China Personal Care Wipes Market Research Report, 2030

The personal care wipes market in China has witnessed substantial growth in recent years, driven by a combination of factors such as increasing urbanization, changing consumer lifestyles, rising awareness of hygiene, and a growing demand for convenience. As one of the world’s largest markets, China offers vast opportunities for personal care wipes, particularly with a consumer base that increasingly values health, cleanliness, and ease of use. The demand for personal care wipes in China spans across various segments, including facial, baby, and intimate care wipes, as well as those designed for general hygiene, makeup removal, and travel purposes. A key driver of this growth is the urbanization and rising disposable income of China’s middle class. As more people in urban areas seek efficient, on-the-go personal care solutions, the popularity of wipes has surged. In addition to urbanization, China’s fast-paced lifestyle has contributed to the growing need for personal care products that offer convenience without compromising quality. Wipes are increasingly viewed as practical alternatives to traditional cleaning products, and their ability to provide quick, effective solutions for personal hygiene, especially in busy and mobile environments, has driven demand. Growing awareness about personal hygiene and cleanliness has led to a higher demand for wipes, especially in urban areas. Campaigns and initiatives promoting hygiene practices have further fueled the demand for wipes. Wipes are portable and easy to use, making them convenient for on-the-go cleaning and personal care. The disposable nature of wipes appeals to consumers looking for quick and effective cleaning solutions. The introduction of various types of wipes, such as baby wipes, facial wipes, disinfectant wipes, and medical wipes, caters to different consumer needs. Innovations like biodegradable wipes, alcohol-free wipes, and scented wipes have attracted a broader consumer base. Increased use of wipes in healthcare settings for sanitation and disinfection purposes has significantly driven market growth. According to the research report, "China personal care wipes Market Research Report, 2030," published by Actual Market Research, the China personal care wipes market is anticipated to grow at more than 6.50% CAGR from 2025 to 2030. Hengan International Group Ltd. Hengan has been a household name in China for quality wipes. Their outdoor series have gained popularity among campers for their durability and skin-friendly formula Known for their extra strength and textured wipes that can handle the toughest outdoor messes. They've introduced single-use packets that are a hit among hikers for their compact design. C&D Corporation has been catering to the needs of outdoor enthusiasts with their line of ultra-rugged body wipes. Their wipes are designed to withstand and clean off the harshest of elements. They've added a three-layer protection system to ensure each wipe is as effective as a mini-shower. The Chinese beauty and personal care market is vast, yet highly competitive, with significant participation from both domestic and international players. Domestic brands have emerged prominently in the Chinese market by focusing on local preferences and implementing competitive pricing strategies. Notable Chinese companies, such as Pechoin, Chando, and Herborist, have successfully gained market share by understanding and addressing the specific demands of Chinese consumers. Since 2021, China’s beauty and personal care industry has placed increased emphasis on quality control and safety supervision. It is imperative for companies operating within this domain to acquaint themselves with the updated regulatory provisions. Despite the stricter quality control measures, the new regulations are a positive development for foreign businesses. They provide enhanced clarity and certainty in the Chinese market, offering a more favorable environment for international companies than ever before. In particular, the regulations introduce a simplified filing system to replace the previous cumbersome approval process for an increasing number of products.

