including improved knowledge and diagnosis of gluten-related illnesses, technological breakthroughs in food, and the growing impact of health-conscious and wellness-oriented lifestyles. As a result, the gluten-free product sector in Europe has flourished, providing people with dietary limitations with delicious, safe, and easily available solutions that meet their specific requirements. European cuisine is renowned for its rich and diverse culinary traditions, and the gluten-free market has embraced this heritage. European chefs and food producers have made remarkable strides in adapting traditional recipes to cater to gluten-free diets. For example, gluten-free versions of iconic European dishes like pizza, pastries, and pasta are now readily available, allowing individuals with dietary restrictions to enjoy these beloved foods without compromising on flavor or authenticity. Furthermore, in recent years, Europe has seen a considerable surge in health and wellness awareness. Many people are switching to gluten-free diets for alleged health benefits, even if they do not have gluten-related diseases. This trend has resulted in an increase in demand for gluten-free products, forcing producers to innovate and offer a diverse selection of options to match consumer preferences. According to the research report, “Europe Gluten Free Products Market Research Report, 2028", published by Actual Market Research, the market is anticipated to add USD 1 Billion from 2023 to 2028. Gluten-free products have a long history in Europe, dating back to the early 1900s, when Anton Schär began developing items for what would eventually become the first brand of packaged gluten-free foods. In the 1940s, Dr. Willem-Karel Dicke discovered that a gluten-free diet could be useful in treating celiac disease. This increased awareness of the illness and the demand for gluten-free products. In Europe in the 1970s, there existed a tiny but developing demand for gluten-free products. However, the market did not begin to expand considerably until the 1990s. This was due, in part, to greater awareness of celiac disease and other gluten-related diseases, as well as the growing popularity of the gluten-free diet as a means of losing weight or improving overall health. Today, the market for gluten-free products in Europe is booming with wide variety of gluten-free products available. Gluten-free pasta and pizza are becoming more popular in Italy. This is due in part to the fact that Italy has a strong pasta and pizza culture. A number of well-known Italian brands also provide gluten-free versions of their products. Furthermore, gluten-free tapas and paella are becoming more popular in Spain. This is due in part to the fact that Spain has a strong tapas and paella culture. A number of well-known Spanish brands also provide gluten-free versions of their products. In addition to France there is growing trend of gluten-free pastries and bread. This is due in part to the fact that France is a country with a strong pastry and bread culture. There are also a number of popular French brands that offer gluten-free versions of their products.

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Europe has some of the most rigorous regulations and labeling standards for gluten-free products. The European Union's legislation mandates that any product labeled as "gluten-free" must contain less than 20 parts per million (ppm) of gluten. This strict standard ensures that individuals with celiac disease or gluten intolerance can trust the accuracy of gluten-free labels and make informed choices about the products they consume. EU Regulation 1169/2011, this regulation pertains to the provision of food information to consumers. It requires that all pre-packaged foods, including gluten-free products, provide clear and accurate information about the presence of allergens, including gluten. The ingredients list must clearly indicate the presence of any gluten-containing ingredients, and if the product is labeled as gluten-free, it must meet the criteria specified in Regulation 828/2014. In addition to the EU regulations, some countries in Europe have their own national regulations for gluten-free products. For instance, in the United Kingdom, the Food Standards Agency (FSA) has issued guidance on the labeling of gluten-free products. The FSA guidance sets out the same requirements as the EU regulations, but it also includes some additional requirements, such as the need to provide a gluten-free claim on the front of the pack. According to the report, the market is segmented into product types, bakery products ( breads, rolls, buns and cakes, cookies, crackers, wafers and biscuits baking mixes and flours), snacks & RTE products, soups , sauces, pizzas & pasta and other types( condiments & dressings, dairy Products , gluten-free baby food, meats/ meats alternatives). The bakery products are widely consumed as gluten free product in Europe. Furthermore,, during the forecast period, it is expected that snacks and RTE products are gaining significant market growth in Europe gluten free product market. Snacks and RTE products offer convenience to consumers who are constantly on the go or have busy lifestyles. These products are pre-packaged and require little to no preparation, making them easy to consume as a quick and convenient snack or meal option. This convenience factor appeals to a wide range of consumers, including those with gluten-related disorders or dietary restrictions. Snacks and RTE products are often associated with social occasions, gatherings, and sharing. In Europe, where food plays a central role in social interactions, having gluten-free snack options allows individuals with dietary restrictions to participate fully in social events without feeling excluded. These products provide an inclusive and enjoyable experience for everyone, regardless of their dietary needs. Germany leads the market of gluten free product in Europe, followed by Italy and United Kingdom. German manufacturers have been at the forefront of innovation in the gluten-free product market. They have invested in developing new and improved gluten-free alternatives that closely resemble their gluten-containing counterparts in taste, texture, and quality. German brands have a wide variety of gluten-free options, including bread, pasta, snacks, and baking mixes, catering to diverse consumer preferences. Furthermore, Germany has made significant strides in raising awareness about gluten-related disorders and providing support for individuals with dietary restrictions. Various celiac disease and gluten intolerance associations exist in Germany, offering resources, information, and advocacy for individuals living gluten-free. This support network helps drive awareness and education about gluten-free living and contributes to the market growth. Furthermore markets of Italy, United Kingdom, Spain and Russia are also growing at significant pace in Europe.

