China UHT (Ultra-High Temperature) Milk Market Research Report, 2028

UHT milk offers convenience to consumers as it does not require refrigeration until opened. It can be stored at room temperature for an extended period, typically several months. This feature makes UHT milk a preferred choice for consumers who may have limited access to refrigeration or prefer to stock up on milk for longer durations. As China's urban population continues to grow, there is an increasing demand for convenient and ready-to-consume food and beverage products. UHT milk aligns well with the busy and fast-paced lifestyles of urban dwellers who seek convenient and healthy options. The rise of single-person households and the increasing number of working individuals also contribute to the demand for individual-sized UHT milk packs. As disposable incomes continue to rise in China, consumers are willing to spend more on premium and convenient food and beverage products. UHT milk, with its perceived quality, convenience, and longer shelf life, caters to this growing demand for premium products. The growth of coffee and tea cultures in China has provided additional opportunities for the UHT milk market. UHT milk is commonly used as a creamer or milk substitute in coffee and tea beverages, particularly in ready-to-drink coffee and tea products, further driving its consumption. According to the research report, “China UHT Market Research Report, 2028” published by Actual Market Research, the China market was valued at USD 7.31 Billion market size in 2022. China's changing demographics, including an ageing population and increasing urbanisation, have contributed to the growth of the UHT milk market. Older adults often prefer UHT milk due to its longer shelf life and convenience, while urban dwellers appreciate its easy availability and on-the-go consumption options. There is a growing trend among consumers in China to seek organic and premium UHT milk products. Consumers are willing to pay a premium for UHT milk that is produced from organic sources, free from artificial additives, and marketed as high-quality and healthy. Flavored UHT milk, such as chocolate, strawberry, and vanilla, is gaining popularity among Chinese consumers. These flavored variants offer a wider range of options and cater to different taste preferences, particularly among children and younger consumers. Consumers' growing interest in health and wellness has led to the development of mobile apps and wearable devices that help track and monitor their dietary intake. Some UHT milk brands are partnering with these platforms to provide nutritional information, personalized recommendations, and loyalty programs to health-conscious consumers. For instance, some well-known UHT milk brands in China include Mengniu Dairy, Yili, Bright Dairy, Junlebao, Feihe Dairy, and more. In addition, Liquid milk has been a traditional and culturally accepted form of milk consumption in China. Many consumers are accustomed to drinking milk in liquid form and prefer it as part of their daily routine. The familiarity and adherence to traditional consumption habits support the dominance of the liquid form segment.

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Based on product type, the market is divided into Whole, Skimmed, partially skimmed, fat-filled, and many more. China has witnessed a growing interest in fitness and sports, with more individuals engaging in physical activities and adopting healthier lifestyles. Skimmed milk, being a low-fat and protein-rich option, is favored by fitness enthusiasts and athletes as a source of high-quality protein for muscle recovery and growth. With increasing health awareness among Chinese consumers, there is a rising demand for healthier food and beverage options. Skimmed milk aligns with the trend towards healthier choices, as it is perceived as a nutritious option due to its lower fat content while still providing essential nutrients such as protein, calcium, and vitamins. In addition, Whole milk contains a higher fat content, which provides essential nutrients such as vitamins A, D, E, and K, as well as healthy fats. In China, where dairy consumption is often associated with overall well-being and nutrition, some consumers priorities the nutritional benefits offered by whole milk. In addition, based on source, Animal-based milk, especially cow milk, has a long-standing tradition and cultural acceptance in China. Cow milk is widely consumed and has been a significant part of the Chinese diet for many years. Similarly, goat milk and buffalo milk have their own regional and cultural significance. Furthermore, the growing number of vegans and individuals with lactose intolerance has fueled the demand for plant-based milk alternatives. Almond milk, soy milk, and other plant-based options are popular among these consumer segments seeking dairy-free alternatives. Based on end-use applications, China has experienced significant growth in its retail sector over the years, with the expansion of supermarkets, hypermarkets, convenience stores, and online retail platforms. These channels provide convenient access to a wide range of products, including UHT milk, for consumers across various regions. China's urban population is increasing, leading to changing consumer preferences and lifestyles. Urban dwellers often have busy schedules and seek convenience in their daily lives, including their food and beverage choices. UHT milk offers a longer shelf life, eliminating the need for frequent refrigeration, and is easy to consume on the go, making it an attractive option for urban consumers. In addition, based on the distribution channel, UHT milk serves as a crucial ingredient in the food processing industry for the production of various dairy-based products such as yoghurt, ice cream, cheese, and baked goods. The food processing industry in China is witnessing substantial growth due to changing dietary habits, increasing westernization of food consumption patterns, and the introduction of new dairy-based products in the market. The B2B segment plays a vital role in supplying UHT milk to food processors and manufacturers, leading to a higher CAGR. Start-ups: • Three Squirrels is a well-known Chinese snack food company that has expanded into the dairy market, including UHT milk. They offer a range of UHT milk products with different flavors and packaging options. The company has gained popularity for its innovative marketing strategies and unique packaging designs, targeting younger consumers. • Junlebao is a dairy company that focuses on UHT milk products in China. They offer various UHT milk products, including flavored milk and functional milk beverages. Junlebao has positioned itself as a provider of healthy and nutritious dairy products, targeting both adults and children. • Guanshan is a start-up that specializes in organic and natural dairy products, including UHT milk. The company emphasizes the use of high-quality milk sources and employs advanced production processes to ensure product quality. Guanshan targets health-conscious consumers seeking premium UHT milk options.

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Kripa Shah

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Considered in this report: • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • China UHT Milk market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Whole • Skimmed • Partly Skimmed • Fat Filled

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By Source: • Animal Based • Plant Based By Form: • Liquid • Solid By End Use Application: • Retail Sales • Dairy Product • Bakery & Confectionery • Milk & Milk based Beverages • Infant Formula By Distribution Channel: • B2C • B2B The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the UHT Milk industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.