China Food Gifting Market Research Report, 2029

The tradition of food gifting in China is deeply rooted in its rich cultural heritage and social customs, dating back thousands of years. Historically, food has played a vital role in Chinese society, symbolizing not only sustenance but also social connection and celebration. Gifting food during festivals and family gatherings has long been a way to express goodwill, gratitude, and respect. The Chinese New Year, for example, is renowned for its elaborate food gifting traditions, where families exchange items such as fruits, pastries, and specially prepared dishes that are believed to bring good luck and prosperity. In ancient times, the act of gifting food was often associated with rituals and ceremonies, reinforcing the social bonds within families and communities. As China underwent significant social and economic changes in the 20th century, particularly during the reform era beginning in the late 1970s, the food gifting market evolved to reflect new consumer behaviors and preferences. The growing middle class, urbanization, and the influence of globalization have transformed food gifting into a more commercialized sector, where branded gifts and gourmet products gained prominence. Today, food gifting in China continues to thrive, blending traditional customs with modern retail practices, as consumers seek high-quality, aesthetically pleasing food gifts that resonate with both cultural significance and contemporary tastes. According to the research report "China Food Gifting Market Research Report, 2029," published by Actual Market Research, the China Food Gifting market is anticipated to grow at more than 5.04% CAGR from 2024 to 2029. The popularity of food gifting is particularly pronounced during festive occasions, such as the Chinese New Year and Mid-Autumn Festival, where consumers often seek premium and beautifully packaged food gifts to share with family, friends, and business associates. The rise of e-commerce platforms has further propelled market growth, providing consumers with easy access to a diverse range of food gifts, including traditional delicacies, gourmet items, and health-oriented products. Moreover, the market is witnessing a shift towards higher-quality and innovative food gifts, with brands focusing on unique flavors, artisanal production methods, and aesthetically appealing packaging. This transformation is accompanied by a growing emphasis on health and wellness, prompting consumers to seek food gifts that align with their dietary preferences and lifestyle choices. Overall, the food gifting market in China is characterized by its dynamic growth trajectory, reflecting the evolving tastes and preferences of consumers while maintaining strong ties to cultural traditions and values.

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Consumer tastes and preferences in the Chinese food gifting market are influenced by a blend of cultural heritage, modern trends, and health consciousness. Traditional foods, such as mooncakes, fruit baskets, and assorted candies, continue to be popular choices for gifting during festive seasons, as they embody cultural significance and convey auspicious meanings. However, contemporary consumers are increasingly seeking gourmet and premium options that showcase quality and innovation. This shift is evident in the rising demand for artisanal products, health-oriented snacks, and premium packaged foods that cater to discerning palates. Furthermore, the trend towards health and wellness has led to a growing interest in organic, low-sugar, and functional food gifts, aligning with the preferences of health-conscious consumers. Personalization also plays a significant role in consumer decision-making, with many opting for customizable food gifts that reflect the recipient’s tastes or dietary restrictions. The rise of social media and e-commerce has amplified this trend, allowing consumers to easily share their experiences and recommendations, which influences purchasing behavior. Additionally, the younger generation, particularly millennials and Gen Z, is increasingly inclined towards unique and experiential gifts, favoring gourmet food experiences, specialty tasting events, and cooking classes over traditional gifting practices. As a result, the Chinese food gifting market is rapidly adapting to these evolving preferences, striving to create innovative offerings that resonate with both traditional values and contemporary consumer demands. The food gifting market in China is segmented into various categories that cater to a wide range of occasions and consumer preferences. One of the most prominent segments is festive gifting, particularly during significant celebrations such as Chinese New Year, where traditional foods like mooncakes, dumplings, and preserved fruits are exchanged. This segment thrives on cultural significance, with consumers seeking high-quality products that symbolize luck and prosperity. Corporate gifting also represents a substantial portion of the market, with businesses often selecting premium food gifts for clients, partners, and employees to strengthen professional relationships. Items such as gourmet gift boxes, fine wines, and specialty teas are popular choices that convey appreciation and respect. Personal celebrations, including birthdays, weddings, and anniversaries, form another key segment, where consumers opt for personalized food gifts that cater to individual tastes, such as custom cakes or themed gift baskets. Additionally, there is a growing interest in health-oriented food gifts, which encompass organic snacks, low-sugar treats, and functional foods designed to promote well-being. This segment caters to health-conscious consumers who prioritize nutritious options. The market also sees a rise in online gifting, driven by the proliferation of e-commerce platforms that offer convenient access to a diverse array of food products. This has opened up opportunities for niche brands specializing in artisanal and gourmet items, allowing consumers to explore unique gifting options. Considered in this report • Geography: Global • Historic Year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Kripa Shah

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Aspects covered in this report • Global Food Gifting Market with its value and forecast along with its segments • Region & country wise Food Gifting market analysis • Application wise Food Gifting distribution • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product type • Confectionery • Fresh & Dried Fruits (Healthy and Organic Foods) • Bakery & Pastry/sweets Products • Beverages (Wines, Tea, Coffee, etc) • Others By Occasion • Festive/seasonal Gifting • Corporate Gifting • Birthday & Anniversaries • Others

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By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.