China Spreads Market Research Report, 2028

The great variety of tastes, textures, and ingredients found in China's food spread industry are a reflection of the nation's numerous regional cuisines. Long-established staples in Chinese households, traditional Chinese sauces including soy sauce, oyster sauce, hoisin sauce, and chilli oil are still a favourite option. However, the industry has also experienced an increase in demand for Western-style spreads including mayonnaise, peanut butter, chocolate spreads, and salad dressings due to the expanding impact of international cuisines and shifting consumer preferences. Growing urbanisation and an increase in middle-class discretionary income in China are two major factors driving the country's food spread business. Food products that are quick to prepare and handy are more in demand as people's lives get busier, including spreads that can quickly improve the flavour of meals. Additionally, the popularity of online meal delivery services and e-commerce has accelerated the market's expansion and made it simpler for customers to access a wide range of food spreads. China's food spread market features a mix of domestic and international brands. Some leading brands in the Chinese food spread market are Lee Kum Kee, Kewpie, Nestle, Wei-Chuan, Lao Gan Ma, Amoy, Mengniu, Want Want, Heinz, Haitian. According to the research report "China Spreads Market Research Report, 2028," published by Actual Market Research, The China Spreads Market was valued at above USD 2.29 Billion in 2022. Traditional Chinese spreads like soy sauce, oyster sauce, and hoisin sauce have a long history and continue to be widely used in Chinese cuisine. These sauces are known for their unique flavors and are essential ingredients in many popular Chinese dishes. Alongside traditional Chinese spreads, there has been a growing demand for Western-style spreads in China. Products like mayonnaise, peanut butter, and chocolate spreads have gained popularity, reflected the influence of Western cuisines and changed consumer preferences. Chinese consumers are becoming increasingly health-conscious, leading to a demand for healthier food spread options. Manufacturers are responding by introducing organic, natural, low-sugar, and allergen-free alternatives to cater to this growing trend. China's vast size and diverse regional cuisines contribute to a wide array of flavors and preferences in the food spread market. Different regions have their own unique spreads and condiments, reflecting their distinct culinary traditions. China's booming foodservice industry, including restaurants, cafes, and street food vendors, is a significant driver of the food spread market. These establishments rely on various spreads and condiments to enhance the taste of their dishes and cater to the diverse palates of Chinese consumers. Chinese consumers heavily rely on social media platforms like WeChat and Weibo for food-related recommendations and trends. Influencers and key opinion leaders play a significant role in shaping consumer preferences and promoting food spreads through their online presence. China's food spread market not only caters to its domestic population but also presents lucrative export opportunities. Chinese food spreads are increasingly being recognized and enjoyed by consumers around the world, contributing to the country's export growth in this sector.

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Hot pot, a popular communal dining experience in China, has its own unique set of condiments and dips. Chinese consumers enjoy a variety of hot pot sauces, including spicy chili oil, sesame sauce, garlic sauce, and fermented bean curd, to enhance the flavor of their hot pot ingredients. Mushroom-based spreads have gained popularity in China, as mushrooms are highly valued for their unique flavors and nutritional benefits. Mushroom spreads, such as mushroom sauce and mushroom pâté, offer a rich and savory taste that complements a range of dishes. China's food spread market includes a wide range of fruit jams and spreads made from locally grown fruits. Traditional Chinese fruits like lychee, longan, and hawthorn are used to create delicious and aromatic spreads that are enjoyed with bread, pastries, and desserts. In addition to traditional peanut butter, China's food spread market offers an extensive range of nut butters. Almond butter, cashew butter, and mixed nut butters have gained popularity as healthy and nutritious alternatives, appealing to health-conscious consumers. Chinese cuisine is known for its fusion dishes that combine traditional flavors with international influences. Similarly, the food spread market in China showcases fusion spreads that blend Chinese and Western ingredients and flavors, creating exciting and unique taste experiences. China's food spread market has witnessed a rise in single-serve packaging options to cater to the on-the-go and convenience-focused lifestyles of Chinese consumers. These small, portion-controlled packs are popular for takeaway meals, picnics, and travel snacks. Chinese consumers have a strong affinity for seasonal foods, and the food spread market reflects this preference. Limited-edition spreads are introduced during festivals and special occasions, offering unique flavors and packaging designs to celebrate these festivities. Also, Seaweed-based spreads have gained popularity in China due to their nutritional benefits and umami flavor. Seaweed spreads are used as toppings for rice, noodles, and sushi, providing a salty and savory taste to these dishes. To enhance the interactive dining experience, some food spread brands in China offer DIY spread kits. These kits include various ingredients and recipes for consumers to create their own customized spreads at home, allowing for creativity and personalization. Chinese traditional medicine has influenced the food spread market, leading to the creation of herbal spreads. These spreads incorporate herbs and medicinal ingredients believed to have health benefits, catering to consumers seeking holistic wellness solutions. SIAL China is one of the largest food and beverage trade shows in Asia. It features a dedicated section for condiments, sauces, and spreads, providing a platform for manufacturers, suppliers, and distributors to showcase their products. The event includes business matchmaking, seminars, and culinary demonstrations, attracting industry professionals from around the world. Also, Food & Hotel China (FHC) is an international trade show for the food and hospitality industry in China. It covers a wide range of food products, including spreads and condiments, and brings together exhibitors and buyers to explore business opportunities. FHC features product showcases, cooking competitions, and educational sessions related to the food industry. Furthermore, China International Import Expo (CIIE) is a major import-focused trade fair held annually in Shanghai. It provides a platform for foreign companies to showcase their products to Chinese buyers and consumers. Many food spread brands participate in CIIE, promoting their products and establishing business relationships with importers and distributors in China. Considered in this report: • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Kripa Shah

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Aspects covered in this report: • China Spread Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Spreadable Fats (Butter, Margarine & Cheese) • Fruit Jam & Preserve Spreads • Nut Based Spreads • Chocolate Spreads • Savory Spreads • Honey Based Spreads By End-Use: • Household • Commercial

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By Nature: • Conventional • Organic / Plant Based By Distribution Channel: • Hypermarket & Supermarket • Convenience Store • Online • Others (Foodserive & Direct Sales) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to spread industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.