China Personal Care Wipes Market Research Report, 2027

In China the personal care wipes market has experienced growth and has become an integral part of the daily hygiene routine for many Chinese consumers. Personal care wipes, also known as wet wipes, offer convenience, cleanliness, and practicality, making them a popular choice for various personal care applications. The Chinese market for personal care wipes encompasses a wide range of products catering to different needs and consumer segments. These include baby wipes, facial cleansing wipes, feminine hygiene wipes, adult incontinence wipes, and general-purpose wipes for various cleaning purposes. Baby wipes are highly popular in China, as they are essential for maintaining baby hygiene and convenience during diaper changing. These wipes are gentle on delicate baby skin, providing cleansing and soothing benefits. Chinese parents prioritize the safety and quality of baby wipes, making them a staple product in households with infants and toddlers. Manufacturers in China offer a diverse array of products to meet the specific requirements and preferences of consumers. According to the research report "China Personal Care Wipes Market Research Report, 2027," published by Actual Market Research, The China Personal Care Wipes market is expected to grow at above 5.74% CAGR from 2021 to 2027. Distribution channels for personal care wipes in China are extensive and diverse. They include traditional retail outlets such as supermarkets, hypermarkets, and convenience stores, as well as online platforms and e-commerce channels. Pharmacies and drugstores which including chains like Watsons and Nepstar, are significant distribution channels for personal care wipes in China. These outlets often have dedicated sections for personal care and hygiene products, including a variety of wipes, making them easily accessible to consumers. Convenience stores, such as 7-Eleven, FamilyMart, and Lawson, are popular distribution channels for personal care wipes in China. Online marketplaces like Tmall, JD.com, and Taobao have gained significant popularity, allowing consumers to conveniently purchase personal care wipes from the comfort of their homes. Personal care wipes in China are often designed to offer multifunctionality. In addition to basic cleaning and sanitizing properties, many products incorporate skincare benefits, such as moisturization, soothing properties, and fragrance options, catering to consumer preferences for products that provide added value. The Japanese personal care wipes market is known for skincare innovation. Many wipes are formulated with skincare benefits, such as moisturizing ingredients, antioxidants, and soothing extracts. These innovations aim to provide not only cleanliness but also nourishment and skincare benefits to the skin. There is a growing demand for natural and organic personal care products in China, including wipes. Water Wipes is a well-known brand that offers organic and gentle wipes.

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The China Food and Drug Administration (CFDA) sets specific safety standards for personal care wipes, covering aspects such as ingredient restrictions, microbial limits, chemical residues, and packaging requirements. Manufacturers must comply with these standards and conduct comprehensive testing to ensure product safety. Testing can include assessments for skin irritation, allergenic potential, microbiological contamination, and physical performance. Personal care wipes in China must comply with relevant national standards, known as GB/T standards. These standards cover various aspects such as product specifications, quality control, safety requirements, and testing methods. Compliance with these standards ensures that the wipes meet the necessary quality and safety benchmarks. Beauty & Personal Care Products Manufacturing Expo (BPCME) is an event that showcases manufacturing technologies and equipment for the beauty and personal care industry and China International Disposable Paper Expo (CIDPE) is a leading exhibition in China that focuses on the disposable paper industry, including personal care wipes. Considered in this report • Geography: China • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • China Personal Wipes Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Kripa Shah

Senior Analyst

By product type • Baby wipes • Facial and Cosmetic wipes • Hand and body wipes • Flushable wipes • others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.