Colombia Luggage Market Research Report, 2029

The luggage market in Colombia has, during the past decades, evolved greatly. In historical terms, it began increasing its growth starting with the 1990s, roughly at the same time as the rising urbanization and traveling. From then on and into the early 2000s, increased tourism and business travel just added extra impetus to the growing phenomenon which culminated in the high demand for diversified products of quality. International brands flocked to Colombia in the 2010s, coupled with the development of online platforms, which dramatically increased consumer options and access in the market. Colombia's regulation and policymaking infrastructure provides the safe and effective delivery of products. ICONTEC-Colombian Institute of Technical Standards and Certification- set standards for materials and manufacturing processes. The DIAN-National Tax and Customs Direction-oversaw the rules and tariffs set by brands bringing in imports. These rules guarantee that products are up to and even more than adequate levels of safety and quality, which are of the greatest benefit to consumers and manufacturers alike in the Colombian luggage market. Luggage sales within Colombia have been solid, and on the upswing. A middle class has been emerging, with corresponding increases in disposable income and domestic and international travel. The market is also shifting to premium or durable products where consumers prefer well-known international brands and innovative designs. Top brands in the international area include Samsonite, American Tourister, and Delluxe, while on the local side, there are Totto, Kappa, and others that cater to all consumer needs ranging from affordable to top of the line luggage. According to the research report, "Colombia Luggage Market Research Report, 2029," published by Actual Market Research, the Colombia luggage market is anticipated to add to more than USD 90 Million by 2024–29. The strength of robust economic growth made for a perfect experience with the luggage market in Colombia. For the last ten years, the country's GDP has grown steadily that increased consumers' ability to spend and disposable income. Due to this uptrend in its economy, a larger portion of consumers could afford better quality and stylish luggage. As a result of the expansion of a middle class in Colombia, the trend is clearly high-value products that serve status and functionality needs. International brands such as Samsonite and American Tourister have particularly benefited from this trend, as premium products from these companies have experienced great demand. The development of e-commerce has greatly improved access to consumers in Colombia and completely changed their luggage market. On the platforms of Mercado Libre and Linio, for example, have become indispensable tools in the buying habits of consumers. They represent the handy and cheap options. Increased e-commerce has enabled international brands to penetrate the Colombian market and to make it easier for consumers to compare products, read reviews, and make informed choices. Key players in the Colombian market include local brands, especially Totto and Kappa. They reflect the very peculiar consumer preference as well as the demand of the country. The company, Totto, is known to specialize in functional yet stylish designs and building quality and innovation as the market hallmark of their brand, while Kappa responded to the demand for something trendy but affordable luggage option.

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Travel bags are among the top-selling items in Colombia, an indication of how tourism and traveling have become a significant factor in the country. There has been an increased demand for sturdy and spacious bags that can withstand traveling as Colombians are becoming more functional in traveling. There are multiple compartments, lightweight, and convenience while traveling into and out of Colombia, so people enjoy casual bags. The Casual Bags are greatly enjoyed by Colombians. These bags are cherished for everyday use and are used for casual excursions as they have elegance and practicability. Colombians like casual collections that can be used in an endless number of ways including backpacks and messenger bags. Unique designs and colors rule the local market for these bags, influenced by the culture of the region and its preferences. Business Bags are on the rise with more Colombians seeking professional and stylish product presentations for work. Under this category fall streamlined business-like briefs and laptop bags for working professionals. Colombian customers like practicability and style, but increasingly want to add modern stylishness with multifunctionality. Other Bags Suitable bags designed for specific applications, such as: gym bags, diaper bags, outdoor bags. Although this line is much less dominant than travel bags and casual bags, it still caters for a niche in the Colombian marketplace. These bags are most typically developed for a purpose-specific intent, such as water resistance for use outside or extra compartments for baby supplies. Traditional Luggage is still in demand in Colombia, especially because of durability and classic design. The subcategory traditional luggage consists of ordinary suitcases, duffel bags, and travel trunks and is regarded as particularly durable and practical. Such traditional luggage is liked by the Colombians for simplicity in operation - stability, adequate capacity, and convenience in use of the luggage. Confidence in reliability and used-by experience make traditional luggage frequently attractive when designed to have a local character. Unlike the other markets, traditional Colombian-made luggage often tends to feature bright colours and regional patterns, providing a unique mixture of functionality and cultural expression. Smart Luggage is slowly rising in Colombia, with the interest people have in integrating technology into their traveling solutions. This category comes with bags featuring more advanced features such as GPS tracking, built-in charging ports, and electronic locks. Indeed, given that Colombian consumers are growing in their tech prowess and leading demand for innovative, convenient travel solutions, smart luggage growth would be in good stepping line with this paradigm. Usage of smart luggage is more prominent among Colombian consumers than in other nations, and in most countries, people tend to seek smart luggage due to its potential in enhancing security and convenience factors during travel, hence they often emphasize on features focused at product toward the frequent travelers and tech enthusiasts. Incorporation of technology into luggage often appeals to the sensibilities of modern travelers in Colombia, as it's considered a competitive advantage and also a part of the global trend. Offline Channels Offline channels are conventional and yet still of much importance when it comes to buying luggage in Colombia. This comprises brick and mortar store and includes specialty luggage shops, department stores, and supermarkets. Colombians appreciate offline shopping mainly because it entails a touch-and-feel approach when inspecting the quality and durability of the luggage before buying. Seeing, touching, and testing help for immediacy and assurances. Moreover, physical stores are more inclined to offer local service and same-day purchase satisfaction because such people like touching the product while purchasing it. Offline channels in Colombia are heavily used to promote local brands and traditional designs that find a foothold in that geographical area, reflecting both practicality and cultural appropriateness. Online Channels Colombian Internet penetration and mobile device use, which was virtually at zero levels in 2006, have gone through the roof since then, showing an accelerated growth in online channels. E-commerce platforms, such as Mercado Libre, Linio, and Amazon, have become popular in purchasing luggage, especially because of convenience, a wide choice, and competitive prices. The users in Colombia like the added facility of product comparison, reading reviews of other clients and enjoying a broader range of international and local brands all from the comfort of their own homes.

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Nikita Jabrela

Business Development Manager

Considered in this report • Geography: Colombia • Historic Year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Colombia Elevator & Escalator Market with its value and forecast along with its segments • Application wise tire industry distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Travel Bag • Causal Bag • Business Bag • Other Bag

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By Form: • Traditional Luggage • Smart Luggage By Distribution Channel: • Offline Channel • Online Channel The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to elevator & escalator industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.