China Liqueur Market Research Report, 2030

The liqueur market in China is one of the largest and fastest-growing markets in the world, fueled by a rich cultural tradition of alcohol consumption and the increasing influence of Western drinking habits. Historically, Chinese consumers have favored traditional spirits such as baijiu, a potent grain-based liqueur, which dominates the market. Baijiu, often consumed during festive occasions and business gatherings, is not only deeply embedded in Chinese culture but is also a key export product for the country. However, over the past few years, there has been a noticeable shift toward diversification in the market. International liqueurs, particularly whiskey, vodka, wine, and gin, have seen increased demand as younger generations in urban areas become more experimental with their alcohol choices. The growing middle class, rising disposable incomes, and the increasing popularity of social drinking have contributed significantly to this transformation. Consumers are increasingly looking for premium and imported liqueurs, which they associate with quality and status. Moreover, changing attitudes toward alcohol consumption, particularly among millennials and Gen Z, have led to a greater focus on health-conscious choices. Reduced-calorie and low-alcohol drinks are gaining traction, catering to the wellness-focused consumer segment. The market is also experiencing a surge in demand for ready-to-drink (RTD) beverages and flavored liqueurs, which align with the modern, fast-paced lifestyles of urban Chinese consumers. Additionally, the rise of e-commerce platforms and digital sales channels has made purchasing alcohol more convenient, expanding the reach of both domestic and international brands. Despite facing challenges such as stringent regulations and ongoing health campaigns, the Chinese liqueur market remains dynamic, showing considerable resilience and potential for continued growth in the coming years. According to the research report "China liqueur Market Market Research Report, 2030," published by Actual Market Research, the China liqueur market is anticipated to grow at more than 4.08% CAGR from 2025 to 2030. The market is witnessing significant transformation driven by changing consumer preferences, the growing influence of global drinking trends, and increased accessibility to a wide range of products. The demand for premium liqueurs is expected to continue its upward trajectory, with Chinese consumers increasingly seeking high-quality and authentic options. As the market matures, consumers are becoming more sophisticated and selective about their liqueur choices. In particular, the younger generation, including millennials and Gen Z, is becoming a driving force behind this shift. They are keen on trying new, innovative liqueurs, and their growing interest in cocktails and mixology is boosting demand for versatile spirits like gin, rum, and vodka. The premiumization trend is not only influencing the consumption of alcoholic beverages but also reshaping the market as a whole, with both domestic and international brands investing in the creation of high-end liqueurs and premium product lines. The strong demand for imported liqueurs, especially whiskey, wine, and vodka, reflects this shift in taste. Wine consumption, traditionally associated with celebratory occasions, is becoming more integrated into the daily lives of Chinese consumers, contributing to the rapid growth of the wine market. Furthermore, environmental sustainability and health-consciousness are increasingly guiding purchasing decisions, with consumers preferring products with natural ingredients, lower sugar content, and organic certifications. E-commerce and digital platforms continue to play an important role in expanding market reach and allowing brands to engage with a broader audience. The adoption of digital marketing strategies, social media campaigns, and online liqueur delivery services has made alcohol consumption more accessible to a wider range of consumers, particularly in first and second-tier cities.