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Kripa Shah

Kripa Shah

Senior Analyst

Based on form type market includes, solid and liquid. Liquid forms are significantly gaining popularity in gluten free product market of Europe and is expected to register highest CAGR of the market as well. Individuals with several dietary restrictions or allergies may benefit from liquid forms of gluten-free food. They can be made without other common allergens like dairy, soy, or nuts. This makes them ideal for people who need to avoid various allergens while still following a gluten-free diet. Some people with gluten-related diseases or sensitivities may find liquid forms of gluten-free items simpler to digest. The liquid format can help with digestion and absorption, especially for people who have weakened digestive systems or digestive disorders. Individuals who have difficulty digesting gluten-containing foods can benefit from this. The sources of the market include, plant based and animal based. The plant based sources dominates the market of gluten free products in Europe with significant market share. Furthermore during the anticipated time frame animal based process is anticipated to register highest CAGR of the market in Europe. According to the distribution channel market is segmented into specialty stores (bakery stores, confectionery stores, gourmet stores), supermarkets & hypermarkets, online, conventional stores (grocery stores, mass merchandizers, warehouse clubs), others (drugstores & pharmacies). The speciality stores dominate the market in Europe. During the forecast period the online channel is expected to exhibit highest CAGR of the market in Europe. Online shopping is a convenient way for people to purchase gluten-free products. Customers can shop from the comfort of their own homes and have their products delivered directly to their door. This is especially important for people with celiac disease, who may have difficulty finding gluten-free products in their local stores. Online retailers often offer discounts and promotions on gluten-free products. This makes it possible for customers to save money on gluten-free foods. Some of the major online channels in Europe that distribute gluten-free products include, Aldi, Amazon, Glutenfreeshop, Holland & Barrett and many more. Recent Developments: • In January 2023, Nestlé announced that it would be launching a new line of gluten-free snacks in Europe. The snacks will be made with a blend of rice, corn, and quinoa flours. • Dr. Schär: In February 2023, Dr. Schär announced that it would be opening a new gluten-free bakery in Germany. The bakery will be used to produce a wider range of gluten-free breads and pastries. • Bfree: In May 2023, Bfree announced that it would be launching a new line of gluten-free breads in Europe. The breads will be made with a blend of rice, corn, and quinoa flours. Major companies present in the market: General Mills Inc, The Kellogg Company, Mondelez International, Inc, The Kraft Heinz Company, Barilla Group, Hormel Foods Corporation, The Hershey Company, Dr. Schär AG / SPA, The Hain Celestial Group, Bob's Red Mill, Warburtons Ltd, Norside Food Ltd, Ecotone , Raisio Group.

