Colombia Drinkable Yogurt Market Research Report, 2028

Colombia's rapidly developing dairy industry, the drinkable yoghurt business has grown to be a sizable and vibrant industry. With a rich cultural heritage rooted in the consumption of dairy products, Colombia has witnessed a growing demand for convenient and nutritious beverages, resulting in the rapid expansion of the drinkable yogurt segment. Drinkable yogurt holds a special place in Colombian culture, as it offers a convenient and refreshing way to enjoy the goodness of yogurt on the go. It has become an integral part of the Colombian diet, enjoyed by people of all ages throughout the day. Whether it's consumed as a quick breakfast option, a mid-day snack, or a post-workout refreshment, drinkable yogurt is embraced as a versatile and nourishing choice. The drinkable yogurt market segment offers a unique combination of taste, health benefits, and convenience, appealing to a diverse consumer base ranging from health-conscious individuals to those seeking on-the-go refreshment options. Moreover, the social aspect of drinkable yogurt cannot be overlooked. It is often enjoyed as a communal experience, with families and friends coming together to savour this refreshing beverage. In social gatherings and celebrations, drinkable yogurt is often served alongside traditional Colombian dishes, adding a touch of familiarity and comfort to the culinary experience. According to the research report “Colombia Drinkable Yogurt Market Research Report, 2028," published by Actual Market Research, The Colombia Drinkable Yogurt market is projected to reach market size of more than USD 734 Million by 2028. In Colombia, The preference for plain or flavoured drinkable yogurt varies among consumers based on personal taste preferences, health considerations, and cultural factors. However, flavoured drinkable yogurt tends to have a wider consumer base and higher demand due to its enhanced taste profiles and broader appeal, particularly among younger consumers and children. The sweet and fruity flavours are often seen as a refreshing and enjoyable alternative to plain yogurt. Flavoured drinkable yogurt is often perceived as a treat or a convenient snack option for consumers on the go. In Colombia, demand for vegan drinkable yoghurt has been rising gradually as more people adopt plant-based diets or look for dairy-free substitutes because of dietary limitations, ethical considerations, or personal preferences.

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The core of Colombia's yoghurt distribution system is retail outlets. These include supermarkets, hypermarkets, and convenience stores, which offer a wide range of yogurt brands and flavors. Supermarket chains such as Exito, Carulla, and Jumbo are prominent players in the retail sector, providing a one-stop shopping experience for consumers. Retail stores provide extensive shelf space, allowing different yogurt brands to showcase their products and attract customers with appealing packaging and promotional offers. The advent of e-commerce has revolutionized the yogurt market in Colombia. Online retail platforms, such as dedicated grocery delivery services, provide consumers with the convenience of ordering yogurt products from the comfort of their homes. The e-commerce players in Colombia, like Rappi and MercadoLibre, offer a wide range of yogurt brands and flavors, ensuring doorstep delivery within a specified timeframe. The Colombian Agricultural Institute is responsible for regulating and supervising agricultural products, including dairy products. ICA establishes quality standards, hygiene requirements, and production guidelines for the dairy industry, including the production of milk used in the manufacturing of drinkable yogurt. The National Institute for Food and Drug Surveillance (INVIMA) is the regulatory body in charge of making sure that food items, especially drinkable yoghurt, are safe, effective, and of high quality. Colombia's market for drinkable yoghurt offers a promising environment, driven by consumer desires for convenient and healthful solutions. With so many possibilities, the market can satisfy the various wants and needs of customers, guaranteeing that options for tasty and wholesome drinkable yoghurt are available all around the nation. Recent Developments: • In 2022, Danone launched "Danone Frut Up" in Colombia, a new line of drinkable yogurts featuring fruit pieces and a creamy texture. The product aims to provide a flavorful and enjoyable yogurt experience, appealing to consumers who prefer a fruit-infused twist. • In 2022, Colanta introduced "Colanta Línea Activa," a new line of drinkable yogurts fortified with probiotics and functional ingredients aimed at promoting digestive health. The product targets health-conscious consumers seeking specific health benefits from their yogurt consumption. • In 2021, Nestlé launched "Nestlé Acti-V," a range of drinkable yogurt products in Colombia. These yogurts are enriched with vitamins and minerals, targeting consumers looking for a nutritious and convenient option to support their active lifestyles. • In 2021, Alpina introduced a new line of drinkable yogurt called "Yogulandia" in Colombia. The product is targeted towards children and features fun packaging, appealing flavors, and added vitamins and minerals to cater to the nutritional needs of kids. • In 2020, Grupo Nutresa launched "Yogo Pop" in Colombia, a new range of drinkable yogurt products that combine yogurt with crunchy cereal balls. The product offers a unique textural experience and appeals to consumers looking for a convenient and satisfying snack option.

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Kripa Shah

Senior Analyst

Considered in this report • Geography: Colombia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Colombia Drinkable yogurt market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Category • Dairy-based • Non-dairy based

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By Type • Flavoured • Plain BY Distribution Channel • Hypermarket and supermarket • Convenience store • Speciality store • Online • Other By Packaging • Cup • Bottles • Tetra pack • Pouch The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Bottled water Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.