China Wine Market Research Report, 2028

China has the demand for wine has grown significantly, driven by rising disposable incomes, urbanization, changing consumer preferences, and a growing middle class. China's wine market presents immense potential for both domestic and international wine producers. The wine market in China has witnessed a shift in consumer preferences from traditional alcoholic beverages to wine. Wine is increasingly viewed as a symbol of sophistication, luxury, and social status. This shift in preferences has been driven by factors such as globalization, Western influences, and a desire for new experiences. China has also experienced a rapid expansion of its domestic wine production industry. The government has encouraged vineyard planting and winery construction in various regions across the country, leading to an increase in the number of domestic wineries. Chinese winemakers are investing in technology, vineyard management, and winemaking techniques to improve the quality of their wines. Wine appreciation and knowledge have gained popularity in China. Wine tastings, courses, and events are increasingly common, helping to educate consumers about different wine styles, regions, and food pairings. Sommeliers and wine professionals play a vital role in promoting wine culture and guiding consumers in their wine choices. Gifting wine has become a common practice in China, particularly during festive seasons and social occasions. Wine is often seen as a prestigious and sophisticated gift, symbolizing goodwill, respect, and appreciation. Wine is often seen as a luxury product and a symbol of status in China. The association of wine with sophistication, elegance, and prestige has contributed to its appeal among affluent consumers. The wine market in China caters to consumers seeking high-end and premium wines, often imported from renowned wine-producing regions. According to the research report "China Wine Market Research Report, 2028," published by Actual Market Research, The China Wine market was valued at above USD 44.52 Billion in 2022. The wine market in China has several unique characteristics and specialties that distinguish it from other global wine markets. Red Wine Dominance, Luxury and Status Symbol, Gifting Culture, E-commerce Boom, Wine Education and Tastings, Emerging Wine Tourism, Counterfeit Concerns, etc. The wine market in China encompasses various product types to cater to different consumer preferences. Red Wine, White Wine, Sparkling Wine, Rosé Wine, Fortified Wine, Ice Wine. There are several popular wine brands in China that have gained recognition and popularity among Chinese consumers. Some notable wine brands in China are, Great Wall (Changyu), Dynasty, Grace Vineyard, Silver Heights, Helan Mountain, Ao Yun, etc. The wine market in China can be categorized by color types, with the following color categories being prominent are, Red Wine, White Wine, Rosé Wine, Sparkling Wine. In the wine market of China, the most popular wine category is red wine. Red wine holds a dominant position in terms of both consumption and preference among Chinese consumers. Several factors contribute to the popularity of red wine in China such as, Cultural Significance, Health Benefits, Compatibility with Chinese Cuisine, Rise of Domestic Production, Bordeaux Influence, etc. In the Chinese wine market, there is a range of wines available based on sweetness levels to cater to diverse consumer preferences. Such as, Dry Wines, Off-Dry Wines, Sweet Wines, Semi-Sweet Wines. It's worth noting that while dry wines are more prevalent in the Chinese market, there is an increasing interest in different sweetness levels as consumer preferences evolve. Winemakers, both domestic and international, are recognizing this trend and offering a variety of wines to cater to the varying sweetness preferences of Chinese consumers. The wine market in China has various distribution channels through which wines are sold and distributed. Some of the key distribution channels in the Chinese wine market are, Traditional Retail, Online Retail, Wine Specialty Stores, Hotels, Restaurants, and Bars, Duty-Free Shops, Direct Sales. The Chinese Wine Market has some key drivers and opportunities which help the wine market of China to move forward towards growth. Key Drivers of the Wine Market in China are, Growing Middle Class, Changing Consumer Preferences, Cultural Significance. Opportunities in the Wine Market of China are, Rising Wine Consumption, Premiumization and Trading Up, E-commerce and Online Sales.

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Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • China wine market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Still Wine • Sparkling Wine

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Kripa Shah

Senior Analyst

By Colour • Red Wine • White Wine • Rose Wine • Others By Sweetness Level • Semi-Sweet • Dry • Sweet • Semi-Dry By Distribution Channel • On Trade • Off Trade

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to wine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.