China Guten Free Products Market Research Report, 2028

China, with its large population and active consumer market, offers a distinct and interesting environment for gluten-free products. Because traditional Chinese cuisine relies extensively on wheat-based products, the transition to gluten-free alternatives has presented both obstacles and opportunities. The gluten-free product market in China is diverse, comprising staple foods, snacks, baked goods, and specialty ingredients. This booming market has attracted both domestic and foreign businesses, all fighting for the attention of health-conscious Chinese customers. With an increasing number of people looking for gluten-free solutions, the industry is being driven by developments in food science and technology, as well as a greater emphasis on product innovation and quality. The gluten-free product market culture in China is a synthesis of traditional Chinese values, growing dietary preferences, health consciousness, and the influence of global food trends. It demonstrates Chinese consumers' rising understanding and acceptance of gluten-free alternatives as they strive to balance their cultural heritage with their health and wellbeing aims. According to the research report "China Gluten Free Products Market Research Report, 2028," published by Actual Market Research, The China Gluten Free Products Market was valued at above USD 609 Million in 2022. The gluten-free products market is being pushed by a number of factors, including greater awareness of gluten-related illnesses such as celiac disease and gluten sensitivities and the quest for general wellbeing. Chinese customers are actively pursuing gluten-free alternatives to typical wheat-based products, which has resulted in an increase in the availability and range of gluten-free options. From gluten-free noodles and dumplings to bread, snacks, and beverages, the market offers a varied range of products that appeal to Chinese consumers' specific dietary demands and cultural preferences. Furthermore, technical advances and new manufacturing procedures have enabled the creation of gluten-free items that closely resemble the flavour, texture, and quality of their gluten-containing counterparts. The variety of gluten-free products available to consumers is rapidly expanding in the market. Gluten-free bread, noodles, and pastries, as well as snacks, beverages, and baking ingredients, are among the rising number of options available to meet a variety of dietary demands and tastes. This rise reflects Chinese consumers' rising demands for a greater range of gluten-free options.

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Chinese consumers are increasingly choosing gluten-free products due to health consciousness, global food trends, and social media influence. These products are viewed as a means of addressing digestive disorders, improving overall health, and managing weight. This predilection has also been encouraged by global cuisine trends and social media. Chinese consumers value the availability of gluten-free alternatives to classic Chinese dishes, which allows them to experience familiar flavours and textures while meeting their dietary requirements. Whereas gluten-free products are primarily sought after by people with gluten-related diseases, there is also a significant demand among non-celiac consumers. Many Chinese customers consider gluten-free products to be healthier options and choose them as part of their overall wellness aspirations. This larger consumer base leads to market growth overall. Increased awareness and education initiatives have been critical to the development of China's gluten-free product sector. Several organisations, such as the Chinese Celiac Disease Foundation (CCDF), health professionals, and personalities, are actively advocating gluten-free diets and increasing awareness of gluten-related illnesses. These advertisements teach consumers about gluten-free products, how to find them, and how to incorporate them into their daily lives. China's consumers prefer gluten-free products in a wide range of categories, including bakery items such as breads, rolls, buns, and cakes, as well as cookies, crackers, wafers, and biscuits. Snacls and RTE items include granola bars, snack bars, and ready-to-eat meals, while soups, sauces, pizzas, and pasta are delectable and safe options. Dressings, dairy products, infant food, and meat or meat replacements are also gluten-free options. Increased awareness of gluten-related illnesses, a better lifestyle, and the availability of a greater selection of gluten-free options are driving consumer demand for these products. Gluten-free products in China are generally derived from plant-based sources such as rice, maize, oilseeds, and pulses. Because of their widespread availability, health benefits, ethical considerations, and environmental impact, they are preferred. Dairy and meat are also popular in China, but they are less common in the gluten-free market due to the absence of gluten-containing products. To fulfil their nutritional needs, consumers may choose plant-based alternatives or gluten-free versions of these products. Gluten-free products are popular in China due to their convenience, portability, pleasant texture, and flexibility. Snack bars, cookies, crackers, and baked goods are solid forms that may be consumed on the go, mimic the familiar mouthfeel of their traditional gluten-containing counterparts, and can be used as alternatives in a variety of cuisines. Because of cultural preferences for solid foods and the desire to mimic traditional culinary experiences, liquid varieties, such as gluten-free beverages or soups, may be less common. Overall, solid gluten-free products are popular in China because of their ease of use, sensory appeal, and seamless incorporation into traditional culinary practises. The gluten-free product market in China is diversified, with online platforms such as Tmall, JD.com, and Taobao selling a large variety of gluten-free items. Supermarkets and hypermarkets, such as Walmart, Carrefour, and RT-Mart, offer customers a one-stop shopping experience. Health food stores and specialty stores cater to health-conscious customers by carrying a carefully curated assortment of gluten-free brands and goods. Some gluten-free firms, such as Gluten Free House and Amy's Kitchen, have created their own offline retail shops to engage with consumers and offer a broad choice of gluten-free items. Several important brands have emerged as trusted providers of high-quality gluten-free solutions in China's gluten-free goods sector. Schar, a global leader in gluten-free food, provides a diverse range of products, including bread, pasta, cookies, and snacks. GFREE, a Chinese business, focuses on using natural, healthful ingredients to create gluten-free goods that are safe, tasty, and pleasant. Jinguan Group, a renowned gluten-free food manufacturer, produces flour, noodles, snacks, and ready-to-eat meals. These brands have profoundly changed China's gluten-free product market, providing accessible, dependable solutions that fulfil dietary criteria while maintaining taste and quality.

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Kripa Shah

Senior Analyst

The laws and authorities of the Chinese government are critical to ensuring the safety and quality of gluten-free food. The China Food and Drug Administration (CFDA) sets food production, labelling, and distribution requirements, whereas the Certification and Accreditation Administration (CNCA) certifies and accredits food safety management systems, including gluten-free certificates. The China Gluten-Free Certification (CGFC) is recognised by the Chinese Celiac Disease Association (CCDA) and assures that products meet high criteria and are tested on a regular basis to keep gluten levels within allowable limits. These rules and certifications give consumers assurance that gluten-free products fulfil safety and quality criteria. To encourage the gluten-free product sector and raise awareness about gluten-related illnesses, the Chinese government has adopted food labelling rules. These restrictions make it easier for people with gluten-related diseases to find gluten-free items and make educated purchase decisions. In addition, the government funds scientific research and cooperation to better understand and treat gluten-related illnesses. Collaborations with industry associations maintain food safety compliance while also encouraging the development of safe, high-quality gluten-free products. Considered in this report: • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • China Gluten Free Product Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Product type: • Bakery products (Breads, rolls, buns and cakes, Cookies, crackers, wafers and biscuits, Baking mixes and flours) • Snacks & RTE Products • Soups • Sauces • Pizzas & Pasta • Other Types (Condiments & Dressings, Dairy Products, Gluten-free Baby Food, Meats/ Meats Alternatives) By Form: • Solid • Liquid By Sources: • Plant (Rice & corn, Oilseeds & Pulses, Others) • Animal (Dairy, Meat) By Distribution Channel: • Specialty Stores (Bakery Stores, Confectionery Stores, Gourmet Stores) • Supermarkets & Hypermarkets • Online • Conventional Stores (Grocery Stores, Mass Merchandizers, Warehouse clubs) • Others (Drugstores & pharmacies) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.