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Kripa Shah

Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe Gluten Free Products market with its value and forecast along with its segments • Country-wise Gluten Free Products market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia By Product Type: • Bakery products (Breads, rolls, buns and cakes Cookies, crackers, wafers and biscuits Baking mixes and flours) • Snacks & RTE Products • Soups • Sauces • Pizzas & Pasta • Other Types (Condiments & Dressings, Dairy Products , Gluten-free Baby Food, Meats/ Meats Alternatives By Form: • Solid • Liquid By Sources: • Plant (Rice & corn, Oilseeds & Pulses, Others) • Animal (Dairy, Meat) By Distribution Channel: • Specialty Stores(Bakery Stores, Confectionery Stores, Gourment Stores) • Supermarkets & Hypermarkets • Online • Conventional Stores(Grocery Stores, Mass Merchandizers, Warehouse clubs) • Others(Drugstores & pharmacies) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • The Kraft Heinz Company
  • General mills Inc.
  • Kellogg Company
  • Hormel food
  • Mondelez International
  • Hershey Company
  • Barilla G. e R. Fratelli S.p.A
  • Gantner Electronic GmbH.
  • vitaco holdings limited
  • Bulk Powders
  • The Jel Sert Company
  • Bob's Red Mill
  • Norside Food Ltd
  • Freedom Foods Group Ltd

