China Fruit and Vegetable Juice Market Research Report, 2028

China is making a shift toward healthy food, there is a growing Chinese customer segment looking for healthy products. There is a growing number of young white-collar Chinese residing in tier 1-3 cities that are willing to spend a premium for healthier product. This trend has impacted the Chinese juice market as consumers are more and more interested in healthier drinks. Consequently, sales of pure juice and juice with less additives have been growing at a fast pace. Juice brands have recently started to adapt their offer by developing new high concentrated based products and advertising their health benefits. The fruit and vegetables juice market in China is expected to continue its’ upwards trend as Chinese consumers are taking more interest in healthy living. Low concentration juice sales in China have peaked in 2013 and have stagnated ever-since. While exports are still on the rise, domestic consumption has languished. The juice market in China is slowly shifting towards NFC and pure juice products. There is a growing demand for premium and exotic fruit and vegetable juices in China. Consumers are willing to pay a higher price for juices made from unique or rare ingredients, such as acai berries, pomegranates, kale, and other superfoods. Some of the most preferred fruit and vegetable juices among people in China include apple juice, orange juices, mango juice, watermelon juice, carrot juice, tomato juice.

According to the research report "China Fruit & Vegetable Juice Market Research Report, 2028," published by Actual Market Research, the China fruit & vegetable juice market is expected to reach market size USD 32.50 Billion by 2028. The climate determines the suitable regions for growing different types of fruits and vegetables. China has a wide range of climates, from subtropical in the south to temperate and cold in the north. This diversity allows for the cultivation of a variety of fruits and vegetables throughout the country. The availability of a diverse range of fruits and vegetables contributes to the production of a wide selection of fruit and vegetable juices. Climate also affects the seasonal availability of fruits and vegetables. Certain fruits and vegetables have specific growing seasons, and their availability in the market is influenced by climatic conditions. For example, citrus fruits like oranges and tangerines are abundant during the winter season, while watermelons and berries are more readily available in the summer. Seasonal availability influences the production and availability of fruit and vegetable juices in the market.

There are various events organized in China related to fruits and vegetable juices. These events provide platforms for industry professionals, businesses, and consumers to come together, exchange knowledge, showcase products, and explore new opportunities. China Fruit and Vegetable Juice Association (CFVJA) Annual Conference: CFVJA organizes an annual conference that brings together professionals from the fruit and vegetable juice industry. The conference includes seminars, panel discussions, and exhibitions where participants can network, share industry insights, and showcase their products. China International Fruit & Vegetable Juice Industry Expo: This expo is held annually in different cities across China. It serves as a comprehensive platform for the fruit and vegetable juice industry, featuring exhibitors from various segments including juice production, processing machinery, packaging, ingredients, and technology. The event attracts industry professionals, suppliers, distributors, and consumers. Food and Hotel China (FHC) Exhibition: FHC is one of China's largest food and beverage trade shows, featuring a wide range of products, including fruit and vegetable juices. The exhibition provides a platform for international and domestic companies to showcase their juice products, meet potential buyers, and explore business opportunities.

Based on product type include Fruit Juice, Vegetable Juice, Fruit and Vegetable Blend, Nectar. Among them the fruit juice is significantly leading the market of China fruit and vegetable juice. Chinese consumers have a strong preference for fruity and sweet flavors. Fruit juices offer a refreshing and enjoyable taste those appeals to the Chinese palate. The natural sweetness of fruit juice makes it a popular choice for quenching thirst and satisfying cravings for sweet beverages. In Chinese culture, fruit consumption has a long history and is deeply rooted in daily life and festivities. Fruit juices align with this cultural tradition of enjoying fruits as a snack or as part of meals. Fruit juices are seen as a convenient and accessible way to incorporate the flavors and benefits of various fruits into the diet. Fruit juices are widely available in convenient and ready-to-drink formats in China. They are easily accessible in supermarkets, convenience stores, and online platforms. This convenience appeals to busy urban consumers who seek quick and on-the-go options for hydration and nutrition. In China, several fruit juices are popular and preferred by people. Some of them include apple juice, orange juice, watermelon juice, Kiwi juice, strawberry juice and many more.

The online distribution channel is gaining popularity among consumer to purchase fruit and vegetable juice through their home. Online distribution channels typically offer home delivery services, making it convenient for consumers to receive their fruit and vegetable juice orders directly at their doorstep. This is particularly beneficial for those with busy schedules or limited mobility. Furthermore, online distribution channels typically offer home delivery services, making it convenient for consumers to receive their fruit and vegetable juice orders directly at their doorstep. This is particularly beneficial for those with busy schedules or limited mobility. Some of the main online distributors of fruit and vegetable juice include, Tmall, JD.com, Taobao, Freshhema, Suning .com, Alibaba.com and many more.

Considered in this report
• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• China Fruit & Vegetable Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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