China Sake Market Research Report, 2028

The booming Chinese liquor market is huge with many different types of alcohol. However one type that has been largely overlooked and yet holds a lot of potentials is Japanese Premium Sake. China has a long history of cultural exchange with Japan, and this interest has only grown in recent years. As Chinese people become more interested in Japanese culture, they are also becoming more interested in Japanese food and drink, including sake. The quality of sake has improved in recent years, as brewers have adopted new technologies and techniques. This has made sake more appealing to a wider range of consumers. Sake can be enjoyed on its own or used in a variety of cocktails and dishes. This makes it a versatile option for consumers who are looking for a drink that can be enjoyed in a variety of ways. Furthermore, Sake is relatively affordable, especially when compared to other alcoholic beverages such as wine and whiskey. This makes it a popular choice for consumers who are looking for a good value. As the Chinese economy continues to grow, more and more Chinese people are enjoying higher levels of affluence and disposable income. This has led to an increase in demand for premium alcoholic beverages, including sake. Furthermore, there are now a growing number of sake bars and restaurants in China, which makes it easier for people to try sake. According to the research report "China Sake Market Research Report, 2028," published by Actual Market Research, the China Sake market was valued more than USD 940 Million in 2022. China has a long history of rice cultivation, and this is reflected in the quality of the rice used to make sake in China. Chinese sake is often made from high-quality indica rice, which gives it a smoother, more delicate flavor than sake made from japonica rice, which is more common in Japan. The brewing process for sake in China is also different from the process used in Japan. Chinese sake is often brewed using a traditional method called koji-moto, which involves fermenting the rice with koji mold. This gives Chinese sake a more complex flavor than sake made using the more modern method of koji-dashi, which involves fermenting the rice with koji mold and then adding dashi, a broth made from fermented soybeans and seaweed. Chinese sake is often described as having a more delicate, smoother flavor than sake from Japan. This is due to the use of high-quality indica rice, soft water, and the traditional brewing process. Chinese consumers are increasingly interested in premium sake, which is made with higher quality ingredients and more traditional brewing methods. There are now a growing number of sake bars in China, which are providing consumers with a chance to try different types of sake. Sake producers need to ensure that their products meet certain quality standards. This may involve obtaining certifications related to product quality control, such as ISO (International Organization for Standardization) certifications or other relevant quality management certifications.

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China's growing middle class and increasing disposable income have led to changing consumption patterns. As people have more disposable income, they are willing to explore and indulge in new and diverse experiences, including trying premium and exotic products like sake. The Chinese government has taken steps to promote cultural exchanges and trade with Japan, including the relaxation of import regulations. This has facilitated the importation of sake and made it more accessible to Chinese consumers. Government initiatives such as trade fairs, cultural events, and bilateral agreements have also helped promote sake in the Chinese market. With the rise of social media, travel, and cultural exchanges, Chinese consumers are becoming more exposed to different global cultures and cuisines. This has led to an increased awareness and knowledge about sake, its production methods, and its versatility as a beverage. This awareness has contributed to the growing demand for sake in China. The product type of the market includes, Junmai, Ordinary sake, Honjozo, Junmai Ginjo, Ginjo, Junmai Daiginjo. The Junmai Sake is leading the market in China with highest market share. Junmai Sake is made using only rice, water, yeast, and koji (a specific mold), without the addition of distilled alcohol or additives. This adherence to traditional production methods and the purity of ingredients can resonate with consumers seeking an authentic and traditional Sake experience. Junmai Sake is often produced using high-quality rice and meticulous brewing techniques. It showcases the skills and craftsmanship of the brewers and the emphasis on quality can resonate with consumers who value superior products. The reputation of Junmai Sake for its refined taste and production methods can contribute to its preference in the Chinese market. Junmai Sake's flavor profile, which tends to be rich and full-bodied, allows for versatile food pairings. Chinese cuisine is diverse and varied, and Junmai Sake can complement a wide range of dishes, enhancing the dining experience. The ability of Junmai Sake to harmonize with Chinese cuisine can make it a preferred choice among consumers. The age group in the market are 40-60, 20-40 and above 60. The 40-60 years of age group are significantly leading the market of Sake in China. The 40-60 age groups often consist of consumers who have already developed their preferences and established drinking habits. They may have been exposed to Sake earlier in their lives and have developed a liking for it over time. This age group may have a higher familiarity with Sake and a deeper appreciation for its taste and cultural significance. The 40-60 age groups often engage in social gatherings, networking events, and business meetings where alcoholic beverages like Sake are commonly consumed. These occasions may present opportunities for the 40-60 age groups to appreciate and acquire a taste for Sake. The role of Sake in social and professional contexts can contribute to its popularity within this age group.

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Kripa Shah

Senior Analyst

The price range of the market is dominated by low range. The low price range of Sake may be strategically positioned to penetrate the Chinese market by targeting a larger consumer base. Offering affordable options can help attract new consumers who may be hesitant to try Sake due to perceived high prices or lack of familiarity with the product. By capturing a significant market share at the lower price range, Sake brands can increase overall market penetration. The distribution channel include on trade and off trade. The on-trade channel provides opportunities for consumers to try different Sake brands, styles, and varieties before making a purchasing decision. Tastings, pairing events, and Sake promotions in on-trade establishments create an experiential and engaging environment. This allows consumers to explore and develop their Sake preferences, leading to increased consumption within the on-trade channel. On-trade establishments often curate their beverage menus to include a selection of premium and specialized Sake options. They may offer a range of high-quality Sake brands and limited-edition releases, appealing to consumers seeking unique and premium experiences. The availability of such offerings in the on-trade channel can contribute to its leading position in the Sake market. Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • China Sake market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product Types • Junmai • Ordinary sake • Honjozo • Junmai Ginjo • Ginjo • Junmai Daiginjo By Age Group • 40-60 Years Old • 20-40 Years Old • Above 60 Years Old By Price Range • Low • Premium • Medium By Application • Commercial Use • Home Use By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.