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Research Methodology
  • 2.1. Secondary Research
  • 2.2. Primary Data Collection
  • 2.3. Market Formation & Validation
  • 2.4. Report Writing, Quality Check & Delivery
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Assumptions
  • 3.3. Limitations
  • 3.4. Abbreviations
  • 3.5. Sources
  • 3.6. Definitions
  • 4. Economic /Demographic Snapshot
  • 5. Global Gluten Free Products Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Region
  • 5.3. Market Size and Forecast, By Geography
  • 5.4. Market Size and Forecast, By Product
  • 5.5. Market Size and Forecast, By Form
  • 5.6. Market Size and Forecast, By Source
  • 5.7. Market Size and Forecast, By Distribution channel
  • 6. Europe Gluten Free Products Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Country
  • 6.3. Market Size and Forecast, By Product
  • 6.4. Market Size and Forecast, By Form
  • 6.5. Market Size and Forecast, By Source
  • 6.6. Market Size and Forecast, By Distribution channel
  • 7. Market Dynamics
  • 7.1. Market Drivers & Opportunities
  • 7.2. Market Restraints & Challenges
  • 7.3. Market Trends
  • 7.4. Covid-19 Effect
  • 7.5. Supply chain Analysis
  • 7.6. Policy & Regulatory Framework
  • 7.7. Industry Experts Views
  • 7.8. Germany Gluten Free Products Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size and Forecast By Product
  • 7.8.3. Market Size and Forecast By Form
  • 7.8.4. Market Size and Forecast By Source
  • 7.8.5. Market Size and Forecast By Distribution channel
  • 7.9. United Kingdom Gluten Free Products Market Outlook
  • 7.9.1. Market Size By Value
  • 7.9.2. Market Size and Forecast By Product
  • 7.9.3. Market Size and Forecast By Form
  • 7.9.4. Market Size and Forecast By Source
  • 7.9.5. Market Size and Forecast By Distribution channel
  • 7.10. France Gluten Free Products Market Outlook
  • 7.10.1. Market Size By Value
  • 7.10.2. Market Size and Forecast By Product
  • 7.10.3. Market Size and Forecast By Form
  • 7.10.4. Market Size and Forecast By Source
  • 7.10.5. Market Size and Forecast By Distribution channel
  • 7.11. Italy Gluten Free Products Market Outlook
  • 7.11.1. Market Size By Value
  • 7.11.2. Market Size and Forecast By Product
  • 7.11.3. Market Size and Forecast By Form
  • 7.11.4. Market Size and Forecast By Source
  • 7.11.5. Market Size and Forecast By Distribution channel
  • 7.12. Spain Gluten Free Products Market Outlook
  • 7.12.1. Market Size By Value
  • 7.12.2. Market Size and Forecast By Product
  • 7.12.3. Market Size and Forecast By Form
  • 7.12.4. Market Size and Forecast By Source
  • 7.12.5. Market Size and Forecast By Distribution channel
  • 7.13. Russia Gluten Free Products Market Outlook
  • 7.13.1. Market Size By Value
  • 7.13.2. Market Size and Forecast By Product
  • 7.13.3. Market Size and Forecast By Form
  • 7.13.4. Market Size and Forecast By Source
  • 7.13.5. Market Size and Forecast By Distribution channel
  • 8. Competitive Landscape
  • 8.1. Competitive Dashboard
  • 8.2. Business Strategies Adopted by Key Players
  • 8.3. Key Players Market Share Insights and Analysis, 2022
  • 8.4. Key Players Market Positioning Matrix
  • 8.5. Porter's Five Forces
  • 8.6. Company Profile
  • 8.6.1. General Mills Inc
  • 8.6.1.1. Company Snapshot
  • 8.6.1.2. Company Overview
  • 8.6.1.3. Financial Highlights
  • 8.6.1.4. Geographic Insights
  • 8.6.1.5. Business Segment & Performance
  • 8.6.1.6. Product Portfolio
  • 8.6.1.7. Key Executives
  • 8.6.1.8. Strategic Moves & Developments
  • 8.6.2. The Kellogg Company
  • 8.6.3. Mondelez International, Inc
  • 8.6.4. The Kraft Heinz Company
  • 8.6.5. Barilla Group
  • 8.6.6. Hormel Foods Corporation
  • 8.6.7. The Hershey Company
  • 8.6.8. Dr. Schär AG / SPA
  • 8.6.9. The Hain Celestial Group
  • 8.6.10. Bob's Red Mill
  • 8.6.11. Warburtons Ltd
  • 8.6.12. Norside Food Ltd
  • 8.6.13. Ecotone
  • 8.6.14. Raisio Group
  • 9. Strategic Recommendations
  • 10. Annexure
  • 10.1. FAQ`s
  • 10.2. Notes
  • 10.3. Related Reports
  • 11. Disclaimer

