Colombia Television Market Research Report, 2028

The majority of Colombians consider television to be a source of fun and happiness. it is widely seen as a source of entertainment and enjoyment for Colombians. Television can also foster social connections and serve as a topic of conversation among friends, family, and colleagues. Television is considered an important medium for accessing news and information. Television viewership in Colombia can be observed across various age groups, but certain age demographics may exhibit higher likelihoods of watching TV. Children and adolescents form another demographic with significant TV viewership. Educational programs, cartoons, and youth-oriented content cater to their interests and play a crucial role in their entertainment and educational experiences. However, it's important to note that younger generations are increasingly consuming content through digital platforms and streaming services. Additionally, Older adults and senior citizens, typically aged 55 and above, also demonstrate significant television viewership. TV serves as a primary source of news, entertainment, and companionship for many in this age group. They may have more leisure time available and rely on television as a form of entertainment and staying connected with current events. According to the research report "Columbia Television Market Research Report, 2028," published by Actual Market Research, The Columbia Television Market is expected to grow at above 3.2 % CAGR from 2023 to 2028. Smart TVs have gained popularity worldwide, including in Colombia, due to their added functionalities and internet connectivity. Smart TVs allow users to connect to the internet directly through their television, providing access to a wide range of online content, streaming services, and apps. This feature enables viewers to enjoy on-demand video platforms, browse the web, access social media, and even stream content from their smartphones or other devices to the TV screen. Additionally Smart TVs often include advanced features such as voice control, screen mirroring, and personalized content recommendations. These features enhance the user experience, making it easier to navigate and interact with the TV and its content. Voice control, in particular, allows users to operate the TV using voice commands, providing a more intuitive and hands-free experience. Popular screen sizes in Colombia typically range from 55 inches and above. These larger screens are favoured for living rooms, entertainment spaces, and dedicated home theatres. However, it's important to note that the preference for screen size can vary depending on factors such as room size, viewing distance, and personal preferences.

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The Colombian government, through entities such as the Ministry of Commerce, Industry, and Tourism (Ministerio de Comercio, Industrial y Turismo - MinCIT), establishes technical standards that televisions must meet to be sold in the country. These standards cover various aspects such as electrical safety, electromagnetic compatibility, energy efficiency, and labeling requirements. Additionally, Televisions manufactured or imported into Colombia are typically required to undergo certification and compliance processes. This involves testing the products against the relevant technical standards and obtaining certification from authorized testing laboratories or certification bodies. The National Accreditation Body of Colombia (Organismo Nacional de Acreditación de Colombia - ONAC) is responsible for accrediting laboratories that conduct these tests. Samsung, LG, Sony, Philips, TCL, Panasonic, Hisense are major brands in Argentina. Country has experienced economic volatility, including high inflation rates and currency devaluation. These factors can impact manufacturing costs, the availability of raw materials, and the affordability of finished products, making it challenging for manufacturers to maintain profitability. The television industry is rapidly evolving, with new technologies and features emerging regularly. Manufacturers need to invest in research and development to stay up-to-date with the latest trends and consumer demands. Keeping pace with technological advancements can be challenging for smaller or less resourceful manufacturers. Furthermore, Energy efficiency regulations and standards can pose challenges for television manufacturers. Compliance with energy efficiency requirements may require design modifications and additional investments in technology and production processes. Considered in this report • Geography: Columbia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Columbia Television Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Kripa Shah

Senior Analyst

Type of tv • Smart tv • Non smart tv By Distribution Channel • Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV

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By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Columbia, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial. ?