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The Chinese liqueur market is segmented into various categories, including baijiu, whiskey, vodka, wine, and other liqueurs, each catering to different consumer preferences and market dynamics. Baijiu remains the dominant liqueur in China, owing to its long-standing cultural significance and widespread consumption across all age groups, especially during business functions, family gatherings, and national holidays. As the Chinese consumer becomes more open to trying international spirits, whiskey has gained significant popularity, particularly among affluent urban consumers. Whiskey's appeal lies in its premium image, particularly Scotch and American whiskey brands, which are viewed as symbols of luxury and status. Vodka, which is increasingly favored by younger consumers, is gaining ground due to its versatility in cocktails and its association with Western drinking culture. Vodka-based RTD drinks are particularly popular, as they offer convenience and appeal to the on-the-go lifestyle of Chinese millennials and Gen Z. The wine segment has also grown rapidly, supported by an expanding interest in wine culture, especially in major cities like Beijing, Shanghai, and Guangzhou. Chinese consumers are gradually shifting from traditional preferences to more diverse alcoholic beverages, with wine increasingly being integrated into meals and social gatherings. Fruit-flavored liqueurs are gaining popularity, particularly in the form of fruit-infused vodkas, which cater to the growing demand for novel and refreshing drinking experiences. Other segments, such as imported gin, rum, and ready-to-drink cocktails, are expanding as more Chinese consumers become open to new drinking experiences and experiment with different flavors. These segments highlight the diversification and increasing sophistication of the Chinese liqueur market, which is adapting to global trends while maintaining its rich cultural traditions. Packaging in the Chinese liqueur market plays a crucial role in shaping consumer perceptions and the overall appeal of alcoholic beverages. Glass bottles remain the primary choice for high-end and premium spirits, especially in the baijiu, whiskey, and wine categories. Glass packaging is preferred for its ability to preserve the liqueur's quality, ensuring that the aroma and flavor remain intact. Furthermore, glass conveys an image of luxury, exclusivity, and craftsmanship, making it a popular choice for both domestic and imported premium brands. Innovative glass bottle designs, unique shapes, and decorative elements help brands stand out on store shelves and are key to attracting discerning consumers. PET bottles, although less common in the premium segment, are gaining traction for their cost-effectiveness, lightness, and convenience, particularly in the mass-market and ready-to-drink (RTD) liqueur categories. PET packaging is favored for more casual drinking occasions and is ideal for products sold in bulk. Metal cans are rapidly gaining popularity in China, driven by the rise of RTD beverages and canned cocktails. These products offer convenience, portability, and a modern, eco-friendly appeal. Cans are lightweight, easy to recycle, and offer great potential for on-the-go consumption, aligning with the preferences of younger, urban consumers. The demand for sustainable packaging options is also growing, with brands exploring alternatives such as biodegradable packaging and recyclable materials. As environmental concerns become more prevalent among Chinese consumers, eco-conscious packaging options are expected to become more common across all segments of the liqueur market. This trend toward sustainability, along with the increasing variety of packaging types, reflects the changing dynamics of the Chinese liqueur market, which is adapting to both consumer preferences and environmental standards. Distribution channels are an essential part of the Chinese liqueur market, facilitating access to a wide range of products for various consumer groups. Convenience stores are an important distribution channel in China, particularly for mass-market and lower-priced liqueurs. These stores often carry a limited selection of products but are ideal for quick and easy access, catering to impulse purchases and consumers looking for small-quantity bottles. On-premises establishments, such as bars, restaurants, and clubs, play a crucial role in the promotion of premium and imported liqueurs. These venues provide opportunities for consumers to sample different products, creating demand for more sophisticated and high-end options like whiskey and gin. Retail outlets, including liqueur stores and supermarkets, are vital for consumers who seek a wider selection of products. liqueur stores typically offer an extensive range of both domestic and imported liqueurs, while supermarkets serve as convenient one-stop shopping destinations, allowing consumers to purchase alcohol alongside their everyday grocery needs. Online retail platforms have become increasingly popular in China, offering an expanding variety of alcoholic beverages and leveraging e-commerce's ease of delivery to meet consumer demand for convenience. The rise of social media and digital marketing has made it easier for brands to directly engage with Chinese consumers, promoting exclusive offers and personalized experiences.

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Nikita Jabrela

Business Development Manager

Considered in this report • Historic Year: 2019 • Base year: 2024 • Estimated year: 2025 • Forecast year: 2030 Aspects covered in this report • Liqueur Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Neutrals/Bitters • Creams • Fruit Flavoured • Others

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By Packaging Type • Glass • PET Bottle • Metal Can • Others By Distribution Channel • Convenience Stores • On Premises • Retailers • Supermarkets The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.