List of Tables

Table 1: Global Gluten Free Products Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Gluten Free Products Market Size and Forecast, By Product (2017 to 2028F) (In USD Billion)
Table 6: Global Gluten Free Products Market Size and Forecast, By Form (2017 to 2028F) (In USD Billion)
Table 7: Global Gluten Free Products Market Size and Forecast, By Source (2017 to 2028F) (In USD Billion)
Table 8: Global Gluten Free Products Market Size and Forecast, By Distribution channel (2017 to 2028F) (In USD Billion)
Table 9: Europe Gluten Free Products Market Size and Forecast, By Product (2017 to 2028F) (In USD Billion)
Table 10: Europe Gluten Free Products Market Size and Forecast, By Form (2017 to 2028F) (In USD Billion)
Table 11: Europe Gluten Free Products Market Size and Forecast, By Source (2017 to 2028F) (In USD Billion)
Table 12: Europe Gluten Free Products Market Size and Forecast, By Distribution channel (2017 to 2028F) (In USD Billion)
Table 13: Influencing Factors for Global Gluten Free Products Market, 2022
Table 14: Germany Gluten Free Products Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 15: Germany Gluten Free Products Market Size and Forecast By Form (2017 to 2028F) (In USD Billion)
Table 16: Germany Gluten Free Products Market Size and Forecast By Source (2017 to 2028F) (In USD Billion)
Table 17: Germany Gluten Free Products Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 18: United Kingdom Gluten Free Products Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 19: United Kingdom Gluten Free Products Market Size and Forecast By Form (2017 to 2028F) (In USD Billion)
Table 20: United Kingdom Gluten Free Products Market Size and Forecast By Source (2017 to 2028F) (In USD Billion)
Table 21: United Kingdom Gluten Free Products Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 22: France Gluten Free Products Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 23: France Gluten Free Products Market Size and Forecast By Form (2017 to 2028F) (In USD Billion)
Table 24: France Gluten Free Products Market Size and Forecast By Source (2017 to 2028F) (In USD Billion)
Table 25: France Gluten Free Products Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 26: Italy Gluten Free Products Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 27: Italy Gluten Free Products Market Size and Forecast By Form (2017 to 2028F) (In USD Billion)
Table 28: Italy Gluten Free Products Market Size and Forecast By Source (2017 to 2028F) (In USD Billion)
Table 29: Italy Gluten Free Products Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 30: Spain Gluten Free Products Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 31: Spain Gluten Free Products Market Size and Forecast By Form (2017 to 2028F) (In USD Billion)
Table 32: Spain Gluten Free Products Market Size and Forecast By Source (2017 to 2028F) (In USD Billion)
Table 33: Spain Gluten Free Products Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)
Table 34: Russia Gluten Free Products Market Size and Forecast By Product (2017 to 2028F) (In USD Billion)
Table 35: Russia Gluten Free Products Market Size and Forecast By Form (2017 to 2028F) (In USD Billion)
Table 36: Russia Gluten Free Products Market Size and Forecast By Source (2017 to 2028F) (In USD Billion)
Table 37: Russia Gluten Free Products Market Size and Forecast By Distribution channel (2017 to 2028F) (In USD Billion)

List of Figures

Figure 1: Global Gluten Free Products Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Gluten Free Products Market Share By Region (2022)
Figure 6: Europe Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Europe Gluten Free Products Market Share By Country (2022)
Figure 8: Germany Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: UK Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: France Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Italy Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Spain Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Russia Gluten Free Products Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 14: Competitive Dashboard of top 5 players, 2022
Figure 15: Porter's Five Forces of Global Gluten Free Products Market

Market Research FAQs

The growth of the gluten-free market in Europe can be attributed to several factors. One of the primary reasons is the increasing prevalence of gluten-related disorders, such as celiac disease and gluten sensitivity, in the region. The rising awareness and diagnosis of these conditions have led to a greater demand for gluten-free products. Additionally, the growing health and wellness trend, increased availability and variety of gluten-free options, and improved product quality and taste have also contributed to market growth.

Popular gluten-free product categories in Europe include gluten-free bread, pasta, cereals, snacks, cookies, cakes, and baking mixes. Dairy products, sauces, condiments, and ready-to-eat meals with gluten-free labels are also in demand. Additionally, there is a growing market for gluten-free alternatives in the beer and alcoholic beverage sector.

Yes, there are regulations governing gluten-free labeling in Europe. The European Union (EU) has established regulations that specify the maximum amount of gluten allowed in products labeled as "gluten-free." The threshold is set at 20 parts per million (ppm) of gluten. Manufacturers must comply with these regulations to ensure the safety and accuracy of gluten-free labeling

The gluten-free market in Europe faces certain challenges. One of the challenges is the risk of cross-contamination during the production process, as even small traces of gluten can be harmful to individuals with gluten-related disorders. Maintaining the integrity of gluten-free supply chains and ensuring reliable testing methods to verify gluten-free claims are ongoing challenges for

European consumers have embraced the gluten-free trend, driven by various factors. Increased awareness of gluten-related disorders and the availability of gluten-free products have made it easier for consumers to adopt a gluten-free lifestyle. Moreover, the health and wellness trend, along with a growing interest in specialized dietary needs, has encouraged consumers to choose gluten-free options. The influence of social media, online communities, and awareness campaigns has also played a role in promoting the gluten-free trend among European consumers.
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Europe Gluten Free Products Market Research Report, 2028

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