China Sports Equipment Market Research Report, 2029

China's sports equipment industry has undergone remarkable evolution over the past few decades, shaped by various socio-economic factors, government initiatives, and shifting consumer behaviors. The market began to take form in the late 20th century, particularly after the economic reforms of the late 1970s, which opened the economy to foreign investment and facilitated the importation of international sports brands. By the early 2000s, China had established itself as a global manufacturing hub for sports equipment, producing over 65% of the world's sports goods, a feat made possible by low labor costs and a robust supply chain network. Recent growth trends highlight a burgeoning outdoor sports industry, with market size projections reaching RMB 241 billion by 2025, driven by increasing health consciousness among consumers, government support for sports initiatives, and a rising interest in outdoor activities. The post-Olympic excitement surrounding major sporting events, including the recent Paris Olympics, has further spurred participation in various sports and heightened demand for related equipment. The current industry landscape in China boasts a diverse product range that caters to both elite athletes and casual participants, with a noticeable shift towards personalized and innovative fitness solutions that meet specific consumer needs. Regions like Fujian have emerged as critical hubs for exporting fitness equipment, experiencing significant year-on-year growth in exports to North America and other emerging markets, thanks to enhanced production capabilities and a strong response to global fitness trends. However, the industry faces challenges, including limited access to natural areas for outdoor activities, a lack of professional athletes, and insufficient global brand recognition. Nevertheless, the Chinese government’s commitment to promoting outdoor sports through initiatives like the Action Plan for Outdoor Sports Facilities (2023-2025) underscores strong potential for future growth, aiming to improve infrastructure and encourage broader participation across various demographics. According to the research report "China Sports Equipment Market Research Report, 2029," published by Actual Market Research, the China Sports Equipment market is anticipated to grow at more than 7.04% CAGR from 2024 to 2029. The country's manufacturing base, particularly in regions like Guangdong, offers a broad network of factories and suppliers capable of producing high-quality sports equipment at competitive prices, giving it a strong advantage both domestically and in the international market. In 2023, exports accounted for nearly 39.4% of industry revenue, underscoring China's key role in meeting global demand for sports equipment. Additionally, the depreciation of the yuan is anticipated to further support export growth, with a projected annualized growth rate of 6.3% through 2028. Regional hubs like Guangdong, with large populations and a history of hosting major sporting events, are instrumental in sustaining demand within China as well, reflecting a strategic blend of export-driven and local demand that strengthens the industry’s overall growth Research Report.

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Increasing health consciousness among Chinese consumers is another crucial factor driving the growth of the sports equipment market. As more people recognize the benefits of fitness and active lifestyles, there is a significant rise in participation across a variety of sports and physical activities, fueling demand for fitness and athletic training equipment. Major sporting events, such as the 2022 Winter Olympics in Beijing, have further amplified this trend by sparking national interest in winter sports and physical fitness, creating sustained momentum for the consumption of related sports equipment. This heightened awareness has led to an expansion in the types of equipment sought after, from fitness trackers and high-performance athletic gear to specialized equipment for new enthusiasts of winter sports. With the government also promoting physical well-being through various health initiatives, this increase in health awareness and sports participation is expected to contribute to steady market growth through 2029, as Chinese consumers continue to prioritize fitness and sports engagement in their daily lives. In China, the distribution channels for sports equipment are characterized by a dynamic interplay between specialty and sports shops, online retail, and department and discount stores, each serving distinct consumer needs and preferences. Specialty and sports shops have long been significant players in this market, catering to specific sports and providing a curated selection of high-quality equipment, apparel, and accessories tailored for enthusiasts and serious athletes. These stores accounted for the largest share of sales in the Chinese sports equipment market, emphasizing exceptional customer experience, knowledgeable staff, and premium products. Key players in this sector include international brands like Decathlon and local giants such as Anta and Li Ning, which have established robust networks in urban centers. Major platforms like Tmall, JD.com, and Taobao enable brands to engage directly with consumers through targeted marketing strategies. Additionally, department stores and discount retailers play a crucial role in broadening access to sports equipment, offering a diverse range of products at competitive prices, appealing particularly to budget-conscious families and casual participants. Considered in this report • Geography: Global • Historic Year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Kripa Shah

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Aspects covered in this report • Global Sports Equipment Market with its value and forecast along with its segments • Region & country wise Sports Equipment market analysis • Application wise Sports Equipment distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Ball Over Net Games • Ball Games • Fitness And Strength Equipment • Athletic Training Equipment, • Others By Distribution Channel • Specialty & sports shops • Online retail • Department & discount stores • Others

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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.