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The market for personal care wipes in China is varied, featuring numerous product segments that address different consumer desires and requirements. This encompasses baby wipes, hand and body wipes, facial and cosmetic wipes, flushable wipes, and others. Each segment is expanding due to heightened awareness regarding hygiene, skincare, and convenience. Baby wipes lead the market for personal care wipes in China due to the country’s large and expanding demographic of young families. With an increasing number of parents looking for convenient, gentle, and effective methods to care for their infants, baby wipes have become vital items in daily hygiene practices. Consumers in China are especially mindful of the safety and hypoallergenic features of these wipes, opting for products devoid of harsh chemicals, alcohol, and artificial scents. The market is witnessing a surge in premium baby wipes that provide additional advantages such as organic components and skin-soothing characteristics. Hand and body wipes are becoming increasingly popular in China, especially as consumers search for quick and effortless hygiene solutions. With fast-paced lifestyles, these wipes offer an efficient and portable choice for cleansing hands, revitalizing, and eliminating dirt and perspiration. The COVID-19 pandemic further amplified the demand for hand sanitizing wipes, and this trend persists with growing consciousness of health and hygiene. Wipes that offer supplementary benefits, such as moisturizing or deodorizing qualities, are also gaining traction in this category. Facial and cosmetic wipes are seeing significant growth in China, propelled by the rising trend of skincare and beauty routines. These wipes provide ease for makeup removal, cleansing, and skin care. As consumers in China turn their attention more towards skincare, wipes infused with nourishing elements such as aloe vera, vitamins, and micellar water are highly sought after. Facial wipes are extensively utilized by both genders, with an increasing inclination for eco-friendly and dermatologically tested products. The distribution channels for personal care wipes in China are defined by several crucial avenues that meet various consumer preferences, shopping habits, and convenience requirements. These avenues encompass online sales, supermarkets/hypermarkets, pharmacies, and specialty stores. Each of these serves a unique function in the overall expansion of the personal care wipes market in China. Online sales signify one of the quickest expanding distribution channels for personal care wipes in China. E-commerce websites such as Tmall, JD. com, and Pinduoduo grant consumers the ease of purchasing a broad array of personal care items from their homes. Online sales provide a wide assortment of brands, dimensions, and varieties of wipes, alongside competitive pricing. The growth of mobile shopping and the popularity of social commerce, notably live-streaming sales, have also fueled the rise of online sales. Online platforms additionally enable straightforward access to customer feedback and product details, assisting consumers in making knowledgeable decisions. Subscription services and sales promotions also draw an increasing number of shoppers to online venues. Supermarkets and hypermarkets function as major distribution hubs for personal care wipes in China, particularly for mass-market offerings. Prominent retailers like Walmart, Carrefour, and RT-Mart provide an extensive selection of personal care wipes, serving both cost-conscious shoppers and those in search of premium items. These establishments are favored for their convenience and their ability to facilitate a one-stop shopping experience, enabling customers to acquire wipes alongside other vital household goods. Numerous consumers in China, especially families, opt to buy wipes in bulk or multi-packs from these retailers due to appealing price points and in-store sales promotions. Pharmacies serve as essential sources for consumers seeking health-oriented and specialized personal care wipes. Chain pharmacies like Watsons, CVS, and local drugstores present wipes that are frequently marketed as hypoallergenic, tested dermatologically, or tailored for specific skin conditions. The packaging of personal care wipes in China plays a vital role in shaping consumer preferences and market trends. The main packaging categories in the Chinese market consist of individual packs, travel packs, and bulk packs, each created to serve various usage requirements and convenience aspects. Individual packs enjoy considerable popularity in China, largely due to their ease of transport and practicality. These small, sealable packets are intended for one-time use or short-term use, which makes them suitable for consumers on the move. Individual packs are frequently employed for different types of wipes, including hand sanitizing wipes, facial cleansing wipes, and body wipes. Their small size facilitates easy transport in bags or pockets, providing a sanitary and convenient option for busy individuals, particularly in urban environments. With a rising consumer inclination for convenience, individual packs are readily accessible at supermarkets, pharmacies, and online sites, aiding their prevalence in the market. Travel packs present a slightly larger number of wipes compared to individual packs while still being portable. These packs generally include a moderate amount of wipes, making them perfect for consumers seeking hygiene solutions during travel, vacations, or outings. Travel packs are favored by families, tourists, and business travelers, offering an economical choice for short-term use. Similar to individual packs, travel packs are also resealable, which aids in preserving the moisture and quality of the wipes, thereby increasing convenience. In China, where travel and tourism significantly contribute to the economy, the demand for travel packs continues to increase. Bulk packs are created for consumers or businesses that need larger volumes of personal care wipes. These packs, which can contain dozens or even hundreds of wipes, provide a budget-friendly option for families, institutions, and industries requiring wipes regularly. Bulk packs are prevalent in homes with young children, healthcare facilities, and daycare centers.

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Nikita Jabrela

Business Development Manager

Considered In the Report • Historical year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecasted year: 2030 By Product • Baby Wipes • Hand and Body Wipes • Facial & cosmetic wipes • Flushable wipes • Others By Distribution Channel • Online Sales • Supermarket/Hypermarket • Pharmacy • Specialty Stores

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By Packaging • Individual Packs • Travel Packs • Bulk Packs The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the personal care wipes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.