China Vodka Market Research Report, 2028

In China's vibrant drinking culture, vodka takes centre stage, captivating hearts with its versatility, purity, and alluring embrace. Toasting, known as "Ganbei," is an integral part of Chinese drinking culture. When toasting with vodka, it is customary to make eye contact, raise glasses, and drink in unison. Toasts are often accompanied by heartfelt words expressing good wishes and respect. Vodka is often seen as a catalyst for social interaction and bonding among friends, colleagues, and family members. Sharing vodka creates a sense of camaraderie and strengthens relationships. Vodka plays a prominent role in business and networking activities in China. Business deals and relationships are often cultivated and nurtured over drinks, where vodka serves as a tool for establishing trust and building connections. Additionally, vodka is commonly associated with celebratory occasions and festivals in China. It is often served during weddings, banquets, and festivals like Chinese New Year, symbolising joy, prosperity, and good fortune. Vodka, particularly premium imported brands, is often considered a desirable gift item in China. It is seen as a thoughtful and sophisticated gift to present on special occasions or to show appreciation. The packaging and reputation of vodka brands can add to their appeal as gift items. Chinese vodka culture often blends elements of traditional Chinese customs with the influence of international drinking trends. This fusion can be seen in the incorporation of vodka into traditional toasting rituals or the creation of fusion cocktails that combine Chinese ingredients with vodka. According to the research report "China Vodka Market Research Report, 2028," published by Actual Market Research, the China Vodka Market was valued at above USD 1.33 billion in 2022. In China, there is a preference for imported vodka brands, particularly those with a reputation for quality and craftsmanship. Premium and super-premium vodka brands are often preferred by consumers who seek a luxurious and high-quality drinking experience. Additionally, flavoured vodkas have gained popularity in China. Chinese consumers appreciate the unique and diverse flavour profiles that flavoured vodkas offer, as they can be used to create innovative and refreshing cocktails. Popular flavours include citrus, berry, vanilla, and coffee. In major cities like Shanghai and Beijing, vodka festivals are organised to celebrate the spirit and its diverse flavours. These festivals feature vodka tasting booths, cocktail bars, food vendors, live entertainment, and educational workshops, providing attendees with an immersive vodka experience. China's alcohol industry hosts trade shows and expos where vodka producers, distributors, and industry professionals gather to showcase their products and network. These events serve as platforms for business collaborations, product launches, and industry insights. It includes the China Food and Drinks Fair, the Shanghai International Wine & Spirits Exhibition, the Chengdu Food and Drinks Fair, the China Alcoholic Drinks Expo, and the China International Import Expo (CIIE). Chinese consumers are active on social media platforms like Weibo, WeChat, and Douyin (the Chinese version of TikTok). Social media influencers and content creators often showcase vodka-related content, including cocktail recipes, reviews, and lifestyle posts. These trends and content can influence consumer choices and generate interest in specific vodka brands. In China, several major vodka brands have gained popularity and established a strong presence in the market. Absolut, Smirnoff, Grey Goose, Belvedere, Absolut Elyx, and Luksusowa are major brands in China. Vodka is sold through various sales channels to cater to the diverse preferences and shopping habits of consumers. Off-trade retail refers to the sale of vodka through retail stores where consumers purchase the products for consumption at home. This includes supermarkets, hypermarkets, convenience stores, and liquor stores. Large chain supermarkets such as Carrefour, Walmart, Tesco, and Auchan often have dedicated sections for alcoholic beverages, including vodka. Hypermarkets, similar to supermarkets but on a larger scale, provide an extensive selection of products, including vodka. Examples of hypermarkets in China include Suning, RT-Mart, and Lotus Supercenter. Convenience stores like 7-Eleven, FamilyMart, and Lawson are popular in China and often stock a selection of alcoholic beverages, including vodka. The e-commerce industry has experienced significant growth in China, and online retailers have become popular sales channels for vodka. Consumers can browse and purchase vodka from online platforms such as JD.com, Tmall, and specialised alcohol e-commerce websites. Online retail provides convenience, a wide range of options, and the ability to compare prices and read reviews. Vodka can be delivered directly to consumers' homes or picked up at designated collection points. The Food Safety Law of the People's Republic of China establishes the overall framework for food safety in the country. It includes provisions related to the production, labelling, advertising, and distribution of alcoholic beverages, including vodka. The country has IPR laws and regulations in place to protect the trademarks and intellectual property of vodka brands. This helps prevent counterfeiting and infringement of brand names, packaging, and logos. The government imposes taxes and pricing regulations on alcoholic beverages, including vodka. These regulations determine the taxation rates, minimum pricing, and other pricing-related aspects to ensure fair competition and prevent the sale of counterfeit or substandard products. Additionally, there are regulations regarding the advertising and marketing of alcoholic beverages, including vodka. These regulations restrict certain forms of alcohol promotion, target audiences, and content that may be considered misleading or encourage excessive consumption. The aim is to protect public health and promote responsible drinking. China is a vast country with diverse regional preferences and consumer demographics. What works in one region may not necessarily resonate with consumers in another. Understanding these regional and demographic variations and tailoring marketing strategies accordingly can be a challenge for vodka brands. Traditional Chinese alcoholic beverages such as baijiu and rice wine have a long-standing cultural significance and are deeply ingrained in Chinese drinking culture. Vodka, being a Western-style spirit, may face competition from these traditional drinks and the established preferences of Chinese consumers. Chinese consumers are becoming more open to trying international spirits, including vodka. The younger generation, in particular, is increasingly exposed to Western cultures and trends, leading to a greater appreciation for diverse alcoholic beverages. This presents an opportunity for vodka brands to capitalise on this evolving consumer preference. The rise of cocktail culture in China has created a demand for spirits like vodka, which are versatile and widely used in cocktail recipes. Bartenders and mixologists are playing a crucial role in introducing and promoting vodka-based cocktails to Chinese consumers. The growth of cocktail bars and mixology events indicates a positive Research Report for vodka as an essential ingredient in modern drinking experiences. Urbanisation and the influence of Western lifestyles in major Chinese cities have led to changes in drinking habits and preferences. Urban areas tend to have a higher concentration of bars, clubs, and restaurants where vodka can be promoted and consumed. The urban population's exposure to international cuisines and drinking cultures also contributes to the demand for vodka. Considered in this report

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• Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • China Vodka Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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• Standard • Premium • Ultra-Premium By Sales Channel • On trade • Off trade By Age Group • 18 to 28 • 29 to 38 • 39 to 48 • 48 + The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vodka Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.